Mujtaba Husain Palwala

Head of Content & Concepts at MullenLowe Rauf

Lead the creation and development of bilingual brand campaigns, narratives, and copy for major brands such as Dalda, Shangrila, KIA Stonic, EFU Life, Knorr, Lifebuoy, Glow & Lovely, Systems Ltd, and Sanofi. Developed messaging frameworks for pitch decks, websites, and social content. Mentored junior writers and integrated AI copy tools (ChatGPT, DeepSeek, Copilot) to double concept turnaround efficiency. Created award-winning campaigns, including the Shangrila Achaar campaign which won the PDA Award for Best Facebook Campaign. Scripted digital video commercials and branded content, aligned product storytelling with design and production to reduce post-production revisions. Led creative efforts for True Coverage ACA Insurance campaigns, adapting health insurance language for multicultural US audiences. Implemented brand-driven sales strategies and dealer engagement. Contributed to automation of manual processes across accounting, HR, and marketing by transitioning them to digital system

CEO at Addiction Films

Led creative direction and strategic planning for film and branded content production. Ideated and scripted digital video commercials, branded content for clients such as Mitchell's Foods, Sandisk, and Green University. Directed creative production and storytelling aligned with client branding goals.

Screenwriter at TV Networks (PTV, HUM, GEO, ARY)

Scripted over 15 acclaimed TV programs and series including satire, drama, and infotainment formats. Developed branded episodes spanning a variety of genres and themes for leading television networks.