Enthusiastic digital marketing fresher transitioning from IT, with 5+ years of hands-on experience managing and growing my own social media presence as an influencer. Skilled in content strategy, storytelling, and audience engagement, I’m eager to leverage my skills and knowledge in a dynamic marketing environment. Passionate about staying ahead of the latest digital trends, I’m excited to launch my career in digital marketing and continue learning, growing, and delivering impactful campaigns with a forward-thinking organization.

Madhurima Mukherjee

Enthusiastic digital marketing fresher transitioning from IT, with 5+ years of hands-on experience managing and growing my own social media presence as an influencer. Skilled in content strategy, storytelling, and audience engagement, I’m eager to leverage my skills and knowledge in a dynamic marketing environment. Passionate about staying ahead of the latest digital trends, I’m excited to launch my career in digital marketing and continue learning, growing, and delivering impactful campaigns with a forward-thinking organization.

Available to hire

Enthusiastic digital marketing fresher transitioning from IT, with 5+ years of hands-on experience managing and growing my own social media presence as an influencer. Skilled in content strategy, storytelling, and audience engagement, I’m eager to leverage my skills and knowledge in a dynamic marketing environment.
Passionate about staying ahead of the latest digital trends, I’m excited to launch my career in digital marketing and continue learning, growing, and delivering impactful campaigns with a forward-thinking organization.

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Language

English
Fluent
Hindi
Fluent
Bengali
Fluent

Work Experience

Digital Marketing Intern at Sequioa Print
October 1, 2025 - October 1, 2025
Worked on digital marketing, growth strategy, and brand positioning across online platforms. Created content calendars, shot and edited reels, and designed creatives using Canva. Planned and refined website UI through sketches and SEO-focused improvements. Conducted SEO keyword research, website audits, and optimized on-page and off-page SEO. Strategized and executed pre-launch, launch, and post-launch campaigns, aligning with brand goals. Applied Kapferer’s Identity Prism to bridge gaps between brand and clients; emphasized color psychology in visuals. Handled social media posting, performance tracking, and optimization to improve engagement and visibility.
B2B Sales & Marketing Intern at HighRadius
July 1, 2021 - July 1, 2021
Assisted in building and executing demo campaign strategies. Created innovative infographics, presentations, and storytelling-based writeups to communicate marketing ideas effectively. Collaborated on marketing plans and product selling ideas to enhance growth.
Social Media Creator at Instagram
January 1, 2018 - November 2, 2025
Managing and growing a personal social media presence for 5+ years, focusing on lifestyle and fashion, with brand collaborations. Conceptualized, planned, and executed blogs, vlogs, and themed content with a consistent posting schedule and content calendar. Directed and edited video shoots, designed story visuals, and ensured on-time content delivery. Collaborated with brands such as Starbucks, RENE, BIBA, Bazar Kolkata, Barbeque Nation, GIVA, Zouk, Lakmé, and more. Specialized in content storytelling, influencer-brand alignment, and engagement growth strategies.

Education

B.Tech in Computer Science and Engineering at JIS University, Kolkata
January 1, 2018 - January 1, 2022
Advanced Digital Marketing with Gen AI at UpGrad
January 1, 2025 - January 1, 2026
ISC at St. Stephen’s School, Kolkata
January 1, 2016 - January 1, 2017
ICSE at St. Stephen’s School, Kolkata
January 1, 2014 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other