Results-driven YouTube & Podcast Operations Lead and Senior Ads Specialist with 6+ years of experience managing high-volume content pipelines, leading cross-functional teams, and driving multi-platform growth for US, UK, and global clients. Expert in YouTube direction, art, team management and leadership for channel growth and revenue diversification. Including but not limited to Google Ads and Meta Ads, managing large budgets, optimizing campaigns for ROAS, CPL, CTR, and conversions, and integrating paid media strategies with content operations. Skilled in end-to-end production management, performance marketing, SEO optimization, and cross-platform publishing (YouTube, TikTok, Instagram, Spotify, Apple Podcasts). Proven track record of launching and scaling channels, increasing audience engagement, and generating measurable revenue, while maintaining exceptional quality standards and streamlined team workflows.…

Muneeb Afaz

Results-driven YouTube & Podcast Operations Lead and Senior Ads Specialist with 6+ years of experience managing high-volume content pipelines, leading cross-functional teams, and driving multi-platform growth for US, UK, and global clients. Expert in YouTube direction, art, team management and leadership for channel growth and revenue diversification. Including but not limited to Google Ads and Meta Ads, managing large budgets, optimizing campaigns for ROAS, CPL, CTR, and conversions, and integrating paid media strategies with content operations. Skilled in end-to-end production management, performance marketing, SEO optimization, and cross-platform publishing (YouTube, TikTok, Instagram, Spotify, Apple Podcasts). Proven track record of launching and scaling channels, increasing audience engagement, and generating measurable revenue, while maintaining exceptional quality standards and streamlined team workflows.…

Available to hire

Results-driven YouTube & Podcast Operations Lead and Senior Ads Specialist with 6+ years of experience managing high-volume content
pipelines, leading cross-functional teams, and driving multi-platform growth for US, UK, and global clients.

Expert in YouTube direction, art, team management and leadership for channel growth and revenue diversification.

Including but not limited to Google Ads and Meta Ads, managing large budgets, optimizing campaigns for ROAS, CPL, CTR, and conversions, and integrating paid media strategies with content operations.

Skilled in end-to-end production management, performance marketing, SEO optimization, and cross-platform publishing (YouTube, TikTok, Instagram, Spotify, Apple Podcasts). Proven track record of launching and scaling channels, increasing audience engagement, and generating measurable revenue, while maintaining exceptional quality standards and streamlined team workflows.

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Language

English
Fluent

Work Experience

Production Head at Motion Media - Netherlands (Remote)
April 8, 2025 - Present
Directed content strategy and production for multiple YouTube channels, driving growth through data-backed ideation and viral content frameworks Specialized in crafting high-CTR titles, thumbnails, and hooks tailored to audience psychology (fear, urgency, pride) Built and managed cross-functional teams (writers, editors, designers) to deliver consistent, high-performing content at scale Led POC-driven content research, reverse-engineering viral videos to replicate success across niches Improved audience retention through structured storytelling and editing direction (Fern-style pacing) Scaled channel output while maintaining quality, contributing to increased views, watch time, and audience engagement
Senior Podcast Manager/Ads Specialist at GHA Marketing - UK (Remote)
January 1, 2025 - December 31, 2025
Managed a team of 8 junior podcast managers, each handling 3–5 US/UK podcast clients. • Oversaw end-to-end podcast production: editing, thumbnails, show notes, articles, website content, and publishing. • Handled multi-platform distribution across YouTube, Spotify, Apple Podcasts, Instagram, Facebook, Twitter/X, and RSS platforms. • Managed YouTube Shorts and repurposed long-form content into shortform assets. • Used Metricool & other tools for scheduling, publishing, analytics, and cross-platform consistency. • Maintained strict quality control for all edits, metadata, titles, and thumbnails. • Led SEO optimization across episodes, websites, and metadata for better discoverability. • Ran Meta and Google Ads campaigns, improving CPL, ROAS, and engagement with structured testing. • Coordinated with editors, designers, and writers to ensure smooth workflows and timely delivery.
Senior Google & Meta Ads Specialist at Make My Trip - Australia (Remote)
October 13, 2023 - January 1, 2025
Managed monthly budgets ranging from $10,000 to $120,000 across Google & Meta Ads. • Improved campaign ROAS by 30–80% across multiple accounts using structured testing systems and data-led optimizations. • Built scalable Performance Max structures that increased conversions by 40%+ within 60 days. • Launched and optimized Meta conversion funnels that reduced CPA by 20–45%. • Developed high-performing custom audiences, lookalikes, and remarketing stacks. • Conducted weekly performance reviews and provided actionable insights to leadership and clients. • Led a small team of ad analysts and creative editors, ensuring smooth QA, testing cycles, and reporting workflows. • Implemented enhanced tracking: GA4, UTM frameworks, Meta CAPI, and conversion tagging.
Google & Meta Ads Specialist at Eden Rock Communications - Pakistan
July 15, 2022 - August 12, 2023
Managed end-to-end Google and Meta ad operations for 15+ brands. Increased lead volume by 3x for service-based clients while lowering CPL by 35%. • Executed targeted remarketing campaigns across both platforms, boosting returning-user conversions by 50%+. • Built and optimized landing pages that improved conversion rates from 1–3% to 5–8%. • Produced weekly dashboards in Looker Studio to streamline client reporting.
Freelance Script/Content Writer at Upwork.com - International (Remote)
March 8, 2018 - April 15, 2022
As a versatile freelance writer, I specialize in crafting compelling content that drives results. With expertise in SEO content writing, I've helped businesses achieve a 30% increase in search engine rankings. My skills extend to script, book, blog, and article writing, delivering high-quality, original content that boosts engagement.
Media Production Assistant at SARZ IO Limited - Lahore
February 2, 2021 - March 3, 2022
Assisted in producing high-impact video content for social media by conducting in-depth research on trends and audience preferences. • Developed compelling scripts, engaging captions, and eye-catching thumbnails that enhanced content visibility and engagement. • Collaborated with teams to create and refine video concepts, ensuring alignment with brand strategy. Managed production schedules to meet tight deadlines and used video editing software to deliver polished final products. • Analyzed performance metrics to continually optimize content and drive audience growth
Lead Editor at Webiconz Technologies - Dubai (remote)
April 17, 2026 - February 3, 2022
As Lead Content Editor, I oversaw content creation and optimization, leading a team to boost visibility with SEO strategies, resulting in a 40% increase in website traffic. I edited and reviewed content, aligning it with business objectives, ensuring quality and accuracy.

Education

Software Engineering at University of Management And Technology - UMT
April 9, 2021 - August 10, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Gaming, Healthcare, Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality
    paper YouTube Portfolio

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    I’ve managed and launched multiple podcast-first and cross-platform audio brands, Faceless channels, documentary channels, B2B, Educational niche & shorts channels. producing content from ideation/strategy, raw recordings to fully optimized episodes across YouTube, Spotify, Apple Podcasts, and other RSS platforms + Social Media sites. My responsibilities went beyond editing: I handled content planning, episode structure, publishing workflows, metadata optimization, show notes, Shorts/clip repurposing, analytics review, and audience engagement, ensuring a consistent and professional release schedule without daily oversight.

    From an operations standpoint, I’m deeply comfortable with metrics and analytics, including listener retention, completion rates, downloads, CTR, and engagement trends. I use performance data to identify what works or underperforms, then improve content through better hooks, pacing, segment highlights, and packaging. Many channels under my management achieved early audience growth, discoverability through repurposed short-form clips, and strong cross-platform engagement, often exceeding internal milestones ahead of schedule.

    I’ve led editors, designers, and freelancers, maintained brand consistency across long-form episodes and clips, enforced deadlines, and documented workflows into SOPs so production doesn’t rely on any single individual. I regularly repurpose full episodes into highlight clips, short-form Reels, YouTube Shorts, and TikToks, while mining back-catalogue content for fresh growth opportunities.