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I am a commercial and eCommerce leader with a decade of experience driving direct revenue, channel strategy, and digital acquisition for luxury hospitality brands. I specialize in reducing OTA dependency and building profitable direct booking channels across multi-property portfolios, translating data and AI-driven insights into measurable revenue outcomes. I have over 10 years in luxury hospitality, overseeing a 19+ resort portfolio and earning multiple performance awards. I partner with senior leadership to align strategy with execution, optimize spend, and elevate brand performance through data-informed decisions and innovative digital marketing.…I am a commercial and eCommerce leader with a decade of experience driving direct revenue, channel strategy, and digital acquisition for luxury hospitality brands. I specialize in reducing OTA dependency and building profitable direct booking channels across multi-property portfolios, translating data and AI-driven insights into measurable revenue outcomes. I have over 10 years in luxury hospitality, overseeing a 19+ resort portfolio and earning multiple performance awards. I partner with senior leadership to align strategy with execution, optimize spend, and elevate brand performance through data-informed decisions and innovative digital marketing.

Murat Sezen

Digital Marketer, Growth Marketer, Marketing Strategist, +7

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I am a commercial and eCommerce leader with a decade of experience driving direct revenue, channel strategy, and digital acquisition for luxury hospitality brands. I specialize in reducing OTA dependency and building profitable direct booking channels across multi-property portfolios, translating data and AI-driven insights into measurable revenue outcomes. I have over 10 years in luxury hospitality, overseeing a 19+ resort portfolio and earning multiple performance awards. I partner with senior leadership to align strategy with execution, optimize spend, and elevate brand performance through data-informed decisions and innovative digital marketing.…I am a commercial and eCommerce leader with a decade of experience driving direct revenue, channel strategy, and digital acquisition for luxury hospitality brands. I specialize in reducing OTA dependency and building profitable direct booking channels across multi-property portfolios, translating data and AI-driven insights into measurable revenue outcomes. I have over 10 years in luxury hospitality, overseeing a 19+ resort portfolio and earning multiple performance awards. I partner with senior leadership to align strategy with execution, optimize spend, and elevate brand performance through data-informed decisions and innovative digital marketing.

Available to hire

I am a commercial and eCommerce leader with a decade of experience driving direct revenue, channel strategy, and digital acquisition for luxury hospitality brands. I specialize in reducing OTA dependency and building profitable direct booking channels across multi-property portfolios, translating data and AI-driven insights into measurable revenue outcomes.

I have over 10 years in luxury hospitality, overseeing a 19+ resort portfolio and earning multiple performance awards. I partner with senior leadership to align strategy with execution, optimize spend, and elevate brand performance through data-informed decisions and innovative digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Turkish

Fluent

English

Fluent

Work Experience

Founder & Principal Consultant at Koality Consultant

December 1, 2025 - Present

Founded an advisory practice bridging commercial strategy and operational delivery for luxury hospitality and lifestyle brands across marketing, revenue, AI, and ecommerce. Advise leadership teams on direct booking growth, channel optimization, and AI adoption.

Senior Manager, eCommerce & Digital Marketing at Minor Hotels ( Maldives brands: Anantara, Avani, Naladhu, Niyama, NH Collection )

May 1, 2025 - November 30, 2025

Directed digital acquisition across 9 resorts spanning Anantara, Avani, Naladhu, Niyama and NH Collection brands; optimized SEO/AE0 and Paid Search to grow direct booking revenue and reduce third-party dependency. Owned budget oversight and ROAS analysis across a luxury multi-property portfolio.

Manager, eCommerce & Digital Marketing at Patina Maldives, Fari Islands

January 1, 2024 - May 31, 2025

Led multi-channel acquisition (SEO, PPC, Paid Social, Email) for an ultra-luxury resort; strengthened online presence and commercial performance. Used analytics to optimize spend and partnered with agencies on brand and content for premium positioning.

Senior Manager, eCommerce & Digital Marketing at The St. Regis Maldives Vommuli Resort

January 1, 2019 - December 31, 2023

Rebuilt digital platforms, UX, booking flow, and acquisition funnels to lift direct engagement and conversion. Designed and ran integrated SEO, PPC, and social campaigns driving brand awareness and bookings for a flagship luxury property.

Sales & Marketing Team Lead at Nikki Beach Resort & Spa Bodrum

January 1, 2018 - October 31, 2018

Led guest acquisition and promotion activities across F&B, spa, weddings, and lifestyle events; elevated brand presence in a competitive luxury market.

Manager, Marketing, PR & Communications at The Bodrum Edition

January 1, 2018 - October 31, 2018

Led sales and marketing activities, cross-channel marketing; liaised with press; supported events and guest relations; contributed to budget planning.

Consulting Manager, eCommerce & Digital Marketing at Kerten Hospitality

January 1, 2018 - October 31, 2018

Built integrated digital strategy across properties, optimizing marketing investment and guest experience; aligned marketing collateral with budget and ESG initiatives.

Manager, Marketing, PR & Communications at Nikki Beach Resort & Spa Bodrum

April 1, 2016 - January 31, 2018

Built an integrated digital strategy spanning paid media, influencer outreach, and content-driven PR. Managed F&B, weddings, spa, and luxury promotions through targeted campaigns.