Jessica Murphy

Led WISHI’s visual brand across social, lifecycle marketing, partnerships, product launches, and campaigns. Created winning partnership pitch decks and product concepts for luxury fashion brands including Balenciaga, Diesel, and Victoria Beckham. Partnered with executive leadership to evolve brand identity and creative strategy. Owned email creative direction using performance insights to optimize engagement, and built scalable creative systems and brand guidelines across teams. Improved social content video output by optimizing the use of AI while maintaining quality and brand consistency.

Designed visual identities for new Psych Central podcasts, translating each brand into cohesive social media templates and content series. Created intentional, thought-provoking photo collage visuals for articles about mental health, physical health, and wellness. Ensured BIPOC representation through photo research and art direction, building mood boards and visual directions aligned to editorial goals.

Designed websites, animations, email marketing campaigns, and social media content for e-commerce brands. Directed photo retouching and developed brand visuals for multiple campaigns. Worked with clients including MAC Cosmetics, Kenneth Cole, Ralph Lauren, and Chantecaille.