Available to hire
Brand & Social Media Strategist specializing in luxury and lifestyle brands. Experienced in content strategy, campaign execution, and performance-driven growth, with proven results in audience scaling and lead generation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Social Media Manager at Point Of (formerly Savoir Communications)
June 1, 2022 - January 31, 2023Developed social media and branding strategies for multiple client accounts; led content strategy and execution for 3+ brands; assisted in shoots and content production; managed in-house social media pages and implemented brand visibility strategies. Contributed to branding and launch communications for a premium dining restaurant.
Brand & Communications Strategist at CHTRSOCIAL
May 1, 2023 - April 30, 2024Planned and executed strategic content shoots to create high-performing visual content for luxury brands. Crafted conversion-focused copy and managed monthly content calendars across platforms. Increased organic reach by 1200% within 2 months through strategic content and campaign optimization. Boosted impressions by 50% through performance tracking and audience targeting. Led Anmol Jewellers’ 38th anniversary campaign generating 10,000+ leads and 100+ sales. Contributed to a premium Mother's Day campaign for Tyaani Jewellery.
Head of Digital Strategy & Communications at Aligning DOTS
June 1, 2024 - PresentLed digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Developed brand positioning, messaging frameworks, and social media growth strategies aligned with business goals. Managed end-to-end campaigns including content management, copywriting, and performance tracking. Drove audience growth and engagement using strategy-based content and platform analytics. Worked directly with the founder to align marketing strategy with revenue goals and brand vision.
Social Media Strategist for Luxury & Lifestyle Brands at CHTR Social
May 1, 2023 - April 30, 2024Planned and executed strategic content shoots to create high-performing visual content for luxury brands. Crafted conversion-focused copy and managed monthly content calendars across platforms. Increased organic reach by 1200% within 2 months through strategic content and campaign optimization. Boosted impressions by 50% through performance tracking and audience targeting. Led Amol Jewellers' 38th anniversary campaign generating 1000+ leads and 100+ sales. Contributed to the Gold-winning 'One of a Kind' Mother's Day campaign for Tyaani Jewellery.
Brand & Communications Strategist at CHTR Social
May 1, 2023 - April 1, 2024Planned and executed strategic content shoots to create high-performing visual content for luxury brands. Led brand strategy and communications planning and campaign execution.
Brand Strategy & Communications Lead at Aligning Dots
June 1, 2024 - PresentLead digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Developed brand positioning, messaging frameworks, and social media growth strategies aligned with business goals. Managed end-to-end campaigns including content management, copywriting, and performance tracking. Drove audience growth and engagement using strategy-based content and platform analytics. Worked directly with the founder to align marketing strategy with revenue goals and brand vision.
Brand Strategist & Communications Lead at CHTR Social
May 20, 2023 - April 20, 2024Planned and executed strategic content shoots to create high-performing visual content for luxury brands. Crafted conversion-focused copy and managed monthly content calendars across platforms. Increased organic reach by 1200% within 2 months through strategic content and campaign optimization. Boosted impressions by 50% through performance tracking and audience targeting. Led the 38th anniversary campaign for Amol Jewellers generating 1000+ leads and 100+ sales. Contributed to the Gold-winning "One of a Kind" Mother’s Day campaign for Tiara Jewellery.
Head of Brand Strategy & Communications at Aligning DOTS
June 1, 2024 - PresentOverseeing brand strategy and communications; shaping messaging frameworks; leading brand launches; coordinating with founder to align marketing with revenue goals.
Lead Digital Strategist at Aligning Dots
June 2, 2024 - PresentLead digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Develop brand positioning, messaging frameworks, and social media growth strategies aligned with business goals. Manage end-to-end campaigns including content management, copywriting, and performance tracking.
Social Media Strategist at Point Of (Formerly Savoir Communications)
June 1, 2022 - January 31, 2023Developed social media and branding strategies for multiple client accounts. Led content strategy and execution for 3+ brands, ensuring consistent brand positioning across platforms. Executed copy and content calendar across platforms; supported campaigns; enhanced organic reach and audience engagement.
Lead Digital Strategy, Content Direction, and Campaign Execution at Aligning DOTS
June 1, 2024 - PresentLead digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Develop brand positioning, messaging frameworks, and social media growth strategies aligned with business goals. Manage end-to-end campaigns including content management, copywriting, and performance tracking. Drive audience growth and engagement using strategy-based content and platform analytics. Work directly with founder to align marketing strategy with revenue goals and brand vision.
Founder / Head of Brand Strategy & Communications at Aligning DOTS
July 1, 2024 - PresentLed digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Developed brand positioning and messaging frameworks; created social media growth strategies; managed end-to-end campaigns including content management, copywriting, and performance tracking. Drove audience growth and engagement using strategy-based content and platform analytics. Worked directly with founder to align marketing strategy with revenue goals and brand vision.
Founder / Head of Brand Strategy & Communications at Aligning DOTS
July 1, 2024 - PresentLed digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Developed brand positioning and messaging frameworks; created social media growth strategies; managed end-to-end campaigns including content management, copywriting, and performance tracking. Drove audience growth and engagement using strategy-based content and platform analytics. Worked directly with founder to align marketing strategy with revenue goals and brand vision.
Social Media Executive / Social Media Strategist at Savoir Communications (now Point Of)
June 1, 2019 - April 30, 2022Developed social media and branding strategies for multiple client accounts. Led content strategy and execution for 3+ brands, ensuring consistent brand positioning. Assisted in campaign shoots and content production for brand-aligned visuals. Managed in-house social media pages and implemented brand visibility strategies. Contributed to branding and launch communication for a premium fine-dining restaurant.
Education
Bachelor of Banking and Insurance at Kishinchand Chellaram College
January 11, 2030 - March 9, 2026MBA in Marketing & Digital Marketing & Advertising at Atlas Skilltech University
July 1, 2024 - March 9, 2026Bachelor's in Banking and Insurance at Kishinchand Chellaram College
January 11, 2030 - March 9, 2026Bachelor's in Banking and Insurance at Kishinchand Chellaram College
January 11, 2030 - March 26, 2026MBA in Marketing & Digital Marketing & Advertising at Atlas Skilltech University
July 1, 2024 - March 26, 2026MBA in Marketing & Digital Marketing & Advertising at Atlas SkillTech University
July 1, 2024 - March 26, 2026Bachelor of Banking and Insurance at Kishinchand Chellaram College
January 11, 2030 - March 26, 2026Bachelor's in Banking and Insurance at Kishinchand Chellaram College
June 1, 2019 - April 1, 2022MBA in Marketing & Digital Marketing & Advertising at Atlas Skilltech University
July 1, 2024 - April 9, 2026MBA at Atlas Skilltech University
January 11, 2030 - April 9, 2026Bachelor of Banking and Insurance at Kishinchand Chellaram College
January 11, 2030 - April 9, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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