Brand & Social Media Strategist specializing in luxury and lifestyle brands. Experienced in content strategy, campaign execution, and performance-driven growth, with proven results in audience scaling and lead generation.

Muskan Kaur Chadha

Brand & Social Media Strategist specializing in luxury and lifestyle brands. Experienced in content strategy, campaign execution, and performance-driven growth, with proven results in audience scaling and lead generation.

Available to hire

Brand & Social Media Strategist specializing in luxury and lifestyle brands. Experienced in content strategy, campaign execution, and performance-driven growth, with proven results in audience scaling and lead generation.

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Language

English
Fluent
Hindi
Advanced

Work Experience

Social Media Manager at Point Of (formerly Savoir Communications)
June 1, 2022 - January 31, 2023
Developed social media and branding strategies for multiple client accounts; led content strategy and execution for 3+ brands; assisted in shoots and content production; managed in-house social media pages and implemented brand visibility strategies. Contributed to branding and launch communications for a premium dining restaurant.
Brand & Communications Strategist at CHTRSOCIAL
May 1, 2023 - April 30, 2024
Planned and executed strategic content shoots to create high-performing visual content for luxury brands. Crafted conversion-focused copy and managed monthly content calendars across platforms. Increased organic reach by 1200% within 2 months through strategic content and campaign optimization. Boosted impressions by 50% through performance tracking and audience targeting. Led Anmol Jewellers’ 38th anniversary campaign generating 10,000+ leads and 100+ sales. Contributed to a premium Mother's Day campaign for Tyaani Jewellery.
Head of Digital Strategy & Communications at Aligning DOTS
June 1, 2024 - Present
Led digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Developed brand positioning, messaging frameworks, and social media growth strategies aligned with business goals. Managed end-to-end campaigns including content management, copywriting, and performance tracking. Drove audience growth and engagement using strategy-based content and platform analytics. Worked directly with the founder to align marketing strategy with revenue goals and brand vision.
Social Media Strategist for Luxury & Lifestyle Brands at CHTR Social
May 1, 2023 - April 30, 2024
Planned and executed strategic content shoots to create high-performing visual content for luxury brands. Crafted conversion-focused copy and managed monthly content calendars across platforms. Increased organic reach by 1200% within 2 months through strategic content and campaign optimization. Boosted impressions by 50% through performance tracking and audience targeting. Led Amol Jewellers' 38th anniversary campaign generating 1000+ leads and 100+ sales. Contributed to the Gold-winning 'One of a Kind' Mother's Day campaign for Tyaani Jewellery.
Brand & Communications Strategist at CHTR Social
May 1, 2023 - April 1, 2024
Planned and executed strategic content shoots to create high-performing visual content for luxury brands. Led brand strategy and communications planning and campaign execution.
Brand Strategy & Communications Lead at Aligning Dots
June 1, 2024 - Present
Lead digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Developed brand positioning, messaging frameworks, and social media growth strategies aligned with business goals. Managed end-to-end campaigns including content management, copywriting, and performance tracking. Drove audience growth and engagement using strategy-based content and platform analytics. Worked directly with the founder to align marketing strategy with revenue goals and brand vision.
Brand Strategist & Communications Lead at CHTR Social
May 20, 2023 - April 20, 2024
Planned and executed strategic content shoots to create high-performing visual content for luxury brands. Crafted conversion-focused copy and managed monthly content calendars across platforms. Increased organic reach by 1200% within 2 months through strategic content and campaign optimization. Boosted impressions by 50% through performance tracking and audience targeting. Led the 38th anniversary campaign for Amol Jewellers generating 1000+ leads and 100+ sales. Contributed to the Gold-winning "One of a Kind" Mother’s Day campaign for Tiara Jewellery.
Head of Brand Strategy & Communications at Aligning DOTS
June 1, 2024 - Present
Overseeing brand strategy and communications; shaping messaging frameworks; leading brand launches; coordinating with founder to align marketing with revenue goals.
Lead Digital Strategist at Aligning Dots
June 2, 2024 - Present
Lead digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Develop brand positioning, messaging frameworks, and social media growth strategies aligned with business goals. Manage end-to-end campaigns including content management, copywriting, and performance tracking.
Social Media Strategist at Point Of (Formerly Savoir Communications)
June 1, 2022 - January 31, 2023
Developed social media and branding strategies for multiple client accounts. Led content strategy and execution for 3+ brands, ensuring consistent brand positioning across platforms. Executed copy and content calendar across platforms; supported campaigns; enhanced organic reach and audience engagement.
Lead Digital Strategy, Content Direction, and Campaign Execution at Aligning DOTS
June 1, 2024 - Present
Lead digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Develop brand positioning, messaging frameworks, and social media growth strategies aligned with business goals. Manage end-to-end campaigns including content management, copywriting, and performance tracking. Drive audience growth and engagement using strategy-based content and platform analytics. Work directly with founder to align marketing strategy with revenue goals and brand vision.
Founder / Head of Brand Strategy & Communications at Aligning DOTS
July 1, 2024 - Present
Led digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Developed brand positioning and messaging frameworks; created social media growth strategies; managed end-to-end campaigns including content management, copywriting, and performance tracking. Drove audience growth and engagement using strategy-based content and platform analytics. Worked directly with founder to align marketing strategy with revenue goals and brand vision.
Founder / Head of Brand Strategy & Communications at Aligning DOTS
July 1, 2024 - Present
Led digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Developed brand positioning and messaging frameworks; created social media growth strategies; managed end-to-end campaigns including content management, copywriting, and performance tracking. Drove audience growth and engagement using strategy-based content and platform analytics. Worked directly with founder to align marketing strategy with revenue goals and brand vision.
Social Media Executive / Social Media Strategist at Savoir Communications (now Point Of)
June 1, 2019 - April 30, 2022
Developed social media and branding strategies for multiple client accounts. Led content strategy and execution for 3+ brands, ensuring consistent brand positioning. Assisted in campaign shoots and content production for brand-aligned visuals. Managed in-house social media pages and implemented brand visibility strategies. Contributed to branding and launch communication for a premium fine-dining restaurant.

Education

Bachelor of Banking and Insurance at Kishinchand Chellaram College
January 11, 2030 - March 9, 2026
MBA in Marketing & Digital Marketing & Advertising at Atlas Skilltech University
July 1, 2024 - March 9, 2026
Bachelor's in Banking and Insurance at Kishinchand Chellaram College
January 11, 2030 - March 9, 2026
Bachelor's in Banking and Insurance at Kishinchand Chellaram College
January 11, 2030 - March 26, 2026
MBA in Marketing & Digital Marketing & Advertising at Atlas Skilltech University
July 1, 2024 - March 26, 2026
MBA in Marketing & Digital Marketing & Advertising at Atlas SkillTech University
July 1, 2024 - March 26, 2026
Bachelor of Banking and Insurance at Kishinchand Chellaram College
January 11, 2030 - March 26, 2026
Bachelor's in Banking and Insurance at Kishinchand Chellaram College
June 1, 2019 - April 1, 2022
MBA in Marketing & Digital Marketing & Advertising at Atlas Skilltech University
July 1, 2024 - April 9, 2026
MBA at Atlas Skilltech University
January 11, 2030 - April 9, 2026
Bachelor of Banking and Insurance at Kishinchand Chellaram College
January 11, 2030 - April 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other, Education