Muskan Kaur Chadha

Available to hire

Brand & Social Media Strategist specializing in luxury and lifestyle brands.

About

Brand & Social Media Strategist specializing in luxury and lifestyle brands. Experienced in content strategy, campaign execution, and performance-driven growth, with proven results in audience scaling and lead generation.

  • 7 years' experience
  • Joined March 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Travel & Hospitality
  • Other
  • Education

Work experience· 14 roles

Founder / Head of Brand Strategy & Communications · Aligning DOTSJul 2024 – Present · 2 yrs 5 mos

Led digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Developed brand positioning and messaging frameworks; created social media growth strategies; managed end-to-end campaigns including content management, copywriting, and performance tracking. Drove audience growth and engagement using strategy-based content and platform analytics. Worked directly with founder to align marketing strategy with revenue goals and brand vision.

Founder / Head of Brand Strategy & Communications · Aligning DOTSJul 2024 – Present · 2 yrs 5 mos

Led digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Developed brand positioning and messaging frameworks; created social media growth strategies; managed end-to-end campaigns including content management, copywriting, and performance tracking. Drove audience growth and engagement using strategy-based content and platform analytics. Worked directly with founder to align marketing strategy with revenue goals and brand vision.

Lead Digital Strategist · Aligning DotsJun 2024 – Present · 2 yrs 6 mos

Lead digital strategy, content direction, and campaign execution for 5+ luxury and lifestyle clients. Develop brand positioning, messaging frameworks, and social media growth strategies aligned with business goals. Manage end-to-end campaigns including content management, copywriting, and performance tracking.

Lead Digital Strategy, Content Direction, and Campaign Execution · Aligning DOTSJun 2024 – Present · 2 yrs 6 mos
Head of Brand Strategy & Communications · Aligning DOTSJun 2024 – Present · 2 yrs 6 mos
Brand Strategy & Communications Lead · Aligning DotsJun 2024 – Present · 2 yrs 6 mos
Head of Digital Strategy & Communications · Aligning DOTSJun 2024 – Present · 2 yrs 6 mos
Brand Strategist & Communications Lead · CHTR SocialMay 2023 – Apr 2024 · 1 yr

Education· 11

Bachelor of Banking and Insurance · Kishinchand Chellaram College2030 – 2026
MBA in Marketing & Digital Marketing & Advertising · Atlas Skilltech University2024 – 2026
Bachelor's in Banking and Insurance · Kishinchand Chellaram College2030 – 2026
Bachelor's in Banking and Insurance · Kishinchand Chellaram College2030 – 2026

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