Available to hire
Hi, I’m Mustafa Alawad, a Senior Product & UX Designer with 9+ years of experience focusing on design systems, WCAG accessibility, and complex B2B platforms. I help teams ship scalable, inclusive interfaces for FinTech and Healthcare, with a track record of measurable impact, including a project that drove a 38% revenue increase.
I’m a passionate mentor who enjoys guiding junior designers toward senior roles at leading companies like Microsoft, collaborating across product, engineering, and research to deliver delightful user experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
German
Advanced
Work Experience
Co-Founder/UX / Product Designer at Codography & Alawad.ch
April 1, 2020 - PresentLed the design and development of user-centric, visually appealing digital products for small to mid-sized businesses. Conducted market and user research to inform design strategy, developed brand identities and visual assets, and executed digital marketing campaigns including social media and Google ads. Successfully increased client revenue notably in healthcare by integrating an online physiotherapy system, achieving a 32% revenue increase in the first quarter after launch. Collaborated closely with clients and teams to deliver high-quality products aligned with business goals.
UX & UI Designer & Brand Developer Manager at Be Creative
April 1, 2020 - August 14, 2025Led UX/UI design for a new website, including wireframing, prototyping, and creating a user-friendly interface that enhanced user engagement. Developed brand strategies defining corporate identity, brand story, and positioning. Authored detailed design concept documents and implemented website prototypes on CMS platforms focusing on usability and accessibility. Created animated logos and dynamic brand elements to boost recognition.
Web Developer Front End / UX & UI Design at Waimanoo GmbH
March 1, 2019 - August 14, 2025Managed end-to-end website development from concept to launch, including wireframes, user interface design, and front-end coding with HTML, CSS, JavaScript, and jQuery. Applied UX/UI best practices, conducted user research, prototyping, and usability testing. Worked cross-functionally with designers, project managers, and stakeholders to align website with brand strategy and objectives. Developed new corporate identity to enhance brand recognition.
Web Developer Front End at Amateur & Söhne GmbH
June 1, 2020 - August 14, 2025Provided front-end web development support in an international environment.
Web and Print Designer at International Federation of Social Workers
April 1, 2016 - PresentCreated web and print design materials contributing to organizational communications since 2016.
Communication Expert at Zain Iraq International Telecommunications
September 30, 2015 - August 14, 2025Led communications team to optimize internal commitment and customer loyalty, increasing participation from 42% to 86%. Developed integrated marketing campaigns including public relations, direct mail, print, web, and video. Managed social media strategy aligning with corporate vision and mission. Achieved cost reductions through print-on-demand implementation and marketing process redesign. Planned and launched 26 new products annually, coordinating cross-departmentally. Continuously improved communication strategies and processes.
UX & Product Designer at Independent / Freelancer (Bern, Switzerland)
January 1, 2022 - PresentLed design of a scalable web platform with complex admin/user roles; built a custom design system for long-term maintainability; mentored junior designers and supported their progression toward senior roles at leading companies like Microsoft; contributed to a 38% revenue increase for a FinTech project.
Design Systems Consulting / UX & Product Design at Self-employed (Amsterdam, Netherlands)
March 1, 2023 - August 1, 2024Extended cross-platform design system for a FinTech client, defining governance for web, iOS, and Android tokens; expanded color system to meet accessibility standards; created documentation; collaborated with engineering to validate tokens; reduced inconsistencies via design tokens; led prototyping and usability testing.
UX Strategy & Product Design at Client project (Fribourg, Switzerland)
April 1, 2022 - December 1, 2022Contributed to a measurable revenue increase by optimizing the booking flow and reducing friction; transformed an internal administration system into a user-facing online booking experience with clear navigation; produced interactive Figma prototypes and validated solutions through usability testing; enabled seamless integration into the existing website.
UX & UI Designer / Brand Development at Be Creative
March 1, 2019 - April 1, 2020Designed UX/UI for a new company website, creating wireframes and visual interfaces focused on usability and clarity; developed corporate identity and brand narrative; produced cohesive design concepts including animated logos; contributed to CMS-based website prototyping.
Front-End Web Developer / UX & UI Designer at Waimano GmbH
January 1, 2018 - March 1, 2019Delivered a company website from concept to launch; translated UI designs into functional code using HTML, CSS, and JavaScript; applied UX research and prototyping to improve usability; collaborated across teams to ensure a cohesive user experience.
Education
Professional Diploma in UX Design at UX Design Institute
January 11, 2030 - August 14, 2025MAS / CAS in Web & Information Design at Fernfachhochschule Zürich
January 11, 2030 - August 14, 2025Certificate in Front-End Web Development at Codeacademy
January 11, 2030 - August 14, 2025Bachelor’s in Fine Arts at Fine Art Sciences, Baghdad, Iraq
January 11, 2030 - August 14, 2025Bachelor's Degree in Fine Arts at Baghdad Fine Arts Institute, Baghdad, Iraq
January 1, 2003 - September 1, 2006Certificate Front-End Web Development at Remote / USA
May 1, 2018 - September 1, 2018MAS / CAS in Web & Information Design at Zurich, Switzerland
September 1, 2019 - May 1, 2020UX Design Professional Diploma at Dublin, Ireland
September 1, 2022 - February 1, 2023Design System Bootcamp at Remote, United States
November 1, 2023 - December 1, 2023Qualifications
Design Systems Bootcamp
January 11, 2030 - August 14, 2025Design System Bootcamp
November 1, 2023 - December 1, 2023UX Design Professional Diploma
September 1, 2022 - February 1, 2023MAS / CAS in Web & Information Design
September 1, 2019 - May 1, 2020Certificate Front-End Web Development
May 1, 2018 - September 1, 2018Industry Experience
Healthcare, Media & Entertainment, Professional Services, Telecommunications, Software & Internet, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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