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Passionate paid media manager with 11 years of hands-on experience in planning, executing, and optimizing high-performing campaigns across Google Ads and social media. Proven expertise in PPC strategy, budget management, and performance analysis, delivering measurable ROI for B2B and B2C brands. Adept in using Google Analytics to drive data-informed decisions, with strong skills in content creation, lead generation, and email marketing to support full-funnel digital strategies. A strategic thinker, known for consistently exceeding campaign KPIs and driving business growth through integrated paid media efforts.…Passionate paid media manager with 11 years of hands-on experience in planning, executing, and optimizing high-performing campaigns across Google Ads and social media. Proven expertise in PPC strategy, budget management, and performance analysis, delivering measurable ROI for B2B and B2C brands. Adept in using Google Analytics to drive data-informed decisions, with strong skills in content creation, lead generation, and email marketing to support full-funnel digital strategies. A strategic thinker, known for consistently exceeding campaign KPIs and driving business growth through integrated paid media efforts.

Mustafa Ahmed

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Passionate paid media manager with 11 years of hands-on experience in planning, executing, and optimizing high-performing campaigns across Google Ads and social media. Proven expertise in PPC strategy, budget management, and performance analysis, delivering measurable ROI for B2B and B2C brands. Adept in using Google Analytics to drive data-informed decisions, with strong skills in content creation, lead generation, and email marketing to support full-funnel digital strategies. A strategic thinker, known for consistently exceeding campaign KPIs and driving business growth through integrated paid media efforts.…Passionate paid media manager with 11 years of hands-on experience in planning, executing, and optimizing high-performing campaigns across Google Ads and social media. Proven expertise in PPC strategy, budget management, and performance analysis, delivering measurable ROI for B2B and B2C brands. Adept in using Google Analytics to drive data-informed decisions, with strong skills in content creation, lead generation, and email marketing to support full-funnel digital strategies. A strategic thinker, known for consistently exceeding campaign KPIs and driving business growth through integrated paid media efforts.

Available to hire

Passionate paid media manager with 11 years of hands-on experience in planning, executing, and optimizing high-performing campaigns across Google Ads and social media. Proven expertise in PPC strategy, budget management, and performance analysis, delivering measurable ROI for B2B and B2C brands. Adept in using Google Analytics to drive data-informed decisions, with strong skills in content creation, lead generation, and email marketing to support full-funnel digital strategies. A strategic thinker, known for consistently exceeding campaign KPIs and driving business growth through integrated paid media efforts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Advanced

English

Advanced

Work Experience

Paid Media Manager at Artal Games (Mobile & VR Gaming) – Dubai - UAE

May 1, 2025 - July 22, 2025

Increased mobile game installs by 200% within 12 months by launching targeted UA campaigns. Drove a 35% increase in in-app revenue by designing and executing Google Ads. Tripled ROAS by partnering with top-tier gaming influencers and streamers in the GCC. Helped in testing and fixed all bugs that resulted in retaining 80% of existing gamers. Managed end-to-end go-to-market strategy for a new hyper-casual game launch in MENA. Lowered cost per install (CPI) by 100% through aggressive A/B testing of ad creatives.

Senior Media Buyer at Yalla Deals, IT & Marketing Agency – Dubai - UAE

March 1, 2022 - July 22, 2025

Oversaw and executed cross-platform media campaigns exceeding $2M in annual budget for high-profile clients in real estate, automotive, and luxury retail sectors. Delivered a 100% ROI by using catalogue campaigns for e-commerce in Meta. Increased qualified leads by applying lead generation campaigns on all social media platforms (Meta, TikTok, Snapchat). Increased client retention by 20% through developing custom media performance dashboards and reports giving clients transparent insights.

Assistant Marketing Manager at Retail, Decathlon, London

March 1, 2019 - July 22, 2025

Managed over 500 successful campaigns on social media & Google AdWords. Innovated new ways to attract new customers. Used variant social media tactics to improve brand awareness. Assisted in developing SEO on-page and off-page strategy. Worked with development team to ensure SEO best practices are properly implemented on newly developed code. Competed against major market rivals by applying successful market research and competitor analyses.

Social Media Expert at United Company, Mobile Games, Cairo

October 1, 2016 - July 22, 2025

Optimized mobile games' social media content. Increased page engagement 3 times by creating unique and engaged content. Tested some mobile games. Improved marketing content such as blogs, promotional materials, and advertisements for social media. Created basic campaigns on social media.