I am a hardworking digital marketing professional with theoretical and practical knowledge on all things marketing. I bring academic knowledge and hands-on experience to every project, and I am committed to delivering results that matter. I am focused on driving growth, building strong client relationships, and delivering culturally relevant content across platforms. I am seeking a mutually beneficial opportunity in a dynamic environment where I can refine my skills and become a valuable asset to the organization.

Mustafa Musallam

I am a hardworking digital marketing professional with theoretical and practical knowledge on all things marketing. I bring academic knowledge and hands-on experience to every project, and I am committed to delivering results that matter. I am focused on driving growth, building strong client relationships, and delivering culturally relevant content across platforms. I am seeking a mutually beneficial opportunity in a dynamic environment where I can refine my skills and become a valuable asset to the organization.

Available to hire

I am a hardworking digital marketing professional with theoretical and practical knowledge on all things marketing. I bring academic knowledge and hands-on experience to every project, and I am committed to delivering results that matter. I am focused on driving growth, building strong client relationships, and delivering culturally relevant content across platforms.

I am seeking a mutually beneficial opportunity in a dynamic environment where I can refine my skills and become a valuable asset to the organization.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Arabic
Advanced
English
Advanced

Work Experience

Social Media and Digital Director at KBS Strategies
May 1, 2024 - July 1, 2025
Led digital and social media vision, translating client goals into growth-driven strategies. Directed cross-functional teams delivering innovative, multi-platform campaigns. Oversaw integrated strategies across social, paid, content, and influencer activations. Served as senior strategic advisor on digital trends and brand positioning. Built and mentored high-performing teams; managed key client relationships and negotiations. Ensured creation of culturally relevant, high-performing content across platforms.
Social Media and Digital Executive at KBS Strategies
February 1, 2023 - May 1, 2024
Managed and executed social media strategies for clients including e&, Khalifa Fund, IMKAN, and Family Care Authority. Developed and implemented platform-specific content plans driving engagement and growth. Oversaw content calendars, quality control, and bilingual (Arabic/English) content development. Produced reports analysing performance, trends, and insights for client decision-making. Strengthened client relationships through proactive communication and strategic guidance. Supported influencer, event, and campaign executions; skilled in photo/video editing (CapCut).
Marketing Executive at Crimson International Investments – Al Jazira Subsidiary
August 1, 2022 - February 1, 2023
Managed marketing campaigns, budgets, and media partnerships aligned with brand identity. Analysed campaign performance and market trends to refine strategy and ROI. Represented the company at events, strengthening industry relationships and visibility. Coordinated with clients and internal teams to ensure objectives and deliverables were met.
Social Media Coordinator at Traction and Control Automotive – Al Jazira Subsidiary
October 1, 2021 - February 1, 2023
Planned and executed digital campaigns to boost engagement and sales. Produced reports and optimised content using analytics. Managed customer interactions and online reputation. Designed and maintained e-commerce sites (Wix, WordPress, Weebly).
Marketing Associate at Al Jazira Enterprise for Project Development – Al Jazira Subsidiary
September 1, 2021 - July 1, 2022
Conducted market research and performance audits to inform strategic planning. Supported marketing and HR operations, including budgeting, procurement, and recruitment.

Education

Bachelor of Business Administration in Digital Marketing Communications at Abu Dhabi University
January 11, 2030 - January 1, 2022

Qualifications

Google Ads Display Certificate
November 1, 2021 - March 24, 2026
Certificate of Excellence
January 1, 2020 - December 31, 2022

Industry Experience

Media & Entertainment, Professional Services, Software & Internet