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I am Mutsumi Kobukai, an e-commerce and digital marketing professional with extensive experience in web analytics, SEM/SEO, and social media marketing. I focus on turning consumer insights into actionable strategies by analyzing marketing channels and funnel performance to drive growth for e-commerce businesses. Based in Amsterdam, I oversee projects serving the Japanese market, coordinating marketing activities from planning to assessing effectiveness while collaborating with both internal cross-functional teams and external partners to achieve business goals.…I am Mutsumi Kobukai, an e-commerce and digital marketing professional with extensive experience in web analytics, SEM/SEO, and social media marketing. I focus on turning consumer insights into actionable strategies by analyzing marketing channels and funnel performance to drive growth for e-commerce businesses. Based in Amsterdam, I oversee projects serving the Japanese market, coordinating marketing activities from planning to assessing effectiveness while collaborating with both internal cross-functional teams and external partners to achieve business goals.

Mutsumi Kobukai

Digital Marketer, Marketing Strategist, Data Analyst

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I am Mutsumi Kobukai, an e-commerce and digital marketing professional with extensive experience in web analytics, SEM/SEO, and social media marketing. I focus on turning consumer insights into actionable strategies by analyzing marketing channels and funnel performance to drive growth for e-commerce businesses. Based in Amsterdam, I oversee projects serving the Japanese market, coordinating marketing activities from planning to assessing effectiveness while collaborating with both internal cross-functional teams and external partners to achieve business goals.…I am Mutsumi Kobukai, an e-commerce and digital marketing professional with extensive experience in web analytics, SEM/SEO, and social media marketing. I focus on turning consumer insights into actionable strategies by analyzing marketing channels and funnel performance to drive growth for e-commerce businesses. Based in Amsterdam, I oversee projects serving the Japanese market, coordinating marketing activities from planning to assessing effectiveness while collaborating with both internal cross-functional teams and external partners to achieve business goals.

Available to hire

I am Mutsumi Kobukai, an e-commerce and digital marketing professional with extensive experience in web analytics, SEM/SEO, and social media marketing. I focus on turning consumer insights into actionable strategies by analyzing marketing channels and funnel performance to drive growth for e-commerce businesses.

Based in Amsterdam, I oversee projects serving the Japanese market, coordinating marketing activities from planning to assessing effectiveness while collaborating with both internal cross-functional teams and external partners to achieve business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

SQL

Beginner

Language

Japanese

Fluent

English

Fluent

Work Experience

E-commerce, Marketing Manager at Freelance

October 1, 2023 - November 15, 2025

Oversee e-commerce operations and marketing for the Japanese market, including business planning and performance forecasting. Planned and executed marketing activities for E-commerce sites resulting in +194% sales growth (FY24 vs FY23). Introduced and implemented a local OMS system and payment gateway to improve operation and provide the best UX for local users. Managed site contents to improve user journey by implementing new functions in collaboration with internal and external developers/designers.

Associate Web Analytics Manager, Digital Commerce at Ralph Lauren Asia Pacific Ltd.

May 1, 2023 - May 1, 2023

Built a reporting framework by developing Adobe Analytics dashboards to identify opportunities to improve customer journey and conversions. Planned and executed growth strategies, ROI analysis, and cross-functional project coordination. Drove A/B tests utilizing Monetate and Contentsquare to identify opportunities for increasing conversions and quantify potential impact by adapting different designs on the site. Led performance marketing activities from briefing agencies to KPI tracking, contributing to 58% traffic growth and 102% sales growth (YoY), while maintaining a healthy CVR (+4 bps).

Associate Business Manager at Beyond Media Global Ltd.

December 31, 2018 - December 31, 2018

Managed digital marketing campaigns across Google, Facebook/Instagram, and LINE, generating +98% traffic with lower CPC (-27%) and higher CTR (+56 bps) vs LY. Project management to ensure daily monitoring and reporting tracked KPI and budget allocation; delivered projects on time. Responsible for client communication, strategic media planning, campaign performance analysis and optimization, and reporting during and after project completion.

Account Executive at BlueCurrent Japan Inc.

December 31, 2017 - December 31, 2017

Developed a PR plan that achieved 1,389% ROI and won Consumer Launch Campaign of the Year (Gold) at PR Week Award (APAC) in 2015. Executed PR events and press conferences to secure media exposure for notable clients such as Procter and Gamble, Amazon Japan, GoPro and Otsuka Pharmaceutical. Built strong relationships with journalists from nationwide media through regular communication and timely information sharing.