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I'm Muvunyi Ange, also known as Sage — a Senior UI/UX designer, Product designer, and brand experience specialist based in Kigali, Rwanda. My work sits at the intersection of visual clarity, user psychology, and African market realities. Over 5 years and 70+ shipped projects, I've designed across government platforms, financial dashboards, civic tech tools, media organisations, and consumer apps — work that has reached audiences from Kigali to the global stage. Some of what I've worked on: a platform representing Rwanda at the UCI Road World Championships, a regulation dashboard for a national development institution, a web revamp for a pan-African financial centre, and a youth engagement platform serving the continent. I've contributed to projects across 12+ industries including fintech, media, insurance, tourism, real estate, and health. I hold three design certifications: the UI/UX Design Specialisation from the California Institute of the Arts (CalArts, 2025), the Google UX Design Professional Certificate (2024), and the User Interface Design Specialisation from the University of Minnesota (2025). Beyond visual design, I specialise in LLM SEO — helping brands and individuals gain visibility in AI-generated search results. I believe good design earns trust. In markets where digital products are often the first formal interaction a person has with an institution, that trust isn't a nice-to-have.…I'm Muvunyi Ange, also known as Sage — a Senior UI/UX designer, Product designer, and brand experience specialist based in Kigali, Rwanda. My work sits at the intersection of visual clarity, user psychology, and African market realities. Over 5 years and 70+ shipped projects, I've designed across government platforms, financial dashboards, civic tech tools, media organisations, and consumer apps — work that has reached audiences from Kigali to the global stage. Some of what I've worked on: a platform representing Rwanda at the UCI Road World Championships, a regulation dashboard for a national development institution, a web revamp for a pan-African financial centre, and a youth engagement platform serving the continent. I've contributed to projects across 12+ industries including fintech, media, insurance, tourism, real estate, and health. I hold three design certifications: the UI/UX Design Specialisation from the California Institute of the Arts (CalArts, 2025), the Google UX Design Professional Certificate (2024), and the User Interface Design Specialisation from the University of Minnesota (2025). Beyond visual design, I specialise in LLM SEO — helping brands and individuals gain visibility in AI-generated search results. I believe good design earns trust. In markets where digital products are often the first formal interaction a person has with an institution, that trust isn't a nice-to-have.

Muvunyi Ange Sage

Product Designer, Brand Designer, Web Designer, +3

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I'm Muvunyi Ange, also known as Sage — a Senior UI/UX designer, Product designer, and brand experience specialist based in Kigali, Rwanda. My work sits at the intersection of visual clarity, user psychology, and African market realities. Over 5 years and 70+ shipped projects, I've designed across government platforms, financial dashboards, civic tech tools, media organisations, and consumer apps — work that has reached audiences from Kigali to the global stage. Some of what I've worked on: a platform representing Rwanda at the UCI Road World Championships, a regulation dashboard for a national development institution, a web revamp for a pan-African financial centre, and a youth engagement platform serving the continent. I've contributed to projects across 12+ industries including fintech, media, insurance, tourism, real estate, and health. I hold three design certifications: the UI/UX Design Specialisation from the California Institute of the Arts (CalArts, 2025), the Google UX Design Professional Certificate (2024), and the User Interface Design Specialisation from the University of Minnesota (2025). Beyond visual design, I specialise in LLM SEO — helping brands and individuals gain visibility in AI-generated search results. I believe good design earns trust. In markets where digital products are often the first formal interaction a person has with an institution, that trust isn't a nice-to-have.…I'm Muvunyi Ange, also known as Sage — a Senior UI/UX designer, Product designer, and brand experience specialist based in Kigali, Rwanda. My work sits at the intersection of visual clarity, user psychology, and African market realities. Over 5 years and 70+ shipped projects, I've designed across government platforms, financial dashboards, civic tech tools, media organisations, and consumer apps — work that has reached audiences from Kigali to the global stage. Some of what I've worked on: a platform representing Rwanda at the UCI Road World Championships, a regulation dashboard for a national development institution, a web revamp for a pan-African financial centre, and a youth engagement platform serving the continent. I've contributed to projects across 12+ industries including fintech, media, insurance, tourism, real estate, and health. I hold three design certifications: the UI/UX Design Specialisation from the California Institute of the Arts (CalArts, 2025), the Google UX Design Professional Certificate (2024), and the User Interface Design Specialisation from the University of Minnesota (2025). Beyond visual design, I specialise in LLM SEO — helping brands and individuals gain visibility in AI-generated search results. I believe good design earns trust. In markets where digital products are often the first formal interaction a person has with an institution, that trust isn't a nice-to-have.

Available to hire

I’m Muvunyi Ange, also known as Sage — a Senior UI/UX designer, Product designer, and brand experience specialist based in Kigali, Rwanda.

My work sits at the intersection of visual clarity, user psychology, and African market realities. Over 5 years and 70+ shipped projects, I’ve designed across government platforms, financial dashboards, civic tech tools, media organisations, and consumer apps — work that has reached audiences from Kigali to the global stage.

Some of what I’ve worked on: a platform representing Rwanda at the UCI Road World Championships, a regulation dashboard for a national development institution, a web revamp for a pan-African financial centre, and a youth engagement platform serving the continent. I’ve contributed to projects across 12+ industries including fintech, media, insurance, tourism, real estate, and health.

I hold three design certifications: the UI/UX Design Specialisation from the California Institute of the Arts (CalArts, 2025), the Google UX Design Professional Certificate (2024), and the User Interface Design Specialisation from the University of Minnesota (2025).

Beyond visual design, I specialise in LLM SEO — helping brands and individuals gain visibility in AI-generated search results.

I believe good design earns trust. In markets where digital products are often the first formal interaction a person has with an institution, that trust isn’t a nice-to-have.

Skills

Experience Level

Expert

Expert

Expert

Expert

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Expert

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Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Lead Product Designer at IGIHE

May 1, 2024 - Present

Directed end-to-end product design strategy across a concurrent portfolio of government, NGO, and private-sector digital products — owning scope, stakeholder alignment, and delivery. 500K+ campaign visitors. Led full UX and visual redesign for the UCI World Championship Kigali 2025 campaign platform; architecting a high-load, international-facing experience that sustained peak traffic across the event window. 100K+ visitors in campaign period. Led strategic redesign of the RPF Amatora 2024 Election Campaign website — defining information architecture and conversion flows that drove sustained high-volume traffic during a nationally critical period. 30%+ uplift in load speed & conversions. Diagnosed and resolved core UX and performance failures in IGIHE.com (English), orchestrating a full redesign that delivered measurable improvements in both site speed and user conversion. Defined the end-to-end product experience for E-Nsure — a mobile insurance platform disrupting Rwanda's pape

Graphic Designer — Freelance at Sonarwa General Insurance

January 1, 2024 - August 1, 2024

Designed social media campaigns that strengthened brand visibility across digital channels. Created expo branding — banners, posters, and signage for major Rwanda and industry events. Produced event collateral: brochures, presentations, and corporate signage aligned with brand guidelines.

Graphic Designer — Contractor at Umurava

August 1, 2022 - December 1, 2023

Designed compelling pitch decks and company profiles for a diverse client portfolio. Created on-brand social media visuals and print materials: business cards, brochures, and banners. Managed 10+ concurrent client accounts, consistently delivering on tight timelines.

UI/UX Designer at IGIHE

April 1, 2022 - May 1, 2024

Owned full design life cycle — from discovery and wireframing through to production handoff across 20+ web products serving local and global markets in fintech, education, real estate, NGO, and tourism. Defined the product design for YA Health — a youth-focused mobile app addressing mental health, menstrual cycle tracking, and access to verified health care — balancing sensitive UX with clinical accuracy and adolescent accessibility. 15% increase in 2025 intake applications. Spearheaded the Africa Renewal University website redesign — identifying conversion bottlenecks and restructuring the user journey to directly contribute to a measurable rise in student application traffic. Led UX strategy for the Kigali International Financial Centre (KIFC) digital platform — positioning Rwanda as a credible financial hub through a product experience that met international financial-sector design standards. Established repeatable design systems and component libraries that reduced design

Junior Software Developer — Intern at K Lab Rwanda

September 1, 2020 - May 1, 2021

Built hands-on experience in JavaScript, HTML, CSS, Bootstrap, and WordPress. Engineering foundation now directly informs a design-to-development mindset across every project.