Available to hire
I am a multi-discipline creative driving impact for culture-shaping brands. With 15+ years of experience in art direction, brand design, and visual storytelling across lifestyle, action sports, music, and tech industries, I design brand systems and campaigns that resonate with culture-driven audiences.
I’ve co-founded and led brands like WEASELRAT LTD and ACCENT CREATIVE, directing teams, shaping identity, and delivering stage visuals, product drops, and community activations that connect people to culture and ideas.
Experience Level
Expert
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Expert
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Expert
Work Experience
Brand Direction / Co-Founder at WEASELRAT LTD.
June 1, 2024 - PresentLed brand identity system overhauls and visual design for apparel and lifestyle brands worldwide, scaling across digital, print, motion, and experiential touchpoints. Managed and mentored a design team of 3-6 to deliver high-impact campaigns for music festivals and global touring artists. Directed stage visuals and live content for events nationwide and internationally, optimizing motion graphics workflow and increasing audience retention. Launched limited-edition apparel lines and collaborative drops, overseeing concept through production and fulfillment. Collaborated with artists, makers, and local businesses to expand the brand’s reach and credibility across lifestyle and creative subcultures.
Creative Director / Founder at Accent Creative
January 1, 2006 - PresentPart of a senior creative team delivering brand strategy and design for clients like Woodward, SEGA, Mt Bachelor, Soundful to name a few. Led art direction for Woodward Camp’s “No Place Like It” campaign, a nationwide rebrand adopted across all resort locations. Partnered with strategists and copywriters to build brand systems, campaign visuals, and experiential activations. Co-Directed photoshoots and designed apparel lines that connected with youth audiences and culture-forward.
Partner at ALFA
April 1, 2023 - July 1, 2024Directed design teams across U.S. and Europe for Beatport, Beatsource, and acquired sub-brands. Established brand guidelines and executed rollout of a global rebrand across digital, physical, and live event channels. Provided visual direction for product promotion and international music events, working directly with leadership.
Creative Director at BEATPORT
July 1, 2020 - March 1, 2023Launched limited-release apparel brand for the low-frequency music community. Directed design, production, and fulfillment of collections while building community engagement. Launched a partner team in Tokyo, Japan (JUNGLESCAPE) and collaborated with music events featuring world DJs and local support that got notoriety on specialized radio Block FM.
Brand Direction / Founder at Dataset Clothing
November 1, 2010 - August 1, 2022Built and led in-house design team, managing hiring, mentorship, and creative direction. Directed brand redesign across digital platforms, apparel lines, and national brand activations. Partnered with executives to shape LA office design, national community events, and cross-channel campaigns to strengthen brand presence in the DJ community.
Creative Director at BPM Supreme
May 1, 2018 - May 1, 2020Led stage visuals for Bassrush-branded stages at major festivals including EDC Las Vegas, EDC Orlando, Nocturnal Wonderland, Beyond Wonderland, Escape, Countdown, and many more. Directed the creation and execution of live visuals, aligning design with festival branding and artist identities. Worked closely with artists and their management teams to design, refine, and operate shows for some of the largest audiences in the world.
Lead Touring Visuals at Insomniac Events
June 1, 2011 - October 1, 2018Audiovisual content production and direction.
Education
Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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