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Senior creative leader and branding specialist with 20+ years in the graphic design field, driving brand growth across coffee, spirits, home care, and confections. Known for translating business strategy into award-winning design solutions and launching high-volume brand campaigns on time and on budget, I am also adept at partnering with Marketing, R&D, and Operations. I am a collaborative leader who enjoys mentoring teams, building strong cross-functional partnerships, and delivering visually compelling brand experiences that resonate with consumers and move the business forward.…Senior creative leader and branding specialist with 20+ years in the graphic design field, driving brand growth across coffee, spirits, home care, and confections. Known for translating business strategy into award-winning design solutions and launching high-volume brand campaigns on time and on budget, I am also adept at partnering with Marketing, R&D, and Operations. I am a collaborative leader who enjoys mentoring teams, building strong cross-functional partnerships, and delivering visually compelling brand experiences that resonate with consumers and move the business forward.

Mike Versluys

Creative Director, Brand Designer, Graphic Designer, +2

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Senior creative leader and branding specialist with 20+ years in the graphic design field, driving brand growth across coffee, spirits, home care, and confections. Known for translating business strategy into award-winning design solutions and launching high-volume brand campaigns on time and on budget, I am also adept at partnering with Marketing, R&D, and Operations. I am a collaborative leader who enjoys mentoring teams, building strong cross-functional partnerships, and delivering visually compelling brand experiences that resonate with consumers and move the business forward.…Senior creative leader and branding specialist with 20+ years in the graphic design field, driving brand growth across coffee, spirits, home care, and confections. Known for translating business strategy into award-winning design solutions and launching high-volume brand campaigns on time and on budget, I am also adept at partnering with Marketing, R&D, and Operations. I am a collaborative leader who enjoys mentoring teams, building strong cross-functional partnerships, and delivering visually compelling brand experiences that resonate with consumers and move the business forward.

Available to hire

Senior creative leader and branding specialist with 20+ years in the graphic design field, driving brand growth across coffee, spirits, home care, and confections. Known for translating business strategy into award-winning design solutions and launching high-volume brand campaigns on time and on budget, I am also adept at partnering with Marketing, R&D, and Operations.

I am a collaborative leader who enjoys mentoring teams, building strong cross-functional partnerships, and delivering visually compelling brand experiences that resonate with consumers and move the business forward.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Product and Packaging Manager at Lake Champlain Chocolates

January 1, 2025 - January 1, 2025

Lead cross-functional product lifecycle management for 400+ products from conception to post-launch. Managed development and packaging projects from initiation to inventory; reviewed printer proofs for legal compliance, color and graphic accuracy; attended press checks; streamlined and digitized creative workflows using online proofing and digital asset management; maintained digital asset management and product information management systems. Achieved a 97% on-time, on-budget project delivery.

Owner, Graphic Design Professional at Triangl Design

January 1, 2023 - January 1, 2023

Developed and executed design solutions and communication strategies that turned business objectives into unique, effective brand experiences. Led brand identity design development and execution for City Roots Craft Cider; clients included Arctic Chill; Champlain College; City Roots Craft Cider; Clownshoes Beer; PBS. Consulted with startups and local brands on optimizing creative priorities and messaging. Print: packaging, POS materials, catalogs; Web: site design, UX, asset creation, social media advertising.

Creative Director at Seventh Generation | Unilever

January 1, 2018 - January 1, 2018

Led an in-house design team in developing and implementing a cohesive creative strategy for a leading eco-friendly home care brand. Directed the execution of a design strategy across 273 packages in eight months, increasing distribution and sales by 24%. Designed and directed award-winning packaging and led the creation of a comprehensive brand style guide; directed photo shoots for print, web, and social media assets.

Associate Creative Director at Keurig Green Mountain

January 1, 2013 - January 1, 2013

Managed a 17-person in-house creative team across 30+ brands, defining and executing marketing creative strategy. Created three award-winning brand identities (Revv; Donut House Collection; Barista Prima Coffeehouse); led marketing campaigns, photo shoots, and direct mail; coached Art Directors, Designers, Freelancers, and Copywriters to align design solutions with business objectives; presented concepts daily to Marketing Directors and Brand Managers.

Senior Graphic Designer at Green Mountain Coffee

January 1, 2006 - January 1, 2006

Designed packaging, environmental graphics, plus point-of-purchase and print advertising for regional brands. Created Newman’s Own Organics coffee bag packaging; designed five seasonal campaigns annually; served as in-house packaging expert and directed junior designers on packaging projects; developed presentation materials for stakeholders.