With over 10 years of experience in the product design industry, I am a seasoned UX/UI Designer currently working freelance for my clients as well as being embedded in dedicated design teams within companies as a contractor. I am well adept to overseeing the entire design process from ideation to execution for new and existing clients, leading and organising workshops, creating high-quality digital designs for various platforms and products, and collaborating with cross-functional teams to ensure design solutions meet business goals and user needs. I am passionate about driving conversion and engagement with innovative and visually appealing designs that elevate brand messaging and reflect user-friendliness. I have a strong focus on user experience, a keen eye for detail, and a mastery of Figma, the leading design software. I have helped launch successful online campaigns for various industries, with a strong emphasis on e-commerce companies. Recently, I assisted a prestigious beauty retailer, in designing and developing their new website and app, resulting in a 35% increase in online sales and a 50% increase in user retention. --- **Employment and project experience** **Freelance Designer** Design Matter. September 2023 - Current **Senior UI/UX Designer** Blubolt Ltd. Sep 2023 - Dec 2024 **Lead Digital Designer** Blubolt Ltd. Feb 2021 - Sep 2023 **UI Designer** The Times & Sunday Times. Jan 2020 - Feb 2021 **Digital Designer** Enigma Interactive. Feb 2016 - Jan 2020…With over 10 years of experience in the product design industry, I am a seasoned UX/UI Designer currently working freelance for my clients as well as being embedded in dedicated design teams within companies as a contractor. I am well adept to overseeing the entire design process from ideation to execution for new and existing clients, leading and organising workshops, creating high-quality digital designs for various platforms and products, and collaborating with cross-functional teams to ensure design solutions meet business goals and user needs. I am passionate about driving conversion and engagement with innovative and visually appealing designs that elevate brand messaging and reflect user-friendliness. I have a strong focus on user experience, a keen eye for detail, and a mastery of Figma, the leading design software. I have helped launch successful online campaigns for various industries, with a strong emphasis on e-commerce companies. Recently, I assisted a prestigious beauty retailer, in designing and developing their new website and app, resulting in a 35% increase in online sales and a 50% increase in user retention. --- **Employment and project experience** **Freelance Designer** Design Matter. September 2023 - Current **Senior UI/UX Designer** Blubolt Ltd. Sep 2023 - Dec 2024 **Lead Digital Designer** Blubolt Ltd. Feb 2021 - Sep 2023 **UI Designer** The Times & Sunday Times. Jan 2020 - Feb 2021 **Digital Designer** Enigma Interactive. Feb 2016 - Jan 2020WWWW…