Communications and PR Graduate turned marketing and operations expert.

Matthew Workman

Communications and PR Graduate turned marketing and operations expert.

Available to hire

Communications and PR Graduate turned marketing and operations expert.

Experience Level

Expert
Expert
Intermediate

Language

English
Fluent
French
Advanced

Work Experience

Brand Marketing Coordinator at Sharethrough / Equativ
April 1, 2022 - January 1, 2026
Oversee social media content creation, scheduling, and strategy; lead planning and execution of company-wide offsites; coordinate the Green Media Summit events; lead employer brand initiatives and internal events; develop SEO & AEO pillar content with GetMint & SemRush.
Co-Founder & Partnerships Manager at Stenvar Creative Agency
March 1, 2025 - Present
Oversee outreach strategy and sales initiatives; track and manage 10+ client deliverables with $4000+ Monthly RRV; lead client calls.
Founder at MW Marketing
March 1, 2025 - Present
Selectively work with 1/1 clients to boost marketing initiatives & bring projects to life.
Part-Time Educator at Lululemon
August 1, 2024 - July 1, 2025
Public Relations & Communications Manager at PausePoint
April 1, 2024 - August 1, 2024
Develop and implement PR & communications plan for the PausePoint app launch; support the CEO for interviews, podcasts, and social media opportunities.
Brand Strategist (Contract) at CoW ork Halifax
August 1, 2023 - January 31, 2024
Developed SWOT & Competitive Analysis; created a roadmap for community growth; managed social media campaigns and advertising initiatives.
Digital Marketing Coordinator (Contract) at Pocket Finance
July 1, 2021 - March 1, 2022
Research, create, post and evaluate social media content; PR/media relations; create strategy documents; write copy for website, newsletters and blogs.
Marketing/Events Assistant (Co-op Term II) at Alzheimer’s Society of Nova Scotia
January 1, 2019 - December 31, 2019
Assisted with event planning for Walk for Alzheimer’s; recruited participants and donors.
Outreach Assistant (Co-op Term I) at Aquaculture Association of Nova Scotia
January 1, 2018 - December 31, 2018
Managed website and social media; updated promotional materials; planned/outreach events in Nova Scotia.
Experiential Learning Casual Coordinator (Co-op Term III) at Nova Scotia Community College
January 1, 2019 - December 31, 2019
Created promotional materials and promoted experiential learning opportunities; organized province-wide initiative.
Brand Ambassador at Stingray - Q104 / Breeze 96.5
January 1, 2017 - December 31, 2019
Brand ambassador experience.
Supervisor at Lawtons Drugs
January 1, 2014 - December 31, 2019
Supervised staff; customer service and operations.
Simulated Patient & Support Staff at Dalhousie University Centre for Collaborative Learning
January 1, 2010 - December 31, 2022
Assisted with MCC exam support; roles across medical education environment.
MCC Exam Staff at Medical Council of Canada
January 1, 2018 - December 31, 2022
Exam staffing and support duties in Halifax.
Volunteer at Big Brothers Big Sisters of Greater Halifax
January 1, 2021 - December 31, 2022
Volunteer involvement.
Volunteer at Halifax Pop Explosion
January 1, 2019 - December 31, 2020
Volunteer involvement.
Volunteer at Nocturne Arts Festival
January 1, 2021 - December 31, 2022
Volunteer involvement.
Volunteer at FIN Atlantic International Film Festival
January 1, 2017 - December 31, 2017
Volunteer involvement.
Volunteer at 3RunEntertainment Events
January 1, 2017 - December 31, 2018
Volunteer involvement.

Education

Bachelor of Public Relations (With Distinction) at Mount Saint Vincent University
September 1, 2016 - December 1, 2020
Exchange Program at University of Quebec (Montreal Campus)
May 1, 2017 - June 1, 2017
Exchange Program at Université de Sherbrooke
May 1, 2019 - June 1, 2019
Grade 12 Diploma (Honours) at Citadel High School
September 1, 2013 - June 30, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education