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I’m a Chicago-based designer and creative lead with 20+ years of experience building brands, campaigns, packaging, presentations, and social content for companies including Starbucks, Michelob ULTRA, Colgate-Palmolive, Microsoft, and Grant Thornton. I started my career as a production artist and never stopped making. I’m comfortable taking a project from a rough idea through concept, design, production, and final delivery, whether that means building a visual identity, creating a campaign system, designing a deck, or getting into the file to solve a production problem. I work primarily in Adobe Creative Cloud and use ChatGPT, Claude, Midjourney, and Adobe Firefly as part of my creative workflow. AI helps me get to more possibilities faster. The judgment is still mine. I’m especially good at taking incomplete ideas, finding the story, and turning them into work people can actually use.…I’m a Chicago-based designer and creative lead with 20+ years of experience building brands, campaigns, packaging, presentations, and social content for companies including Starbucks, Michelob ULTRA, Colgate-Palmolive, Microsoft, and Grant Thornton. I started my career as a production artist and never stopped making. I’m comfortable taking a project from a rough idea through concept, design, production, and final delivery, whether that means building a visual identity, creating a campaign system, designing a deck, or getting into the file to solve a production problem. I work primarily in Adobe Creative Cloud and use ChatGPT, Claude, Midjourney, and Adobe Firefly as part of my creative workflow. AI helps me get to more possibilities faster. The judgment is still mine. I’m especially good at taking incomplete ideas, finding the story, and turning them into work people can actually use.

Michael Wozniak

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I’m a Chicago-based designer and creative lead with 20+ years of experience building brands, campaigns, packaging, presentations, and social content for companies including Starbucks, Michelob ULTRA, Colgate-Palmolive, Microsoft, and Grant Thornton. I started my career as a production artist and never stopped making. I’m comfortable taking a project from a rough idea through concept, design, production, and final delivery, whether that means building a visual identity, creating a campaign system, designing a deck, or getting into the file to solve a production problem. I work primarily in Adobe Creative Cloud and use ChatGPT, Claude, Midjourney, and Adobe Firefly as part of my creative workflow. AI helps me get to more possibilities faster. The judgment is still mine. I’m especially good at taking incomplete ideas, finding the story, and turning them into work people can actually use.…I’m a Chicago-based designer and creative lead with 20+ years of experience building brands, campaigns, packaging, presentations, and social content for companies including Starbucks, Michelob ULTRA, Colgate-Palmolive, Microsoft, and Grant Thornton. I started my career as a production artist and never stopped making. I’m comfortable taking a project from a rough idea through concept, design, production, and final delivery, whether that means building a visual identity, creating a campaign system, designing a deck, or getting into the file to solve a production problem. I work primarily in Adobe Creative Cloud and use ChatGPT, Claude, Midjourney, and Adobe Firefly as part of my creative workflow. AI helps me get to more possibilities faster. The judgment is still mine. I’m especially good at taking incomplete ideas, finding the story, and turning them into work people can actually use.

Available to hire

I’m a Chicago-based designer and creative lead with 20+ years of experience building brands, campaigns, packaging, presentations, and social content for companies including Starbucks, Michelob ULTRA, Colgate-Palmolive, Microsoft, and Grant Thornton.

I started my career as a production artist and never stopped making. I’m comfortable taking a project from a rough idea through concept, design, production, and final delivery, whether that means building a visual identity, creating a campaign system, designing a deck, or getting into the file to solve a production problem.

I work primarily in Adobe Creative Cloud and use ChatGPT, Claude, Midjourney, and Adobe Firefly as part of my creative workflow. AI helps me get to more possibilities faster. The judgment is still mine.

I’m especially good at taking incomplete ideas, finding the story, and turning them into work people can actually use.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Graphic Design Manager at Fabio Viviani Hospitality

December 1, 2025 - July 31, 2026

Hands-on multidisciplinary designer across restaurant concepts, hotel partnerships, and packaged consumer products. Built brand identity systems, digital and print assets, packaging, presentations, and launch materials across multiple hospitality concepts. Developed identities, brand boards, and concept presentations for multiple hospitality brands, evolved a restaurant brand into a retail-ready CPG identity with packaging and merchandising imagery, and supported launches across websites, menus, signage, and guest-facing collateral. Translated incomplete briefs into executive-ready pitch decks. Used ChatGPT, Midjourney, and Adobe Firefly for ideation and concept visualization while retaining production control.

Associate Creative Director at Arc Worldwide

February 1, 2023 - February 28, 2025

Led hands-on campaign design and art direction for Colgate-Palmolive while partnering across strategy, account, production, and a creative team. Managed work across multiple consumer brands and supported digital advertising and retailer presentations for major retailers. Directed a four-person creative team with assignments, 1:1s, and performance reviews. Developed seasonal campaign assets and art directed work supporting large shopper marketing portfolios.

Associate Creative Director at FCB Chicago

August 1, 2021 - December 31, 2022

Built integrated campaign systems, retail experiences, digital assets, photography, and presentations for the Anheuser-Busch portfolio and other national consumer brands. Partnered with strategy on a Michelob ULTRA regional trade program, rebuilt a compressed-timeline Bud Light Super Bowl retail program from concept through production and POS redesign, and proposed merging photo shoots to expand budgets and deliver assets for multiple brands. Concepted and pitched a Formula 1-themed Michelob ULTRA retail activation. Art directed national photography including concepts, shot lists, composition, styling, and visual storytelling.

Creative Visual Senior Associate at Grant Thornton LLP

December 1, 2019 - July 31, 2021

Internal creative partner supporting national marketing campaigns, digital content, executive communications, and brand experiences. Created Volt, a multi-platform content series that increased site traffic, generated significantly more sales leads, and earned an Effie Award shortlist. Reimagined a paused campaign as the COVID-era Power On platform aligned to company framework. Produced campaign assets and website content supporting a PGA TOUR partnership featuring talent and venue-focused storytelling.

Senior Art Director (Freelance) at SGK

January 1, 2019 - December 31, 2019

Freelance work on packaging and brand toolkits for global Amway initiatives.

Independent Creative Consultant (Partner) at Independent Creative Practice

January 1, 2019 - Present

Long-term brand steward and consultant helping founders, hospitality operators, and cultural organizations turn early-stage ideas into launch-ready identities, campaigns, social content, and creative systems. Develops seasonal campaign concepts and social/poster systems across multiple seasons for a hospitality brand. Manages multiple engagements from concept through final delivery, balancing client feedback, production needs, and tight timelines across Chicago and New Orleans.

Senior Art Director at Mosaic North America

November 1, 2016 - June 30, 2019

Partnered with strategists and producers to develop integrated campaign systems, retail experiences, digital assets, and presentations for Starbucks and other national consumer brands. Built seasonal shopper marketing campaigns across major retailers delivering measured sales lift. Introduced a low-fidelity concept sketch process and established a reusable sketch library to reduce concept development time. Directed seasonal photoshoots with budgets around $20K across concept through prop and set direction.

Art Director at CommonGround/MGS

January 1, 2015 - December 31, 2015

Developed retail campaigns for Miller Lite and Coors Light.

Art Director at Wunderman Chicago

January 1, 2013 - December 31, 2016

Creative for Microsoft, Xbox, and Goodyear and branding work for the Cotton Bowl Classic; recognized with Creative of the Year in 2014.

Graphic Designer at HERE / NAVTEQ

January 1, 2009 - January 1, 2013

Worked on interface design, navigation systems, and cartographic visualization.

Graphic Designer at Grubb & Ellis

January 1, 2007 - January 1, 2009

Commercial real estate marketing design work.