Social Media Manager | Simplifying Complex Stories into High-Performing Content I am a Social Media Strategist and "Systems Architect" who believes that the best content is both simple and scientific. I help brands find their voice and dominate their niche through intentional content architecture and omni-channel strategy. My Background: From founding a digital academy with a 95% success rate to managing full-funnel performance campaigns, I have a proven track record of building communities from the ground up. My main focus is humanizing the brand while optimizing the data. My Edge: As a lifelong learner and BBIT student, I am at the forefront of AI-assisted workflows. I use AI to double creative production speed without losing the "human touch." I don’t just post content; I build the engine that keeps your brand moving forward while you sleep.

Tayyaba Ali

Social Media Manager | Simplifying Complex Stories into High-Performing Content I am a Social Media Strategist and "Systems Architect" who believes that the best content is both simple and scientific. I help brands find their voice and dominate their niche through intentional content architecture and omni-channel strategy. My Background: From founding a digital academy with a 95% success rate to managing full-funnel performance campaigns, I have a proven track record of building communities from the ground up. My main focus is humanizing the brand while optimizing the data. My Edge: As a lifelong learner and BBIT student, I am at the forefront of AI-assisted workflows. I use AI to double creative production speed without losing the "human touch." I don’t just post content; I build the engine that keeps your brand moving forward while you sleep.

Available to hire

Social Media Manager | Simplifying Complex Stories into High-Performing Content

I am a Social Media Strategist and “Systems Architect” who believes that the best content is both simple and scientific. I help brands find their voice and dominate their niche through intentional content architecture and omni-channel strategy.

My Background: From founding a digital academy with a 95% success rate to managing full-funnel performance campaigns, I have a proven track record of building communities from the ground up. My main focus is humanizing the brand while optimizing the data.

My Edge: As a lifelong learner and BBIT student, I am at the forefront of AI-assisted workflows. I use AI to double creative production speed without losing the “human touch.” I don’t just post content; I build the engine that keeps your brand moving forward while you sleep.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Arabic
Beginner

Work Experience

Social Media & Performance Strategist (Project-Based) at The Insight Academy
June 1, 2025 - November 1, 2025
Directed a 40-day launch architecture for the Calla & Ivy performance; Achieved 11.4% ROAS ($32,280 revenue) on a $2,824 performance budget. Cut Cost-Per-Result to $0.07 via aggressive A/B hook testing. Generated 40,350 link clicks and a 1.2% CTR through full-funnel strategy. Delivered 100% of campaign assets 48 hours ahead of schedule.
Founder & Community Lead at The Insight Academy
March 1, 2025 - March 1, 2026
Established a private education brand, transitioning from offline tutoring to digital community management. Mediated a WhatsApp community, maintaining high-standard client communication. Simplified complex concepts via visual aids, securing a 95% student success rate. Oversaw full business operations from client acquisition to performance reporting.

Education

BS Biotechnology at Virtual University Pakistan
October 1, 2023 - July 1, 2027
FSC Pre-Medical at Nisa Girls College Sialkot
October 1, 2020 - June 1, 2022
BS Biotechnology at Virtual University of Pakistan
October 1, 2023 - July 1, 2027
FSc Pre-Medical at Nisa Girls College Sialkot
October 1, 2020 - June 1, 2022
Bachelor of Business & Information Technology (BBIT) at Virtual University of Pakistan
January 11, 2030 - April 22, 2026

Qualifications

Meta Social Media Marketing Professional Certificate – Meta & Coursera
January 11, 2030 - January 7, 2026
Meta - Digital Marketing Associate Badge
January 11, 2030 - January 7, 2026
Google - Introduction to Digital Marketing & E-commerce
January 11, 2030 - January 7, 2026
Creative Writing - Digiskills.pk
January 11, 2030 - January 7, 2026
TikTok Specialization - Aptly
January 11, 2030 - January 7, 2026
Practical Learning 25+ hours – Umer Tazkeer (YouTube)
January 11, 2030 - January 7, 2026
Advanced Meta Ads and Business Manager learning
January 11, 2030 - January 7, 2026
Meta Social Media Marketing Professional Certificate
January 11, 2030 - January 7, 2026
Social Media Management from Khudmukhtar.pk
January 11, 2030 - January 7, 2026
Meta - Digital Marketing Associate Badge
January 11, 2030 - January 7, 2026
Google - Introduction to Digital Marketing & E-commerce
January 11, 2030 - January 7, 2026
Creative Writing - Digiskills.pk
January 11, 2030 - January 7, 2026
TikTok Specialization - Aptly
January 11, 2030 - January 7, 2026
Practical Learning 25+ hours – Umer Tazkeer (YouTube)
January 11, 2030 - January 7, 2026
20+ hours of additional advanced Meta Ads and Business Manager learning
January 11, 2030 - January 7, 2026
Marketing with Canva - From Canva Design School
January 11, 2030 - January 7, 2026
Meta Social Media Marketing Professional Certificate
January 11, 2030 - April 22, 2026
Meta Google Digital Marketing & E-commerce Certificate
January 11, 2030 - April 22, 2026
Google
January 11, 2030 - April 22, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services