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Hi, I’m Michael J. C. De Silva, a Brand & Marketing Director with over 12 years of experience in marketing. Specialised in brand repositioning, 360 campaigns, and cross-functional leadership. I’m known for setting global brand standards and delivering high-impact digital, PR, and partnership strategies across EMEA.…

Michael De Silva

Brand Strategist, Creative Director, Brand Designer, +6

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Hi, I’m Michael J. C. De Silva, a Brand & Marketing Director with over 12 years of experience in marketing. Specialised in brand repositioning, 360 campaigns, and cross-functional leadership. I’m known for setting global brand standards and delivering high-impact digital, PR, and partnership strategies across EMEA.…

Available to hire

Hi, I’m Michael J. C. De Silva, a Brand & Marketing Director with over 12 years of experience in marketing. Specialised in brand repositioning, 360 campaigns, and cross-functional leadership. I’m known for setting global brand standards and delivering high-impact digital, PR, and partnership strategies across EMEA.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

French

Beginner

Dutch

Beginner

Work Experience

Director of Marketing & Public Relations at W Hotels

July 1, 2021 - Present

Led Brand, Digital Marketing, PR and Insider teams; repositioned W Amsterdam; established governance and workflows; managed 360° campaigns and digital storytelling; delivered high-profile PR events with fashion, luxury, and music brands.

Senior Marketing Manager (Maternity Leave Cover) at Just Eat Takeaway

January 1, 2021 - July 1, 2021

Managed the national rebrand of Eat.ch to Just Eat Switzerland; led Swiss marketing team across digital, communications and product; directed UEFA Champions League sponsorships; built influencer and digital activations increasing engagement by 30%.

Head of Marketing & Public Relations at Commercio Arthouse Group

October 1, 2018 - June 1, 2020

Directed rebranding and creative transformation for multiple hospitality and cinema venues; led a team of 6 across marketing, PR and events; implemented unified brand processes; increased customer engagement via targeted campaigns.

Digital Marketing Manager at Bürgenstock Hotels & Resort

October 1, 2016 - June 1, 2018

Developed digital brand direction for four hotels and twelve F&B outlets; led digital marketing team; implemented a digital ecosystem; achieved 80k+ organic followers; increased direct bookings by 40% through SEO/SEA and website optimisation.

Junior Brand Manager (Part-Time) at Dept Agency (formerly Hinderling Volkart)

September 1, 2014 - September 1, 2016

Supported social media strategy, client branding, and digital creative execution; collaborated on large-scale website and photography projects.

Marketing Communications Trainee at Apple Inc.

July 1, 2012 - September 1, 2013

Supported marketing communications and visual standards for Apple Switzerland; completed a 6-month management program in Cupertino.