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I am a Creative Senior Graphic Designer with 12+ years of experience in CPG packaging and brand identity development. I thrive in cross-functional teams and lead multi-channel campaigns to bring brands to life. I have a track record of mentorship and delivering high-quality designs under tight deadlines. I specialize in brand refresh, blue-sky design innovation, and creating cohesive visuals across packaging, digital, and retail touchpoints. I’ve led large-scale campaigns that boosted engagement and helped major clients like Target, H-E-B, Kroger, Buc-ee’s, and 7-Eleven achieve stronger shelf presence.…I am a Creative Senior Graphic Designer with 12+ years of experience in CPG packaging and brand identity development. I thrive in cross-functional teams and lead multi-channel campaigns to bring brands to life. I have a track record of mentorship and delivering high-quality designs under tight deadlines. I specialize in brand refresh, blue-sky design innovation, and creating cohesive visuals across packaging, digital, and retail touchpoints. I’ve led large-scale campaigns that boosted engagement and helped major clients like Target, H-E-B, Kroger, Buc-ee’s, and 7-Eleven achieve stronger shelf presence.

Mychal Diaz

Graphic Designer, Illustrator, Brand Designer, +2

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I am a Creative Senior Graphic Designer with 12+ years of experience in CPG packaging and brand identity development. I thrive in cross-functional teams and lead multi-channel campaigns to bring brands to life. I have a track record of mentorship and delivering high-quality designs under tight deadlines. I specialize in brand refresh, blue-sky design innovation, and creating cohesive visuals across packaging, digital, and retail touchpoints. I’ve led large-scale campaigns that boosted engagement and helped major clients like Target, H-E-B, Kroger, Buc-ee’s, and 7-Eleven achieve stronger shelf presence.…I am a Creative Senior Graphic Designer with 12+ years of experience in CPG packaging and brand identity development. I thrive in cross-functional teams and lead multi-channel campaigns to bring brands to life. I have a track record of mentorship and delivering high-quality designs under tight deadlines. I specialize in brand refresh, blue-sky design innovation, and creating cohesive visuals across packaging, digital, and retail touchpoints. I’ve led large-scale campaigns that boosted engagement and helped major clients like Target, H-E-B, Kroger, Buc-ee’s, and 7-Eleven achieve stronger shelf presence.

Available to hire

I am a Creative Senior Graphic Designer with 12+ years of experience in CPG packaging and brand identity development. I thrive in cross-functional teams and lead multi-channel campaigns to bring brands to life. I have a track record of mentorship and delivering high-quality designs under tight deadlines.

I specialize in brand refresh, blue-sky design innovation, and creating cohesive visuals across packaging, digital, and retail touchpoints. I’ve led large-scale campaigns that boosted engagement and helped major clients like Target, H-E-B, Kroger, Buc-ee’s, and 7-Eleven achieve stronger shelf presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Graphic Designer & Visual Consultant at Mychal Diaz Designs, LLC

February 1, 2025 - Present

Provided UX/UI design, video production, digital motion effects, and brand identity solutions for multiple clients; delivered UX/UI and visual design work for BLKDG; developed packaging and branding concepts for GourmetLand Foods and Bimble THC Drinks; produced motion graphics for pump advertising and POS; established cohesive visual systems across marketing channels.

Senior Graphic Designer & Visual Consultant at Mychal Diaz Designs, LLC (Independent Contractor)

January 1, 2019 - February 1, 2025

Provided UX/UI design, video production, motion graphics, and brand identity solutions for multiple clients. Delivered wireframes, banners, and visual assets for BLKDG; developed brand identities for GourmetLand Foods and Bimble THC Drinks; built scalable visual systems for client brands.

Senior Graphic Designer at BuzzBallz / Sazerac Company Inc.

January 1, 2019 - February 1, 2025

Managed in-house marketing and social media design; oversaw brand refresh and packaging design shifts; led 'Blue Sky' design initiatives; enhanced social media engagement; created packaging for major retailers; supported events and product launches; mentored interns and junior designers; maintained relationships with print houses and distributors.

Graphic & Media Designer at BuzzBallz, LLC

January 2, 2016 - January 1, 2019

BuzzBallz re-branded as Southern Champion in 2017; designed marketing materials including social media motion graphics, business cards, e-blasts, billboards, labels, and video assets; built relationships with print vendors and distributors; created moodboards and conducted research; branding carried across billboards, truck wraps, and features in Times Square, Forbes Online Magazine, and Beverage Dynamics Magazine.

Graphic Designer at BuzzBallz

January 1, 2016 - January 1, 2019

Designed marketing materials including social motion graphics, business cards, e-blasts, billboards, labels, and video assets; maintained relationships with printers and distributors; created moodboards and design trends; produced marketing collateral such as billboards and truck wraps; work featured in Times Square, Forbes Online Magazine, and Beverage Dynamics.

Junior Graphic Designer at The University of Texas

August 1, 2014 - January 1, 2015

Produced printed materials for UT Housing & Dining communications; partnered with nutritionists and sustainability staff to promote healthy food awareness; supported interns with visual design and branding.

Junior Graphic Designer at The University of Texas (University Housing and Dining - UHD)

June 1, 2012 - October 1, 2012

Collaborated with designers to implement graphic design and production initiatives; produced printed materials for brochures, articles, advertisements, newsletters; partnered with nutritionists and sustainability specialists to promote healthy food awareness; helped interns with co-op designing visuals to enhance communication and engagement across dining locations and external platforms.

Junior Graphic Designer at Alamo Drafthouse (corporate)

June 1, 2012 - October 1, 2012

Collaborated with senior designers and editors on movie posters and theatrical release assets; contributed to weekly Austin Chronicle Ad; designed special event menus along with cohesive web banners and movie collateral; created Highball Karaoke playlists for location.