Available to hire
I am a seasoned graphic designer with over 20 years of experience, specializing in creating visually compelling designs for magazines, websites, and advertising clients. Currently, I lead creative design efforts, managing projects ranging from monthly magazine layouts to ad-hoc campaigns while mentoring junior designers.
My skill set spans advanced proficiency in Adobe suite software, Wordpress management, and basic photography and video editing. I am passionate about modernizing aesthetics to improve client engagement and have a strong track record of successfully managing design projects from conception to print and digital delivery.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Malay
Advanced
Chinese
Advanced
Work Experience
Senior Graphic Designer at Pablo Publishing Pte Ltd
November 1, 2020 - PresentRedesigned magazine layouts for a modern aesthetic, created magazine pages based on provided articles, ensured print artwork readiness, trained and led a junior designer, designed layouts for daily magazines at tradeshows, edited social media content, welcome videos and presentations for tradeshows, conducted press and colour proofs check, prepared EDMs for clients, and organized space planning for exhibitions using AutoCAD.
Creative Designer at TTG Asia Media Pte Ltd
October 31, 2020 - July 27, 2025Prepared print artwork and conducted press and colour proofs checks, redesigned magazine layouts for a modern aesthetic, led the migration of the company website, collaborated with web developer on website design, and made adjustments to WordPress website per editors' requests.
Freelancer Designer at Bot-Graphics
April 30, 2013 - July 27, 2025Designed graphic works based on concept design and style guide, liaised with clients for design and requirements, rebranded clients’ company image, redesigned websites and social media, started a design department and established proper design procedures, managed design, print, and exhibition setups, and produced below-the-line work for specific campaigns.
Senior Graphic Designer at Emboss Creative & Design
March 31, 2011 - July 27, 2025Designed major graphic works based on concepts, liaised with clients for design and requirements, managed design, print and exhibition setup, redesigned magazine layouts for a modern aesthetic, and produced emailer, brochure and below-the-line work for specific campaigns.
Managing Partner / Senior Graphic Designer at Turquoise Visual Design
October 31, 2005 - July 27, 2025Conceptualized and designed major graphic projects, collaborated with clients to understand design requirements, managed end-to-end design, print, and exhibition setup, organized project costs and contributed to company administration.
Senior Graphic Designer at Alliance Entertainment
September 30, 2004 - July 27, 2025Designed packaging, advertisements, and displays for movie DVD and VCD sales, planned visuals for retail displays, produced emailers for customer engagement, and coordinated with printers for material production.
Marketing cum Graphic Designer at Lee Yin Knitting
September 30, 2002 - July 27, 2025Collaborated with the marketing manager for ad space acquisition, contributed to the production of advertisements and the establishment of ColdWear’s brand image, and designed below-the-line materials for Lee Yin Knitting.
Graphic Design Executive at VideoVan
March 31, 2002 - July 27, 2025Spearheaded the implementation of a design department, designed packaging, advertisements, and displays for movie DVD and VCD sales, and created graphical templates for VCD packaging preproduction.
Desktop Publisher at FLE Singapore
September 30, 2000 - July 27, 2025Aided in the production of instruction manuals for electrical goods and liaised with clients for instruction manual details.
Display Artist at Esprit De Corp
July 31, 1998 - July 27, 2025Assisted in setting up and planning window displays and contributed to the preproduction stage of window displays.
Education
Diploma Graphic Design at Canberra Institute of Technology (in collaboration with Inspiration Design School)
January 11, 2030 - August 5, 2025Diploma Business Administration at Singapore Polytechnic
January 11, 2030 - August 5, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality, Consumer Goods
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