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Hi, I'm Maria Ines Pires, a UX/UI Product Designer with 10+ years of experience designing for e-commerce, fashion, and beauty. I blend user-centered research with strong visuals to create intuitive, delightful digital experiences. I thrive in cross-functional, agile teams, translating complex business goals into scalable design systems and polished interfaces across web, email, and social channels. I’m passionate about blending usability, aesthetics, and customer insight to help brands connect with people online.…Hi, I'm Maria Ines Pires, a UX/UI Product Designer with 10+ years of experience designing for e-commerce, fashion, and beauty. I blend user-centered research with strong visuals to create intuitive, delightful digital experiences. I thrive in cross-functional, agile teams, translating complex business goals into scalable design systems and polished interfaces across web, email, and social channels. I’m passionate about blending usability, aesthetics, and customer insight to help brands connect with people online.

Maria Ines Pires

Product Designer, UX Designer, UI Designer, +2

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Hi, I'm Maria Ines Pires, a UX/UI Product Designer with 10+ years of experience designing for e-commerce, fashion, and beauty. I blend user-centered research with strong visuals to create intuitive, delightful digital experiences. I thrive in cross-functional, agile teams, translating complex business goals into scalable design systems and polished interfaces across web, email, and social channels. I’m passionate about blending usability, aesthetics, and customer insight to help brands connect with people online.…Hi, I'm Maria Ines Pires, a UX/UI Product Designer with 10+ years of experience designing for e-commerce, fashion, and beauty. I blend user-centered research with strong visuals to create intuitive, delightful digital experiences. I thrive in cross-functional, agile teams, translating complex business goals into scalable design systems and polished interfaces across web, email, and social channels. I’m passionate about blending usability, aesthetics, and customer insight to help brands connect with people online.

Available to hire

Hi, I’m Maria Ines Pires, a UX/UI Product Designer with 10+ years of experience designing for e-commerce, fashion, and beauty. I blend user-centered research with strong visuals to create intuitive, delightful digital experiences.

I thrive in cross-functional, agile teams, translating complex business goals into scalable design systems and polished interfaces across web, email, and social channels. I’m passionate about blending usability, aesthetics, and customer insight to help brands connect with people online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Senior Designer - Design Studio at TikTok

January 1, 2022 - January 1, 2025

Senior Designer contributing to design studio initiatives and product/UX design, shaping visual direction and experience for campaigns and features.

Senior Digital Designer at Cult Beauty

January 1, 2014 - January 1, 2021

Led data-informed marketing assets, visual strategy, and design systems for global campaigns. Ensured brand consistency and usability across web, email, and social channels. Translated business goals into user-focused design solutions and visual storytelling; mentored junior designers and directed brand photography and bi-annual magazine production.