Hi, I'm Maria Ines Pires, a UX/UI Product Designer with 10+ years of experience designing for e-commerce, fashion, and beauty. I blend user-centered research with strong visuals to create intuitive, delightful digital experiences. I thrive in cross-functional, agile teams, translating complex business goals into scalable design systems and polished interfaces across web, email, and social channels. I’m passionate about blending usability, aesthetics, and customer insight to help brands connect with people online.

Maria Ines Pires

Hi, I'm Maria Ines Pires, a UX/UI Product Designer with 10+ years of experience designing for e-commerce, fashion, and beauty. I blend user-centered research with strong visuals to create intuitive, delightful digital experiences. I thrive in cross-functional, agile teams, translating complex business goals into scalable design systems and polished interfaces across web, email, and social channels. I’m passionate about blending usability, aesthetics, and customer insight to help brands connect with people online.

Available to hire

Hi, I’m Maria Ines Pires, a UX/UI Product Designer with 10+ years of experience designing for e-commerce, fashion, and beauty. I blend user-centered research with strong visuals to create intuitive, delightful digital experiences.

I thrive in cross-functional, agile teams, translating complex business goals into scalable design systems and polished interfaces across web, email, and social channels. I’m passionate about blending usability, aesthetics, and customer insight to help brands connect with people online.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Senior Designer - Design Studio at TikTok
January 1, 2022 - January 1, 2025
Senior Designer contributing to design studio initiatives and product/UX design, shaping visual direction and experience for campaigns and features.
Senior Digital Designer at Cult Beauty
January 1, 2014 - January 1, 2021
Led data-informed marketing assets, visual strategy, and design systems for global campaigns. Ensured brand consistency and usability across web, email, and social channels. Translated business goals into user-focused design solutions and visual storytelling; mentored junior designers and directed brand photography and bi-annual magazine production.

Education

BA in Communication Design at ESART - Instituto Politécnico de Castelo Branco
January 11, 2030 - January 21, 2026
UX & UI Product Design Career Accelerator at King's College London
January 1, 2021 - January 1, 2022
BA in Communication Design at ESART - Instituto Politécnico de Castelo Branco
January 11, 2030 - January 26, 2026
UX & UI Product Design Career Accelerator at King's College London
January 1, 2021 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Education, Other, Professional Services, Consumer Goods