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I am a results-oriented marketing professional with a proven track record leading global B2B digital marketing and campaign operations. I excel at steering cross-functional teams and delivering complex campaigns worldwide, with deep expertise in Account-Based Marketing that blends social media and email automation to drive engagement and revenue. I am skilled in leveraging CRM and marketing automation tools, mapping customer journeys, and optimizing campaigns using data-driven insights. Certified in Agile and Scrum, I focus on removing impediments, accelerating activation, and delivering personalized experiences across diverse cultures and markets.…I am a results-oriented marketing professional with a proven track record leading global B2B digital marketing and campaign operations. I excel at steering cross-functional teams and delivering complex campaigns worldwide, with deep expertise in Account-Based Marketing that blends social media and email automation to drive engagement and revenue. I am skilled in leveraging CRM and marketing automation tools, mapping customer journeys, and optimizing campaigns using data-driven insights. Certified in Agile and Scrum, I focus on removing impediments, accelerating activation, and delivering personalized experiences across diverse cultures and markets.

Alice Chang SM

ABM Marketer, AI Prompt Engineer, Content Strategist, +7

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I am a results-oriented marketing professional with a proven track record leading global B2B digital marketing and campaign operations. I excel at steering cross-functional teams and delivering complex campaigns worldwide, with deep expertise in Account-Based Marketing that blends social media and email automation to drive engagement and revenue. I am skilled in leveraging CRM and marketing automation tools, mapping customer journeys, and optimizing campaigns using data-driven insights. Certified in Agile and Scrum, I focus on removing impediments, accelerating activation, and delivering personalized experiences across diverse cultures and markets.…I am a results-oriented marketing professional with a proven track record leading global B2B digital marketing and campaign operations. I excel at steering cross-functional teams and delivering complex campaigns worldwide, with deep expertise in Account-Based Marketing that blends social media and email automation to drive engagement and revenue. I am skilled in leveraging CRM and marketing automation tools, mapping customer journeys, and optimizing campaigns using data-driven insights. Certified in Agile and Scrum, I focus on removing impediments, accelerating activation, and delivering personalized experiences across diverse cultures and markets.

Available to hire

I am a results-oriented marketing professional with a proven track record leading global B2B digital marketing and campaign operations. I excel at steering cross-functional teams and delivering complex campaigns worldwide, with deep expertise in Account-Based Marketing that blends social media and email automation to drive engagement and revenue.

I am skilled in leveraging CRM and marketing automation tools, mapping customer journeys, and optimizing campaigns using data-driven insights. Certified in Agile and Scrum, I focus on removing impediments, accelerating activation, and delivering personalized experiences across diverse cultures and markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Manager at SG Enable

June 1, 2025 - June 1, 2025

Drove inclusive training excellence by leading outreach, marketing, partnerships, content, and quality assurance for SG Enable's Enabling Academy, managing branding initiatives with internal and external agencies, and ensuring alignment with corporate strategies.

Campaign Manager (Global Strategy & Marketing Operations) at Infor

May 31, 2024 - May 31, 2024

Led B2B ABM campaigns using Salesforce Pardot, HubSpot, and Marketo for personalized email nurture, segmentation, and automated workflows; built a centralized Marketing Resource Management system to accelerate campaign activation and expand global reach across APAC, EMEA, and the Americas, in 9+ languages.

Project & Engagement Manager (Contract) at Association Of Early Childhood & Training Services

July 1, 2022 - July 1, 2022

Managed the Progressive HR Practices initiative (Project JOY), overseeing grant processes, enrollment, and oversight for 150 preschool operators; forged partnerships with government bodies and networks, engaging over 300 preschool brands; transitioned to virtual engagement strategies during COVID-19 to boost attendance by 65%.

Project Manager at PWD Systems

December 31, 2019 - December 31, 2019

Spearheaded acoustic compliance, testing, and marketing; coordinated with architects, construction teams, and government agencies to deliver compliant and sustainable noise control solutions; developed targeted marketing initiatives for acoustic consultation services.