Hi, I’m Youssef Othman Shaaban. I’m a marketing specialist based in Reem Island, Abu Dhabi, with a passion for turning ideas into engaging, performance-driven campaigns. Since 2021 I’ve focused on driving driving engagement and growth through impactful content creation, social media advertising, and web design/SEO, paired with thoughtful copywriting and graphic design. I’ve worked across healthcare, crypto, food, and real estate, delivering measurable results such as increased website traffic, improved conversion rates, and stronger brand visibility. I’m comfortable planning and executing campaigns end-to-end—from strategy and design to analytics and optimization—using tools like Google Ads, HubSpot, Canva, WordPress, and SEO best practices to help brands connect with their audiences.…

Youssef Othman Shaaban

Hi, I’m Youssef Othman Shaaban. I’m a marketing specialist based in Reem Island, Abu Dhabi, with a passion for turning ideas into engaging, performance-driven campaigns. Since 2021 I’ve focused on driving driving engagement and growth through impactful content creation, social media advertising, and web design/SEO, paired with thoughtful copywriting and graphic design. I’ve worked across healthcare, crypto, food, and real estate, delivering measurable results such as increased website traffic, improved conversion rates, and stronger brand visibility. I’m comfortable planning and executing campaigns end-to-end—from strategy and design to analytics and optimization—using tools like Google Ads, HubSpot, Canva, WordPress, and SEO best practices to help brands connect with their audiences.…

Available to hire

Hi, I’m Youssef Othman Shaaban. I’m a marketing specialist based in Reem Island, Abu Dhabi, with a passion for turning ideas into engaging, performance-driven campaigns. Since 2021 I’ve focused on driving driving engagement and growth through impactful content creation, social media advertising, and web design/SEO, paired with thoughtful copywriting and graphic design.

I’ve worked across healthcare, crypto, food, and real estate, delivering measurable results such as increased website traffic, improved conversion rates, and stronger brand visibility. I’m comfortable planning and executing campaigns end-to-end—from strategy and design to analytics and optimization—using tools like Google Ads, HubSpot, Canva, WordPress, and SEO best practices to help brands connect with their audiences.

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Skills

Experience Level

Google Ads
Expert
SEO
Expert
Copywriting
Expert
Facebook Ads
Expert
Canva
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
HubSpot
Expert
Microsoft Excel
Intermediate
WordPress
Intermediate
Hotjar
Intermediate
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Language

English
Fluent
Arabic
Fluent

Work Experience

Marketing Specialist at 3IQ
August 1, 2025 - September 23, 2025
Created advertising campaigns for XRP ETF using Google Ads, X Ads and national television advertising. Produced monthly analytics reports via HubSpot, Google Analytics, Google Search Console, X Analytics, LinkedIn Analytics, Hotjar and Brand24. Authored social media posts and blogs, and prepared internal communications. Planned and organized sales events for family offices, UHNW individuals, private banks, royalty and institutions. Organized quarterly MEN A strategy and managed website upkeep during product launches.
Marketing Specialist at Skin & Slim Medical Center
December 1, 2024 - Present
Created and executed Google Ads campaigns with 300% ROI. Increased Google reviews by 20% through Google/Instagram Ads. Built and maintained the Skin & Slim website to improve ranking. Designed Canva graphics for deals and offers showcased on social media and the website. Managed social media posts, stories, advertising, trend research and data analysis. Produced content through script writing, filming and editing.
Marketing Strategist (Internship) at NH Foods Inc.
September 1, 2024 - September 23, 2025
Coordinated and executed physical advertising at multiple North American food trade events (RC Show, Grocery Innovations Canada, SIAL Canada). Developed Kab Keb website, contributing to a 30% increase in retailer store sales. Created written content for two frozen food brands Kab Keb and Keynafa. Shaped the brand strategy for Kab Keb & Keynafa, aiding successful placements with major North American retailers like Costco, Walmart, FreshCo and Soblies.
Private Swimming Instructor at Youssef Othman Swimming Academy
August 1, 2024 - September 23, 2025
Built and marketed a successful swimming instruction business from scratch, achieving consistent client acquisition through organic social media strategies and zero ad spend. Taught 500+ students using 5 techniques across 6-8 lessons. Advertised services on Kijiji, Instagram and Facebook. Maintained 0 ad spend while attracting 20-40 new clients monthly for over 2 years. Generated 4,000–6,000 CAD net profit monthly.
Copywriter & Community Manager at Solana Floating Apes (NFT project)
June 1, 2021 - September 23, 2025
Wrote a white paper and content for Twitter/X and Discord; grew Twitter followers from 0 to 10k and Discord members from 0 to 30k. Managed Discord and Twitter communities from startup through launch.

Education

Bachelor of Media & Communications (Digital Marketing) at Guelph Humber University, Toronto, Canada
January 11, 2030 - September 1, 2024

Qualifications

Google Analytics Certification
March 1, 2024 - September 23, 2025
Social Media Marketing Certification
March 1, 2023 - September 23, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education