Available to hire
I’m a dynamic Senior/Lead Product Designer with a proven track record of leading cross-functional teams, elevating product UX maturity, and delivering user-centric digital solutions for enterprise and government initiatives.
I’m renowned for spearheading the Queensland Health Design System adoption, user research initiatives, and design frameworks, driving innovation through tight collaboration with developers, business stakeholders, and executives. I bridge user needs with scalable product goals, build high-performing design teams, and leverage human-centered methods to accelerate market-ready transformations and foster long-term product cultures.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Portuguese
Fluent
Work Experience
Freelance UX & Service Design Consultant at Self-employed
February 1, 2024 - PresentPartnered with leadership teams to ensure designs meet technical feasibility, business priorities, and evolving client needs. Created low-code, rapid prototypes to validate solutions and accelerate iterative testing. Embedded user-centered methodologies within organizations, empowering client teams to adopt scalable design practices. Facilitated co-creation workshops with executives, end-users, and technical staff to align vision and actionable outcomes. Delivered scalable service designs and accessible digital ecosystems aligned with the latest accessibility and emerging technology standards.
Lead UX/Product Designer at Coles (Contractor)
January 1, 2023 - February 1, 2024Directed UX/UI operations for the Drink St app, aligning cross-functional efforts to deliver intuitive, accessible, and scalable digital solutions. Designed scalable design frameworks, integrating accessibility standards and aligning product, technical, and business analyst teams. Introduced low-code prototyping techniques, accelerating usability tests and ensuring stakeholder buy-in at all project phases. Elevated team standards by mentoring and training, embedding a design-first mindset across all levels.
Head of Product Design at YouPay
July 1, 2021 - September 1, 2022Orchestrated the entire design ecosystem for YouPay, balancing user needs with business goals to craft scalable, intuitive solutions. Built and managed a high-performing design team from scratch, embedding design maturity and driving continuous innovation. Championed the product vision through presentations to board members, investors, and key stakeholders, securing full alignment and buy-in.
UX Lead/Product Designer at Queensland Health (Contractor)
December 1, 2020 - June 1, 2021Spearheaded the development and adoption of the Queensland Health Design System, ensuring user-centric alignment across public-facing digital platforms. Conducted extensive user research through interviews, usability testing, and workshops, improving design alignment to customer and organizational needs. Produced graphic design artifacts to communicate findings and strategies to executives and cross-functional teams. Designed interactive prototypes and wireframes for rapid usability testing, incorporating feedback into high-fidelity solutions. Delivered mentoring and design skill-building training, fostering a collaborative design culture within a government service setting.
Principal UX/UI Designer at BHP (Contractor)
November 1, 2019 - December 1, 2020Spearheaded the UX/UI strategy for global transformation projects, integrating service design methodologies into key systems. Delivered high-impact service blueprints, personas, and journey maps aligned with operational needs and user feedback. Championed research-backed design by conducting usability testing and workshops to inform direction and assess technical feasibility. Led the UX Community of Practice globally, standardizing processes and mentoring teams to align design efforts across regions.
Lead UX/UI Designer at Flight Centre (Contractor)
June 1, 2019 - November 1, 2019Led the development of the user experience chapter for Flight Centre's Copernicus Program, a five-year digital transformation initiative for their Global Procurement Network, by hiring the team, crafting a comprehensive UX strategy and framework, and executing hands-on phases including user research, heuristic evaluations, and competitive analysis. Conducted in-depth user research across multiple countries (UK, South Africa, Australia), synthesizing findings into actionable personas and journey maps presented to the team for alignment. Facilitated ideation workshops in the UK and Australia to define delivery scopes, while overseeing a third-party vendor's progress through governance to ensure momentum and quality.
Education
Bachelor of Marketing, Advertising and Design at Universidade Mackenzie/BRA
January 11, 2030 - January 21, 2026Master in Sports Management at Johan Cruyff Institute/ESP
January 11, 2030 - January 21, 2026Advanced Design Thinking at IDEO U
January 11, 2030 - January 21, 2026Design Thinking at LUMA Institute
January 11, 2030 - January 21, 2026Qualifications
Advanced Design Thinking (IDEO U)
January 11, 2030 - January 21, 2026Design Thinking (LUMA Institute)
January 11, 2030 - January 21, 2026Industry Experience
Healthcare, Government, Retail, Travel & Hospitality, Professional Services, Manufacturing, Media & Entertainment, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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