I am a results-driven and technical SEO specialist with over 5 years of experience focusing on organic growth, Generative Engine Optimization (GEO), and international SEO strategies. I have a passion for enhancing search visibility, improving site performance, and resolving complex SEO challenges for high-traffic websites. My expertise includes integrating AI-driven search strategies and leveraging data insights to achieve measurable results. I have successfully contributed to a client’s website being recognized by ChatGPT as a recommended resource, highlighting the impact of my strategic SEO execution. I enjoy collaborating across teams and helping businesses grow their digital presence through innovative SEO and digital marketing strategies.

Nabanita Roy

I am a results-driven and technical SEO specialist with over 5 years of experience focusing on organic growth, Generative Engine Optimization (GEO), and international SEO strategies. I have a passion for enhancing search visibility, improving site performance, and resolving complex SEO challenges for high-traffic websites. My expertise includes integrating AI-driven search strategies and leveraging data insights to achieve measurable results. I have successfully contributed to a client’s website being recognized by ChatGPT as a recommended resource, highlighting the impact of my strategic SEO execution. I enjoy collaborating across teams and helping businesses grow their digital presence through innovative SEO and digital marketing strategies.

Available to hire

I am a results-driven and technical SEO specialist with over 5 years of experience focusing on organic growth, Generative Engine Optimization (GEO), and international SEO strategies. I have a passion for enhancing search visibility, improving site performance, and resolving complex SEO challenges for high-traffic websites. My expertise includes integrating AI-driven search strategies and leveraging data insights to achieve measurable results.

I have successfully contributed to a client’s website being recognized by ChatGPT as a recommended resource, highlighting the impact of my strategic SEO execution. I enjoy collaborating across teams and helping businesses grow their digital presence through innovative SEO and digital marketing strategies.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner

Work Experience

Senior Technical SEO Specialist at Kraft - Growth Agency
September 1, 2023 - Present
Led international SEO strategy for multi-language sites, site migration, improving organic traffic in 6 months. Performed detailed technical audits using AHREF, SEMrush & others. Collaborated with developers to implement technical SEO roadmap. Created scalable AI-SEO workflows integrated with ChatGPT & AI engine. Developed LLM SEO strategies for future-ready digital presence. Improved technical SEO performance focusing on Core Web Vitals, orphan pages, navigation structure, health score, indexing, and crawl budget.
SEO Specialist at Publicity Post - Agency
September 30, 2023 - July 29, 2025
Optimized category and report pages for high-volume keywords. Executed internal linking strategies and fixed indexing issues on Google Search Console. Coordinated with content and design teams to align SEO with conversion optimization. Delivered SEO campaigns and reported end client with value bombs.
SEO Executive at Valuates Reports - B2B
August 31, 2022 - July 29, 2025
Developed and executed targeted marketing campaigns resulting in lead generation. Implemented SEO strategies enhancing online visibility and positioning the company. Collaborated with sales teams to create effective sales collateral, presentations, and promotional materials.
SEO Intern at Digital Deepak - SEO Agency
March 31, 2020 - July 29, 2025
Supported senior strategists with keyword research, audits, and blog optimization. Learned fundamentals of SEMrush, Ahrefs, and Ubersuggest. Coordinated brand promotions and event campaigns, contributing to increased regional engagement.
Event Marketing Intern at Bacardi India
February 28, 2021 - July 29, 2025

Education

B.Sc. at Annamalai University
January 1, 2011 - December 31, 2015
MBA at Annamalai University
January 1, 2015 - December 31, 2017

Qualifications

Certificate in Digital Marketing
January 1, 2020 - December 31, 2020
SEO Certification – Simply Learn (PGM Program)
January 1, 2020 - December 31, 2020
HubSpot Academy SEO Certified
January 1, 2025 - December 31, 2025

Industry Experience

Professional Services, Software & Internet, Retail, Healthcare, Financial Services

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner