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I'm Nabila, a Digital Planning Manager based in Jakarta, Indonesia. I have 4+ years of experience leading full-funnel ad campaigns across finance, FMCG, e-commerce, and healthcare, blending data-driven strategy with hands-on media execution on Meta, TikTok, Google, and programmatic platforms. I also have experience in offline media planning and cross-regional collaboration with APAC teams. I enjoy optimizing campaigns for ROAS and ROI and exploring innovative formats such as TikTok innovations (VSA, LSA, PSA) and shoppable experiences, while aligning campaigns with business KPIs and fast-paced activations. Open to relocation. I'm passionate about turning data into actionable insights, collaborating with creative and client teams, and delivering measurable results. I'm ready to bring strategic thinking, hands-on execution, and a collaborative mindset to new opportunities.…I'm Nabila, a Digital Planning Manager based in Jakarta, Indonesia. I have 4+ years of experience leading full-funnel ad campaigns across finance, FMCG, e-commerce, and healthcare, blending data-driven strategy with hands-on media execution on Meta, TikTok, Google, and programmatic platforms. I also have experience in offline media planning and cross-regional collaboration with APAC teams. I enjoy optimizing campaigns for ROAS and ROI and exploring innovative formats such as TikTok innovations (VSA, LSA, PSA) and shoppable experiences, while aligning campaigns with business KPIs and fast-paced activations. Open to relocation. I'm passionate about turning data into actionable insights, collaborating with creative and client teams, and delivering measurable results. I'm ready to bring strategic thinking, hands-on execution, and a collaborative mindset to new opportunities.

Nabila

Marketing Strategist, Project Manager, Brand Designer, +2

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I'm Nabila, a Digital Planning Manager based in Jakarta, Indonesia. I have 4+ years of experience leading full-funnel ad campaigns across finance, FMCG, e-commerce, and healthcare, blending data-driven strategy with hands-on media execution on Meta, TikTok, Google, and programmatic platforms. I also have experience in offline media planning and cross-regional collaboration with APAC teams. I enjoy optimizing campaigns for ROAS and ROI and exploring innovative formats such as TikTok innovations (VSA, LSA, PSA) and shoppable experiences, while aligning campaigns with business KPIs and fast-paced activations. Open to relocation. I'm passionate about turning data into actionable insights, collaborating with creative and client teams, and delivering measurable results. I'm ready to bring strategic thinking, hands-on execution, and a collaborative mindset to new opportunities.…I'm Nabila, a Digital Planning Manager based in Jakarta, Indonesia. I have 4+ years of experience leading full-funnel ad campaigns across finance, FMCG, e-commerce, and healthcare, blending data-driven strategy with hands-on media execution on Meta, TikTok, Google, and programmatic platforms. I also have experience in offline media planning and cross-regional collaboration with APAC teams. I enjoy optimizing campaigns for ROAS and ROI and exploring innovative formats such as TikTok innovations (VSA, LSA, PSA) and shoppable experiences, while aligning campaigns with business KPIs and fast-paced activations. Open to relocation. I'm passionate about turning data into actionable insights, collaborating with creative and client teams, and delivering measurable results. I'm ready to bring strategic thinking, hands-on execution, and a collaborative mindset to new opportunities.

Available to hire

I’m Nabila, a Digital Planning Manager based in Jakarta, Indonesia. I have 4+ years of experience leading full-funnel ad campaigns across finance, FMCG, e-commerce, and healthcare, blending data-driven strategy with hands-on media execution on Meta, TikTok, Google, and programmatic platforms.

I also have experience in offline media planning and cross-regional collaboration with APAC teams. I enjoy optimizing campaigns for ROAS and ROI and exploring innovative formats such as TikTok innovations (VSA, LSA, PSA) and shoppable experiences, while aligning campaigns with business KPIs and fast-paced activations. Open to relocation.

I’m passionate about turning data into actionable insights, collaborating with creative and client teams, and delivering measurable results. I’m ready to bring strategic thinking, hands-on execution, and a collaborative mindset to new opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Planning Manager at Wavemaker Indonesia, GroupM

May 1, 2023 - Present

Managed awareness ad campaigns for major product launches, maintaining daily traffic and optimizing Meta CPAS campaigns for ROAS. Piloted TikTok innovations (VSA, LSA, PSA); explored DCO/KOL strategies. Achieved 82.9% ROI on TikTok Shop, 10% growth in Non-Live GMV, and 40% reduction in Cost per Conversion through data-driven optimization. Collaborated with APAC teams for regional alignment and reporting. Supported client brands including Colgate-Palmolive Indonesia, Blibli, Ando, and Ajinomoto Smartsalt, delivering end-to-end digital strategy, media planning, and rapid optimization across platforms.

Connection Media Planner at OMD Indonesia, Omnicom Media Group

February 1, 2022 - April 1, 2023

Maintained ROAS objectives for Estée Lauder Companies on Meta CPAS campaigns; produced biweekly campaign reports, final campaign reviews, and quarterly business reviews. Supported TV planning using SOV/SOE data (Arianna, Clear Decision, GWI) and handled ATL media including Radio, Cinema, OOH, and activations for McDonald’s and Dexa Medica. Conducted competitor reviews for digital and TV channels for Bank Jago and Philips; assisted with OOH and cinema event planning.

Digital Media Planner at UM Indonesia, IPG Mediabrands

February 1, 2021 - January 31, 2022

Delivered performance reports, asset evaluations, and competitive analysis for Johnson & Johnson’s digital initiatives. Managed influencer campaigns including KOL selection and tracking.