Available to hire
I am a creative and strategic video leader with over 8 years of experience in end-to-end video production, animation, and brand campaign development.
I translate brand vision into compelling visual narratives that drive engagement and measurable results. I excel at managing creative production from concept to delivery, mentoring teams, and using modern AI tools to elevate storytelling in fast-paced, remote-first environments.
Experience Level
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Language
English
Fluent
Work Experience
Senior Video Manager at Ogee Luxury Organics
January 1, 2024 - PresentLead video strategy for a clean beauty DTC brand, managing a remote team of 1 full-time employee and 2 freelancers to produce high-converting ads for TikTok Shop, Meta, and television. Spearhead AI-powered workflows to automate UGC editing and generate ad variants, implementing new efficiencies in the creative process. Collaborate with influencers and in-house marketers to align video assets with performance metrics (CTR, ROAS). Develop 360° campaign imagery to ensure brand consistency across all consumer touchpoints.
Video Manager – Global Video Production at Tarte Cosmetics
January 1, 2021 - January 1, 2024Directed 200+ video ad assets for US/International markets, driving 9:1 ROAS on CTV ad assets and leading TikTok-first campaigns that increased engagement, helping propel the brand to be the #1 beauty brand on TikTok Shop. Managed video team, closing critical skill gaps via full-time hire and mentoring junior members, reducing outsourcing costs and accelerating production timelines. Partnered with cross-functional marketing, product, and brand teams to ensure narrative alignment and creative consistency.
Freelance Video Producer & Creative Director at Self-Employed
January 1, 2019 - January 1, 2021Conceptualized, pitched, and directed video content for advertising agencies, non-profits, and small businesses, transforming client objectives into compelling visual stories. Owned end-to-end production from client consultation and storyboarding to shooting, motion graphics, and final delivery.
Junior Video Editor at Apartment Therapy Media
January 1, 2018 - January 1, 2018Shot and edited over 100 original videos for commercial clients and internal editorial. Edited videos that reached company record for highest number of views on Facebook, 1M+.
Assistant Editor/Post Production Assistant at Truly Original Media
January 1, 2017 - January 1, 2017Created graphics for all 12 episodes of Hack My Life: Inside Hacks. Supported 11-person edit team with graphics, cut downs and ingesting footage.
Education
Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods
Experience Level
Expert
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Expert
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