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Marketing Specialist with 4+ years of experience building and executing creator led programs for lifestyle and consumer brands. Proven ability to manage high volume creator partnerships, coordinate multicreator campaigns, and ensure consistent execution across platforms. Strong background in creator onboarding, campaign operations, content quality control, and performance tracking, with experience collaborating cross functionally across Marketing, Creative, Paid Media, and E-Commerce teams. • Campaigns • Influencer Marketing • Social Media • Marketing…Marketing Specialist with 4+ years of experience building and executing creator led programs for lifestyle and consumer brands. Proven ability to manage high volume creator partnerships, coordinate multicreator campaigns, and ensure consistent execution across platforms. Strong background in creator onboarding, campaign operations, content quality control, and performance tracking, with experience collaborating cross functionally across Marketing, Creative, Paid Media, and E-Commerce teams. • Campaigns • Influencer Marketing • Social Media • Marketing

Naria Rodriguez

Content Creator, Social Media Manager, Marketing Strategist, +2

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Marketing Specialist with 4+ years of experience building and executing creator led programs for lifestyle and consumer brands. Proven ability to manage high volume creator partnerships, coordinate multicreator campaigns, and ensure consistent execution across platforms. Strong background in creator onboarding, campaign operations, content quality control, and performance tracking, with experience collaborating cross functionally across Marketing, Creative, Paid Media, and E-Commerce teams. • Campaigns • Influencer Marketing • Social Media • Marketing…Marketing Specialist with 4+ years of experience building and executing creator led programs for lifestyle and consumer brands. Proven ability to manage high volume creator partnerships, coordinate multicreator campaigns, and ensure consistent execution across platforms. Strong background in creator onboarding, campaign operations, content quality control, and performance tracking, with experience collaborating cross functionally across Marketing, Creative, Paid Media, and E-Commerce teams. • Campaigns • Influencer Marketing • Social Media • Marketing

Available to hire

Marketing Specialist with 4+ years of experience building and executing creator led programs for lifestyle and consumer brands. Proven ability to manage high volume creator partnerships, coordinate multicreator campaigns, and ensure consistent execution across platforms.

Strong background in creator onboarding, campaign operations, content quality control, and performance tracking, with experience collaborating cross functionally across Marketing, Creative, Paid Media, and E-Commerce teams.

• Campaigns • Influencer Marketing • Social Media • Marketing

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Account Executive / Content Coordinator at Check In Creativos

November 1, 2021 - February 1, 2024

Lead end-to-end influencer campaigns; onboarding creators; development of content calendars; ensured on-time delivery and compliance with briefs and platform requirements; coordinated with designers, video editors, and marketing teams; tracked KPIs and optimization; maintained organized trackers and documentation; contributed to content strategy and achieved notable audience growth for client accounts.

PR, Influencer & Marketing Assistant at Anchora Swimwear

February 1, 2024 - October 1, 2025

Managed end-to-end influencer campaign execution, coordinating creators from onboarding through content delivery and post-publication follow-up; managed content timelines, shipping, and campaign deadlines; executed email marketing campaigns (Klaviyo) including segmentation, list management, scheduling, and performance tracking; supported PR initiatives and brand collaborations; led visual merchandising for all 5 stores; aligned campaigns with brand strategy; supervised end-to-end influencer campaigns, managing timelines, assets, and deliverables; supervised creative production and post-production to meet campaign objectives; monitored campaign performance and evaluated creative effectiveness; coordinated with remote teams using project management tools.

Campaign Operations Coordinator at Sunset The Journey

July 1, 2021 - January 1, 2022

Managed end-to-end influencer campaign operations: email campaigns and CRM (Klaviyo); social & creator management (Hootsuite); content creation (Canva, CapCut, Adobe Illustrator); project management (Notion, Trello); created and scheduled social media content; supported growth of online presence; documented client success stories and case studies; planned and sent monthly newsletters; implemented basic audience segmentation to improve engagement; monitored performance and coordinated with remote teams to ensure on-time delivery.

Marketing Coordinator at Autosoporte Capacitación Automotriz

July 1, 2021 - January 1, 2022

Coordinated marketing activities and campaigns; managed email campaigns and content planning; supported events and webinars; collaborated on brand initiatives; contributed to online presence and content scheduling; analyzed performance and optimization efforts; aligned with overall brand strategy.