Creative Director & Lead Event Producer at ADegrees

• Brand Positioning: Positioned ADegrees as a leader in experience-driven event branding through innovative design direction and coordinated cross-team execution. • Creative Strategy & Client Growth: Directed creative strategy for social campaigns, increasing Instagram reach by 43.75% and contributing to new client acquisition and retention. • Campaign Development: Produced the Spring/Summer 2025 Campaign, featured on international wedding and event-design platforms, significantly strengthening brand visibility. • Event Storytelling & Content Direction: Developed storyboards and narrative frameworks for major events including the debut Jordan Food Festival delivering high-engagement video reels and promotional content. • Cross-Functional & On-Ground Leadership: Managed on-ground creative teams ranging from 100–600 staff to deliver cohesive, high-impact branded content across large-scale luxury events. • Brand Experience & Visual Consistency: Ensures all event and campaign deliverables align with brand identity, elevating audience experience and reinforcing brand cohesion across multi-scale touch points.

Freelance Graphic & Brand Designer at Self-Employed

• Creative Direction & Visual Strategy: Led visual storytelling, brand identity development, and campaign asset creation that elevated client visibility and engagement across digital, print, and DOOH channels. • Packaging & Print Design: Delivered cohesive marketing materials packaging, look books, web visuals, and social assets — ensuring every touchpoint aligned with brand voice and audience expectations. • Fashion Production Assets: Produced detailed stylesheets and production-ready files for streetwear and lifestyle brands, coordinating with manufacturers to guarantee accuracy, print quality, and material consistency. • Brand Development & Redesign: Partnered with founders and marketing leads to define creative direction, tone, and strategic positioning, translating business goals into unified visual systems.