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Hi, I’m Nadia Halina Binti Nasarudin—an experienced PR, brand, and digital social media professional with a long track record across agency, brand, media, and community-led initiatives. I build end-to-end campaign strategies and turn brand thinking into compelling, data-informed content, from positioning and planning to influencer-led PR activations and post-event momentum. I’ve led regional marketing and community efforts across Malaysia, Indonesia, and the Philippines, managing KPIs, reporting frameworks, and multi-market teams to drive sustained growth in brand affinity, engagement, and community participation. I also co-founded and scaled a community events platform centred around cakes, where I’m hands-on with PR, social, sponsorship outreach, and partnerships—so campaigns don’t just perform online; they create real-world connections.…Hi, I’m Nadia Halina Binti Nasarudin—an experienced PR, brand, and digital social media professional with a long track record across agency, brand, media, and community-led initiatives. I build end-to-end campaign strategies and turn brand thinking into compelling, data-informed content, from positioning and planning to influencer-led PR activations and post-event momentum. I’ve led regional marketing and community efforts across Malaysia, Indonesia, and the Philippines, managing KPIs, reporting frameworks, and multi-market teams to drive sustained growth in brand affinity, engagement, and community participation. I also co-founded and scaled a community events platform centred around cakes, where I’m hands-on with PR, social, sponsorship outreach, and partnerships—so campaigns don’t just perform online; they create real-world connections.

Nadia Halina Binti Nasarudin

Marketing Strategist, Community Manager, Influencer Marketing Manager, +3

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Hi, I’m Nadia Halina Binti Nasarudin—an experienced PR, brand, and digital social media professional with a long track record across agency, brand, media, and community-led initiatives. I build end-to-end campaign strategies and turn brand thinking into compelling, data-informed content, from positioning and planning to influencer-led PR activations and post-event momentum. I’ve led regional marketing and community efforts across Malaysia, Indonesia, and the Philippines, managing KPIs, reporting frameworks, and multi-market teams to drive sustained growth in brand affinity, engagement, and community participation. I also co-founded and scaled a community events platform centred around cakes, where I’m hands-on with PR, social, sponsorship outreach, and partnerships—so campaigns don’t just perform online; they create real-world connections.…Hi, I’m Nadia Halina Binti Nasarudin—an experienced PR, brand, and digital social media professional with a long track record across agency, brand, media, and community-led initiatives. I build end-to-end campaign strategies and turn brand thinking into compelling, data-informed content, from positioning and planning to influencer-led PR activations and post-event momentum. I’ve led regional marketing and community efforts across Malaysia, Indonesia, and the Philippines, managing KPIs, reporting frameworks, and multi-market teams to drive sustained growth in brand affinity, engagement, and community participation. I also co-founded and scaled a community events platform centred around cakes, where I’m hands-on with PR, social, sponsorship outreach, and partnerships—so campaigns don’t just perform online; they create real-world connections.

Available to hire

Hi, I’m Nadia Halina Binti Nasarudin—an experienced PR, brand, and digital social media professional with a long track record across agency, brand, media, and community-led initiatives. I build end-to-end campaign strategies and turn brand thinking into compelling, data-informed content, from positioning and planning to influencer-led PR activations and post-event momentum.

I’ve led regional marketing and community efforts across Malaysia, Indonesia, and the Philippines, managing KPIs, reporting frameworks, and multi-market teams to drive sustained growth in brand affinity, engagement, and community participation. I also co-founded and scaled a community events platform centred around cakes, where I’m hands-on with PR, social, sponsorship outreach, and partnerships—so campaigns don’t just perform online; they create real-world connections.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Community-led events platform co-founder (Cake-centered community events) at CAKEP IKNIK

January 25, 2025 - Present

Co-founded and scaled a community-based events platform centered around cakes and creative culture. Delivered large-scale events from concept to execution, handling PR, social media, sponsorships, and brand partnerships. Built strong on-ground storytelling to grow community engagement and participation.

Head of Digital Social Media Marketing Specialist at Grey Cubes Sdn. Bhd.

October 1, 2021 - September 30, 2024

Owned digital, social, and integrated campaign strategy across multiple brands and industries. Led and scaled cross-functional teams to deliver consistent, performance-led results. Drove measurable growth in engagement, reach, and campaign effectiveness, translating on-ground events into high-performing digital narratives and post-event momentum.

Senior Social Media Manager, Malaysia Lead at Green Park Asia

August 1, 2019 - September 30, 2021

Led social media management and engagement initiatives in Malaysia, managing day-to-day execution and performance. Supported PR and brand communications activities while coordinating influencer and community-facing content.