Key objectives for this campaign is build awareness Maybank Trade ID as app for trading, investment also educate audience to enhance their financial literacy. The target of this campaign are young professional, millenial, gen-Z, & mature to open account securely. I created a clean and professional tone, adhering to Maybankʼs brand guidelines. I also used high-quality assets to convey an elevated feel, helping the audience better understand Maybank Sekuritas shares and providing valuable insights into the capital
market.