Performance Marketing Specialist with 4 years of experience in multinational marketing agencies, specialising in SEO, PPC, social media, and retail/e-commerce optimisation (product, category, brand, and filter pages). Experienced in leading large-scale SEO and PPC projects across the UK and Nordic markets, achieving a 46% YoY reduction in CPA through PPC optimisation and AI Max testing, while driving +55% average monthly growth in Google AI Overview visibility with AI-focused content strategies. Strengthened technical SEO, optimised content and paid campaigns, implemented A/B testing, tracked LLM-driven traffic, and increased engaged traffic by 25% YoY. Developed integrated AI, paid, and organic reporting dashboards in Looker Studio. Professional references and recommendations can be viewed on my LinkedIn profile _Website not available. Sign in: https://www.twine.net/signup_…Performance Marketing Specialist with 4 years of experience in multinational marketing agencies, specialising in SEO, PPC, social media, and retail/e-commerce optimisation (product, category, brand, and filter pages). Experienced in leading large-scale SEO and PPC projects across the UK and Nordic markets, achieving a 46% YoY reduction in CPA through PPC optimisation and AI Max testing, while driving +55% average monthly growth in Google AI Overview visibility with AI-focused content strategies. Strengthened technical SEO, optimised content and paid campaigns, implemented A/B testing, tracked LLM-driven traffic, and increased engaged traffic by 25% YoY. Developed integrated AI, paid, and organic reporting dashboards in Looker Studio. Professional references and recommendations can be viewed on my LinkedIn profile _Website not available. Sign in: https://www.twine.net/signup_WWWW…