Nadine Maura Ikhsani

- Lead co-marketing partnerships with leading gaming and payment partners, including Free Fire, MLBB, Roblox, GoPay, DANA, ShopeePay, and BCA. - Lead end-to-end integrated campaigns, from partner negotiation and co-investment to creative development, media activation, KOL management, and execution. - Develop consumer journey, creative, and media strategies across YouTube, TikTok, Meta, Demand Gen, and Google Display. - Manage creative ideation across campaign assets, promotional messaging, influencer/KOL activations, and partner communications. - Analyse campaign performance and consumer insights to optimise strategy, media, and partnerships and inform future campaigns. - Collaborate with cross-functional teams, agencies, KOLs, and regional partners to deliver campaigns against business targets. - Identify new growth opportunities across consumer segments, media channels, creative formats, gaming partners, and payment ecosystems.

Manage SEO content planning, creation, optimization, technical audits, and full-year timelines for Beiersdorf onboarding across 35 European markets. Lead SEO retainers for Eucerin and Hansaplast (UK & Nordics) including technical audits, optimization, reporting, dashboards, and AI/LLM content improvements. Own optimization of Beiersdorf sites and localizations across article, product, filter, and category pages in the UK, US, Europe, Middle East, and Latin America. Develop and execute PPC strategy for Eucerin UK (annual budget £300k) across RSA, AI Max, and PMAX, overseeing performance via keyword research, ad creative, budget allocation, portfolio bidding, and A/B and seasonal testing. Manage TikTok Ads campaigns including keyword research, competitor analysis, trend monitoring, and performance optimization. Support CRM email campaigns for product launches, retailer promotions, and health awareness initiatives in the UK.

Developed digital media campaigns and product launches, covering strategy, messaging, KOL selection, social activation, and video production. Managed client and partner relationships while collaborating with creative, media, analytics, and client teams to deliver high-performing campaigns. Key Achievements: Delivered product launch campaigns that increased social media profile interaction by over 100% MoM and achieved the #1 trending topic on Twitter. Managed six digital marketing projects within five months and increased social engagement through illustrator partnerships.