I am a driven Senior Social Media Manager and Project Lead with a track record of designing and executing digital marketing strategies for international brands such as Westfield Austria, Coca-Cola Austria, LG Switzerland, and Bonduelle Austria. I specialize in multi-channel content strategies, influencer collaborations, and data-driven optimization to boost engagement and brand presence. I bring hands-on skills in copywriting, asset creation, and budget management (10-50K EUR for META, TikTok, and Pinterest campaigns). I am fluent in Russian, German, and English, with knowledge of Romanian and Spanish, and I enjoy collaborating across cross-functional teams to deliver creative, measurable results.

Nadya Labo

I am a driven Senior Social Media Manager and Project Lead with a track record of designing and executing digital marketing strategies for international brands such as Westfield Austria, Coca-Cola Austria, LG Switzerland, and Bonduelle Austria. I specialize in multi-channel content strategies, influencer collaborations, and data-driven optimization to boost engagement and brand presence. I bring hands-on skills in copywriting, asset creation, and budget management (10-50K EUR for META, TikTok, and Pinterest campaigns). I am fluent in Russian, German, and English, with knowledge of Romanian and Spanish, and I enjoy collaborating across cross-functional teams to deliver creative, measurable results.

Available to hire

I am a driven Senior Social Media Manager and Project Lead with a track record of designing and executing digital marketing strategies for international brands such as Westfield Austria, Coca-Cola Austria, LG Switzerland, and Bonduelle Austria. I specialize in multi-channel content strategies, influencer collaborations, and data-driven optimization to boost engagement and brand presence.

I bring hands-on skills in copywriting, asset creation, and budget management (10-50K EUR for META, TikTok, and Pinterest campaigns). I am fluent in Russian, German, and English, with knowledge of Romanian and Spanish, and I enjoy collaborating across cross-functional teams to deliver creative, measurable results.

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Language

Russian
Fluent
German
Fluent
English
Fluent
Romanian, Moldavian, Moldovan
Advanced
Spanish; Castilian
Intermediate

Work Experience

Senior Social Media Manager & Project Lead at Westfield Austria / LG Switzerland / Coca-Cola Austria
January 1, 2025 - January 1, 2025
Developed and executed multi-channel content strategies; led influencer marketing; planned content for all social media channels; increased engagement by 100%; attended strategy discussions and monitored content; copywriting; managed 10-50K EUR budgets for META, TikTok, and Pinterest advertising campaigns; drafted, designed and edited social media appearances; produced photo-video content; developed personal branding.
Social Media Manager at Reloft – Moscow
September 1, 2020 - September 1, 2020
Planning and creating content for all social media channels; maintaining and expanding social media guidelines; integrating new elements; working closely with stakeholders from marketing and content departments; drafting, designing and editing social media presences; affiliate marketing.
Brand Setter
February 1, 2022 - August 1, 2022
Previous role focused on brand development and cross-functional collaboration.
Social Media Manager at Reloft
February 1, 2019 - September 1, 2020
Planning and creating content for all social media channels. Maintain and expand social media guidelines, integrating new elements. Working closely with stakeholders from marketing and content departments. Drafting, designing and editing social media presence. Affiliate marketing. Working with Shopify platform.

Education

Bachelor of Arts at Transcultural Communication, University of Vienna
December 2, 2021 - February 2, 2022
Bachelor of Arts at Transcultural Communication, University of Vienna
October 1, 2019 - January 1, 2025
Social Media Manager at Reloft, Moscow
February 1, 2019 - September 1, 2020
Digital Marketing Certification at Wirtschaftsakademie, Vienna
December 1, 2021 - February 1, 2022
Bachelor of Arts at Transcultural Communication, University of Vienna
January 11, 2030 - December 4, 2025
Digital Marketing certificate at Wirtschaftsakademie - Vienna
September 1, 2022 - December 4, 2025

Qualifications

Digital Marketing Certificate
September 1, 2022 - November 12, 2025
Digital Marketing Certification
December 1, 2021 - February 1, 2022
Digital Marketing Certification
September 1, 2022 - December 4, 2025
Bachelor of Arts
January 11, 2030 - December 4, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Other