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I am a marketing professional with a Bachelor’s degree in Management from ITB (Institut Teknologi Bandung). I specialize in digital and performance marketing, leading end-to-end media planning, data-driven decision making, and cross-functional collaboration to drive growth for FMCG, fashion retail, and e-commerce brands. I thrive in challenging environments that foster growth and innovation, enjoy building creative briefs, conducting A/B tests, and optimizing campaigns to improve ROAS, CPA, and conversion metrics. I’m organized, detail-oriented, and committed to delivering measurable results while supporting teams to achieve shared goals.…I am a marketing professional with a Bachelor’s degree in Management from ITB (Institut Teknologi Bandung). I specialize in digital and performance marketing, leading end-to-end media planning, data-driven decision making, and cross-functional collaboration to drive growth for FMCG, fashion retail, and e-commerce brands. I thrive in challenging environments that foster growth and innovation, enjoy building creative briefs, conducting A/B tests, and optimizing campaigns to improve ROAS, CPA, and conversion metrics. I’m organized, detail-oriented, and committed to delivering measurable results while supporting teams to achieve shared goals.

Fathnaa Nafila Mawardi

Product Marketer, Growth Marketer, Marketing Strategist, +2

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I am a marketing professional with a Bachelor’s degree in Management from ITB (Institut Teknologi Bandung). I specialize in digital and performance marketing, leading end-to-end media planning, data-driven decision making, and cross-functional collaboration to drive growth for FMCG, fashion retail, and e-commerce brands. I thrive in challenging environments that foster growth and innovation, enjoy building creative briefs, conducting A/B tests, and optimizing campaigns to improve ROAS, CPA, and conversion metrics. I’m organized, detail-oriented, and committed to delivering measurable results while supporting teams to achieve shared goals.…I am a marketing professional with a Bachelor’s degree in Management from ITB (Institut Teknologi Bandung). I specialize in digital and performance marketing, leading end-to-end media planning, data-driven decision making, and cross-functional collaboration to drive growth for FMCG, fashion retail, and e-commerce brands. I thrive in challenging environments that foster growth and innovation, enjoy building creative briefs, conducting A/B tests, and optimizing campaigns to improve ROAS, CPA, and conversion metrics. I’m organized, detail-oriented, and committed to delivering measurable results while supporting teams to achieve shared goals.

Available to hire

I am a marketing professional with a Bachelor’s degree in Management from ITB (Institut Teknologi Bandung). I specialize in digital and performance marketing, leading end-to-end media planning, data-driven decision making, and cross-functional collaboration to drive growth for FMCG, fashion retail, and e-commerce brands.

I thrive in challenging environments that foster growth and innovation, enjoy building creative briefs, conducting A/B tests, and optimizing campaigns to improve ROAS, CPA, and conversion metrics. I’m organized, detail-oriented, and committed to delivering measurable results while supporting teams to achieve shared goals.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Performance Marketing Executive at PT. Mancing Daring

March 1, 2025 - November 8, 2025

Led daily Meta Ads and Meta CPA campaigns for prospecting and retargeting across FMCG, fashion retail, and services sectors; developed media plans; created and tested ad creatives; monitored ROAS, CPA, ATC and purchases; collaborated with cross-functional teams; delivered weekly and monthly performance reports; optimized campaigns within allocated budgets.

Performance Marketing Intern at PT. Mancing Daring

January 31, 2025 - January 31, 2025

Assisted with prospecting campaigns on Meta CPA, Meta Ads, and TikTok Ads for three brands in skincare and fashion retail: Zlota, Hasier, and Alzena; prepared performance reports and supported optimization efforts.

Brand Innovation Executive at Sociolla Indonesia

February 1, 2024 - February 1, 2024

Managed end-to-end product launches for Socolla beauty tools; coordinated across Finance, Regulatory, Creative, and Product teams and with external manufacturers; conducted corrid or checks; created packaging content and USPs; managed product registration with PKRT license from the Ministry of Health; developed packaging briefs and ad creative assets; contributed to internal newsletters.

E-Commerce Partnership Intern at Mulia Boga Raya - ProChiz

June 30, 2023 - June 30, 2023

Researched and identified potential brands for collaboration on TokoPedia; managed end-to-end partnerships including product shipments, barter agreements, and media posting for brand and partner; secured partnerships with 7 brands.

Business Development Intern - Seller Management Project at Shopee Indonesia

December 31, 2022 - December 31, 2022

Analyzed and resolved category issues; collaborated with Marketing to address category expansion and naming through competitor analysis; managed quality control for paid ads and the Global Trade category.

Founder at Binteji

May 31, 2019 - May 31, 2019

Launched and managed a clothing line; oversaw design, fabric selection, and vendor coordination; achieved 100% of sales targets through personal selling and event participation.

Operations/Administration Assistant at Auxilium Tanaga

May 1, 2022 - May 1, 2022

Validated administrative problems faced by high schools; developed data-driven solutions; achieved 80% of target market interview goals and earned the Best Mitigation Plan award from SBM ITB.