This project demonstrates a comprehensive Google Business Profile (GBP) optimization and Local SEO strategy designed to improve online visibility and attract more local customers.

The optimization process focuses on creating a complete, trustworthy, and engaging Google Business Profile while aligning it with Local SEO best practices.

Project Scope:

• Google Business Profile Audit
• Business Information Optimization
• Category & Service Optimization
• Product & Service Setup
• Business Description Enhancement
• Local SEO Strategy
• Google Maps Optimization
• Review & Reputation Strategy
• Local Content Recommendations
• Image SEO & Branding
• Website & GBP Integration

Key Objectives:

✔ Improve Google Maps visibility
✔ Increase customer trust
✔ Generate more website visits
✔ Increase phone calls and inquiries
✔ Strengthen local search performance
✔ Build a consistent online presence

This project follows ethical, data-driven Local SEO practices focused on long-term business growth rather than short-term ranking tactics.

I work as an SEO Expert at Blastcoat, where my main responsibility is to improve the company’s online visibility, search engine rankings and customer reach. My work focuses on implementing effective SEO strategies to promote Blastcoat’s restoration, refurbishment and powder coating services across the UK.

My daily tasks include keyword research and keyword tracking to identify high-value search terms that potential customers use. I also optimize category and service pages to ensure they are search-engine friendly and attract targeted traffic. I regularly create and publish Google Business Profile (GMB) posts to improve local SEO and increase customer engagement.

In addition, I build high-quality backlinks through UK-based citations, directory submissions and Web 2.0 article posts. I also promote the business through Pinterest marketing, social media posts, Quora engagement and social fortress strategies to strengthen the brand’s online presence.

Part of my role also involves writing SEO-optimized articles, press releases and promotional content that help drive organic traffic and generate more customer inquiries for Blastcoat.

Overall, my goal is to increase website visitors, improve search rankings and generate more business leads through strategic SEO and digital marketing techniques.

Led the SEO strategy for Intercom SIMs, a UK-based provider of GSM SIM cards for gates, door entry systems, lifts and alarms. Conducted keyword research, on-page optimisation, technical SEO improvements and content strategy to increase organic visibility, rankings and qualified traffic. Focused on high-intent search terms, local SEO and conversion optimisation to drive leads from installers, property managers and security professionals nationwide.