Nahom Asefa

Drafted and distributed public-facing communications and outreach materials tailored for diverse audiences; managed social media channels and content production; coordinated scheduling and logistics across multiple exhibitions and public programs; produced exhibition curatorial writings, published reviews, event programs, and impact documentation for internal and external audiences.

Supported development and scheduling of integrated campaign assets across digital platforms using Adobe Creative Suite; reorganized an outdated media contact database, improving record accuracy and structure; gained hands-on experience in media relations and stakeholder engagement.

Designed visual identity systems, brand guidelines, event graphics, and multi-channel campaign assets for cultural and non-profit clients; led projects from concept to execution across print, digital, and social platforms. Developed and executed integrated marketing campaigns across social media, email, and digital platforms, driving a 280% increase in page views (320K) and a 121% jump in website visits for cultural organizations. Produced motion graphics and animations for cultural events and client campaigns using Adobe After Effects; built brand consistency across client platforms; produced audience-tailored marketing materials and press packages using Adobe Creative Suite and Canva, while maintaining content calendars and Squarespace CMS.