Available to hire
I am Naiana Maia, a Senior Product Designer with 10+ years of experience driving digital transformation through user-centered design, research, and product strategy. I have led platform redesigns that enhanced engagement and reduced friction across diverse industries, from healthcare to civic tech. I have delivered projects in healthcare, civic tech and urban mobility, ensuring accessibility, seamless experiences, and strategic impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Senior product designer at OYA CARE
January 1, 2024 - August 1, 2025Led the complete redesign of the Oya Care platform, enhancing the digital healthcare experience for women while maintaining an exceptional Net Promoter Score (NPS) of ~90% throughout the product evolution. Improved user engagement and accessibility, built and maintained a scalable design system for visual consistency, and partnered with Product, Engineering, and Operations to align business and user goals.
Senior product designer at FREELANCE CONSULTANT
January 1, 2022 - August 1, 2025Delivered projects in healthcare, civic tech, and urban mobility, ensuring accessibility, seamless experiences, and strategic impact. Conducted in-depth research and prototyping for urban mobility solutions, developed design systems to streamline product scalability, and championed platform launches for environmental and public data monitoring. Designed chatbot experiences for remote patient monitoring that reduced nurse visits via WhatsApp engagement.
Senior product designer at FREELANCE CONSULTANT
January 1, 2024 - PresentCollaborated with companies to refine product experiences, research strategies, and drive digital transformation, focusing on user-friendly, scalable, data-driven solutions. Spearheaded product discovery and benchmark analysis for the customer service channel redesign at VOTORANTIM, reducing call volume and increasing satisfaction. Redesigned the Observatory digital magazine for Fundação Itaú with interactive visuals and improved accessibility.
Senior product designer at MEU CARRO NOVO (BV BANK)
January 1, 2020 - August 1, 2025Led the redesign of a used car resale platform to create a seamless and intuitive experience that enhanced trust and usability, resulting in a 35% increase in published listings and a 28% increase in paying dealers. Conducted qualitative and quantitative research for user and business alignment, prototyped user-centered solutions, optimized information architecture, and guided a team of junior designers with feedback and mentorship.
UX/UI designer junior at ROYALPIXEL, PARCERIA.COM AND AMAZONSAT
December 31, 2017 - August 1, 2025Conceived and launched over 15 interactive platforms and infographics for high-profile clients including Editora Abril, Estadao, and Banco Itau. Developed event platforms and a news portal as UI designer and Front-End Developer for Globo’s regional office. Involved in research and digital product prototyping during internship at Parceria.com.
UX/UI designer at FREELANCE CONSULTANT
January 1, 2019 - August 1, 2025Spearheaded design initiatives for startups, government, and enterprises, delivering research-backed digital products that bridged user expectations and business opportunities. Designed platforms such as Sampa+Rural linking urban residents with rural offerings, earning the Ibero-American Innovation Prize. Designed educational platforms and collaborated on projects from ideation to prototyping for consultancies serving clients like Toyota and B3.
Senior product designer at OYA CARE
January 1, 2024 - August 1, 2025Led the complete redesign of the Oya Care platform, enhancing the digital healthcare experience for women while maintaining an exceptional Net Promoter Score (NPS) of approximately 90% throughout the product evolution. Improved user engagement and accessibility, built and maintained a scalable design system ensuring visual consistency and efficiency, and partnered with Product, Engineering, and Operations to align business and user goals.
Senior product designer at FREELANCE CONSULTANT
January 1, 2022 - August 1, 2025Collaborated with companies to refine product experiences, research strategies, and drive digital transformation, focusing on user-friendly, scalable, and data-driven solutions that enhance business impact. Key projects include Quicko App for urban mobility, Colab App with design system development, Diarios do Clima platform launch, Querido Diario digital experience recognized at the Nobel Prize Summit, and Tellus Group chatbot design improving patient engagement and reducing nurse visits.
Senior product designer at FREELANCE CONSULTANT
January 1, 2024 - PresentSpearheaded product discovery and benchmark analysis for VOTORANTIM's customer service channel redesign, reducing call volume and improving satisfaction. Redesigned Fundação Itaú's digital magazine integrating interactive visuals and animations to improve engagement and accessibility.
Senior product designer at MEU CARRO NOVO (BV BANK)
January 1, 2020 - August 1, 2025Led redesign of a used car resale platform to enhance trust and usability, increasing published listings by 35% and paying dealers by 28%. Conducted qualitative and quantitative research to understand consumer behavior, prototyped user-centered solutions, collaborated with product managers and engineers to optimize purchasing flows, and mentored a team of junior designers, improving UI and design culture.
UX/UI designer junior at ROYALPIXEL, PARCERIA.COM AND AMAZONSAT
December 31, 2017 - August 1, 2025Conceived and launched interactive platforms and infographics for high-profile clients. Developed event platforms and news portals, performed UX/UI design, research, and prototyping, and contributed to digital products bridging user expectations and business opportunities.
UX/UI designer at FREELANCE CONSULTANT
January 1, 2019 - August 1, 2025Led design initiatives for startups, government, and large enterprises delivering research-backed digital products including urban-rural integration platform Sampa+Rural, educational platform Curriculo Digital Cidade de São Paulo, and collaboration with innovation consultancies and digital solution agencies serving major clients such as Toyota and Suzano.
Senior product designer at OYA CARE
December 31, 2024 - August 1, 2025Led the complete redesign of the Oya Care healthcare platform, enhancing the digital healthcare experience for women while maintaining an exceptional Net Promoter Score (NPS) of approximately 90%. Built and maintained a scalable design system ensuring visual consistency and efficiency. Partnered with Product, Engineering, and Operations teams to align business and user goals.
Senior product designer at FREELANCE CONSULTANT
December 31, 2022 - August 1, 2025Delivered projects in healthcare, civic tech, and urban mobility, ensuring accessibility and strategic impact. Worked on Quicko App, Colab App, Diarios do Clima, Querido Diario, and Tellus Group among others. Designed and validated chatbot experiences and digital platforms to improve usability and patient engagement. Collaborated on product discovery, research strategies, and digital transformation initiatives for companies like Votorantim and Fundação Itaú.
Senior product designer at FREELANCE CONSULTANT
January 1, 2024 - PresentContinued consulting engagements focusing on refining product experiences, research strategies, and driving digital transformation.
Senior product designer at MEU CARRO NOVO (BV BANK)
December 31, 2020 - August 1, 2025Led redesign for a used car resale platform improving trust and usability which resulted in increased listings and paying subscribers. Conducted qualitative and quantitative research to align with user needs and business goals. Prototyped user-centered solutions and collaborated with product managers and engineers, leading a team of junior designers and enhancing user interface and design culture.
UX/UI designer junior at ROYALPIXEL, PARCERIA.COM AND AMAZONSAT
December 31, 2017 - August 1, 2025Conceived and launched interactive platforms and infographics for high-profile clients. Developed event platforms and news portals as a UI designer and front-end developer. Undertook internships in UX/UI design involving research and prototyping.
UX/UI designer at FREELANCE CONSULTANT
December 31, 2019 - August 1, 2025Led design initiatives across startups, government, and large enterprises. Delivered research-backed digital products, bridging user expectations and business opportunities. Projects included Sampa+Rural, Curriculo Digital Cidade de São Paulo, and collaborations with consultancies and agencies serving major clients.
Senior Product Designer at OYA CARE
January 1, 2022 - December 31, 2024Led the complete redesign of the Oya Care platform, enhancing the digital healthcare experience for women while maintaining an NPS around 90% throughout the product evolution. Built and maintained a scalable design system to ensure visual consistency and efficiency. Partnered with Product, Engineering, and Operations to align business and user goals.
Senior Product Designer at Independent / Freelance Consultant
January 1, 2024 - PresentLed qualitative and quantitative research for a used car resale platform; prototyped and implemented user-centered solutions to improve engagement and conversion; collaborated with product managers and engineers; mentored a team of 3 junior designers to elevate UI/UX quality.
Senior Product Designer at Independent / Freelance Consultant
January 1, 2020 - December 31, 2022Led a strategic diagnosis of the client’s digital product ecosystem, facilitated stakeholder workshops, aligned cross-functional teams, and delivered a roadmap, process recommendations, and prototypes to guide scalable product development.
Senior Product Designer at Meu Carro Novo (BV Bank)
January 1, 2019 - December 31, 2020Contributed as a Senior Product Designer on BV Bank’s Meu Carro Novo project, focusing on enhancing digital experiences and user flows.
UX/UI Designer at Freelance Consultant
January 1, 2017 - December 31, 2019Spearheaded design initiatives for startups and government in civic tech and urban mobility; conducted research, prototyping, and design exploration.
UX/UI Designer (Junior) at RoyalPixel, Parceria.com and Amazonsat
January 1, 2013 - December 31, 2017Led design initiatives for startups, government and large enterprises; contributed to projects such as Sampa+Rural for São Paulo City Hall, Currículo Digital, and educational platforms.
Senior Designer at Royalpixel
January 1, 2014 - January 1, 2017Conceived and launched 15+ interactive platforms and infographics for high-profile clients, including Editora Abril, Estadao and Banco Itaú.
UI Designer / Front-End Developer at Amazonsat
January 1, 2014 - January 1, 2014Developed event platforms and a news portal for Globo’s regional office.
Intern / Junior UX_UI Designer at Parceria.com / Royalpixel / Amazonsat
January 1, 2013 - January 1, 2013Internship in UX/UI Design; contributed to research and digital product prototyping; collaborated on projects for government and large enterprises.
Education
Bachelor’s Degree at UFAM
January 1, 2013 - December 31, 2017Postgraduate Certificate at IED
January 1, 2013 - December 31, 2017Bachelor’s Degree at UFAM
January 1, 2013 - December 31, 2017Postgraduate Certificate at IED
January 11, 2030 - August 1, 2025Specialization at Echos
January 11, 2030 - August 1, 2025Bachelor’s degree at UFAM
January 1, 2013 - December 31, 2017Postgraduate certificate at IED
January 11, 2030 - August 1, 2025Specialization at Echos
January 11, 2030 - August 1, 2025Bachelor’s Degree in Graphic and Product Design at UFAM
January 11, 2030 - March 20, 2026Interaction Design at IED
January 11, 2030 - March 20, 2026Leadership at Echos
January 11, 2030 - March 20, 2026Graphic and Product Design at UFAM
January 11, 2030 - April 6, 2026Interaction Design at IED
January 11, 2030 - April 6, 2026Leadership at Echos
January 11, 2030 - April 6, 2026Qualifications
Design Leadership
January 11, 2030 - August 1, 2025Design Leadership
January 11, 2030 - August 1, 2025Industry Experience
Healthcare, Government, Non-Profit Organization, Transportation & Logistics, Media & Entertainment, Professional Services, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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