Available to hire
Hi, I’m Naing Oo, a results-driven UI/UX designer with 17+ years of international experience across IT, automotive, and consumer sectors. I specialize in creating intuitive, cross-platform interfaces that boost engagement and conversions, with a strong focus on user-centric, data-driven design and Agile collaboration. I excel at partnering with developers, UX researchers, and business stakeholders to align design outcomes with KPIs, maintain brand consistency, and mentor teammates to deliver high-quality work. I thrive on solving complex problems with elegant, scalable design solutions that improve digital experiences end-to-end.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Interactive/Web Marketing Professional (Digital User Experience) at Hewlett-Packard Singapore
August 8, 2016 - April 25, 2024Optimized the user experience for Hewlett-Packard’s official online stores across Asia Pacific including Australia, Singapore, Malaysia, Indonesia, Hong Kong, Thailand, and India. Led initiatives to refine and enhance the usability of online platforms, resulting in a seamless and intuitive shopping experience. Developed and implemented design content for promotional campaigns and new product launches, contributing to a 5-10% increase in campaign acquisitions within 12 months. Collaborated closely with multidisciplinary teams including stakeholders, developers, product owners, business analysts, UX researchers, and visual designers. Provided mentorship and training to new design team members, enhancing team cohesion and proficiency. Used user feedback and data analytics to continuously refine product designs, improving overall user experience and customer satisfaction.
Interactive/Web Marketing Professional (Digital User Experience) at HP PPS Asia Pacific Pte. Ltd.
August 1, 2016 - April 1, 2024Assisted UI/UX optimization across 7 APAC markets (Australia, SG, MY, ID, HK, TH, IN), improving online store usability and increasing customer engagement by 12%. Designed and implemented digital campaigns and product launch assets that boosted acquisition by 5–10% annually. Collaborated cross-functionally with developers, UX researchers, and business owners to align design with KPIs. Mentored junior designers to uphold brand consistency and accelerate design turnaround.
Web & UI Designer at Taira Promote SG Pte Ltd Singapore
February 18, 2013 - June 28, 2016Conceptualized, designed, and implemented user interfaces for web-based applications tailored for the automotive and automobile industry. Played a key role in the creation of the digital application for Toyota’s automobile systems, significantly improving user engagement and usability. Managed the full cycle of website and application design, from conceptualization to execution, ensuring all digital products met the highest standards of functionality and aesthetic appeal. Collaborated closely with developers and project managers to balance user needs with technical constraints.
Web & UI Designer at Tiara Promote SG Pte Ltd
February 1, 2013 - June 1, 2016Conceived, designed, and implemented user interfaces for web-based applications specifically tailored for the automotive industry. Played a key role in the creation of the digital application for Toyota’s automobile systems, significantly improved user engagement and usability. Managed full-cycle website design and developed web-based applications to balance usability and system constraints.
Front End Developer at Global Business Observer Pte Ltd Singapore
December 5, 2011 - August 17, 2012Led the design and development of web applications focusing on user-friendly interfaces to enhance digital experience. Successfully created an online video portal curated by LinkedIn professionals, increasing user engagement and content accessibility. Applied innovative design solutions to meet user needs and project requirements, ensuring all web applications were visually appealing and highly functional.
Front End Developer at Global Business Observer Pte Ltd
December 1, 2011 - August 1, 2012Developed front-end for web-based application with focus on usability and accessibility. Created an online video portal that increased user engagement and content discoverability.
Creative Designer at Elipva Ltd, Singapore
March 16, 2009 - November 30, 2011Provide design and development of user interfaces for government-based projects using Microsoft SharePoint, ensuring compliance with stringent standards and usability requirements. Produced high-quality makeover screenshots and UI/UX designs for tender applications, contributing to successful bids and project acquisitions.
Chief Web Designer (China) / Web Designer (UK) at Backbone IT Group, China, Nanjing & UK, Lancaster
December 31, 2008 - August 11, 2025Directed the design department of a top SEO company in China, overseeing the creation of high-impact web designs that adhered to W3C standards. Trained and motivated the design team to elevate overall design quality. Delivered tailored web design and development services to various clients in the UK, ensuring their satisfaction and contributing to increased client retention and project success.
Chief Web Designer at Backbone IT Group, Nanjing, China
April 1, 2007 - December 1, 2008Managed and led the design department of one of the top SEO companies, overseeing the creation of high-impact web designs that adhered to W3C standards. Trained and motivated the design team to elevate overall design quality.
Web Designer at Backbone IT Group, Lancaster, UK
May 8, 2006 - March 23, 2007Delivered tailored web design and development services to various clients in the UK, ensuring their satisfaction and contributing to increased client retention and project success.
Education
Bachelor of E-commerce & Multimedia (Hons) at University of Huddersfield, UK
August 4, 2003 - June 1, 2005International Diploma in E-Commerce (IDEC) at NCC Education, UK
January 15, 2001 - March 1, 2003Bachelor of E-commerce & Multimedia (Hons) at University of Huddersfield, UK
January 11, 2030 - June 1, 2005International Diploma in E-Commerce (IDEC) at NCC Education, UK
January 11, 2030 - March 1, 2003Qualifications
Certified HTML Developer - w3schools
September 1, 2011 - September 30, 2011Figma UI/UX Design Advanced - Udemy
October 1, 2024 - October 24, 2024Google UX Design Professional - Coursera (still in progress)
August 5, 2024 - August 11, 2025Certified HTML Developer
September 1, 2011 - May 4, 2026Figma UI/UX Design Advanced
October 1, 2024 - May 4, 2026Google UX Design Professional
September 1, 2025 - May 4, 2026Industry Experience
Computers & Electronics, Consumer Goods, Government, Professional Services, Software & Internet, Manufacturing, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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