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Freelance social media and content specialist with 6+ years of experience growing Instagram accounts for small businesses and creator-led brands. Through my agency, Lumiar, I deliver end-to-end support: auditing accounts, defining growth strategy, building content calendars, and scheduling reels, stories, and posts. I’m hands-on with content curation and visual storytelling, and I translate Instagram analytics into actionable recommendations for what to post and why. I’ve grown a pet-niche audience from 160K to 220K followers and increased engagement from 5% to 11% on another brand channel, while also securing 10+ brand partnerships.…Freelance social media and content specialist with 6+ years of experience growing Instagram accounts for small businesses and creator-led brands. Through my agency, Lumiar, I deliver end-to-end support: auditing accounts, defining growth strategy, building content calendars, and scheduling reels, stories, and posts. I’m hands-on with content curation and visual storytelling, and I translate Instagram analytics into actionable recommendations for what to post and why. I’ve grown a pet-niche audience from 160K to 220K followers and increased engagement from 5% to 11% on another brand channel, while also securing 10+ brand partnerships.

Naira Zitei

Content Producer, Content Creator, Copywriter, +4

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Freelance social media and content specialist with 6+ years of experience growing Instagram accounts for small businesses and creator-led brands. Through my agency, Lumiar, I deliver end-to-end support: auditing accounts, defining growth strategy, building content calendars, and scheduling reels, stories, and posts. I’m hands-on with content curation and visual storytelling, and I translate Instagram analytics into actionable recommendations for what to post and why. I’ve grown a pet-niche audience from 160K to 220K followers and increased engagement from 5% to 11% on another brand channel, while also securing 10+ brand partnerships.…Freelance social media and content specialist with 6+ years of experience growing Instagram accounts for small businesses and creator-led brands. Through my agency, Lumiar, I deliver end-to-end support: auditing accounts, defining growth strategy, building content calendars, and scheduling reels, stories, and posts. I’m hands-on with content curation and visual storytelling, and I translate Instagram analytics into actionable recommendations for what to post and why. I’ve grown a pet-niche audience from 160K to 220K followers and increased engagement from 5% to 11% on another brand channel, while also securing 10+ brand partnerships.

Available to hire

Freelance social media and content specialist with 6+ years of experience growing Instagram accounts for small businesses and creator-led brands. Through my agency, Lumiar, I deliver end-to-end support: auditing accounts, defining growth strategy, building content calendars, and scheduling reels, stories, and posts.

I’m hands-on with content curation and visual storytelling, and I translate Instagram analytics into actionable recommendations for what to post and why. I’ve grown a pet-niche audience from 160K to 220K followers and increased engagement from 5% to 11% on another brand channel, while also securing 10+ brand partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Portuguese

Fluent

Spanish; Castilian

Beginner

Work Experience

Influencer Marketing Specialist at Lumiar Agency (self-founded)

August 1, 2025 - Present

Manage and grow Instagram accounts for two creator-led brands, including a pet-niche account, taking the combined audience from 160K to 220K followers (+37%) in under a year. Advise clients on visual storytelling, content curation, posting cadence, and hashtag strategy, translating analytics into actionable recommendations. Deliver campaigns end-to-end: scope and rate agreement, content calendar, scheduling, community interaction, and regular reporting on growth, engagement, and effectiveness. Identify collaboration and community engagement opportunities, prospecting and closing 10+ brand partnerships (~R$50K in revenue) driven by account growth.

Mid-level Content Producer at Invitro (for Auren Energia – Grupo Votorantim)

September 1, 2024 - March 1, 2026

Produced ~100 pieces of content per month across internal channels including newsletter, intranet, internal Instagram, and WhatsApp while maintaining brand voice and alignment. Doubled internal Instagram engagement from 5% to 11% using a humanized content strategy and a structured monthly editorial calendar with audience-specific planning. Reduced rework by up to 5x through a demand management system that eliminated lost or duplicated briefs. Implemented Brevo for email dispatch, adding open-rate/click-rate tracking and audience segmentation between corporate and operational groups; improved newsletter open rate from 60% to 75% via segmentation and subject-line testing. Presented monthly KPI performance reports covering engagement, open rates, and click-through rates. Tools included SharePoint, Teams, Brevo, PowerPoint, Excel, Adobe Illustrator, and internal Instagram.

Reporter at DC News

April 1, 2024 - September 1, 2024

Produced data-driven journalism focused on economics and retail, transforming official datasets into accessible content under tight deadlines.

Content Assistant at CNN Brasil

May 1, 2023 - November 1, 2023

Worked overnight shift (10 PM–5 AM), processing an average of 30 news stories per week under tight deadlines while cross-checking multiple live sources for accuracy. Monitored multiple simultaneous national and international news sources to keep channels updated in a breaking-news environment. Edited and reviewed texts for digital publication, improving coherence, clarity, and consistency across coverage.