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Freelance marketing and communications professional running my own agency, Lumiar, where I manage two Brazilian creator accounts end to end—handling strategy, outreach, deal negotiation, delivery tracking, and reporting. I plan and execute campaigns across social media, email, and blog, growing combined audience from 160K to 220K followers in under a year. Previously, at Auren Energia (Grupo Votorantim), I led Brevo email marketing with segmentation and performance tracking, increasing newsletter open rates from 60% to 75%. I also built travel and lifestyle PR experience writing and pitching stories for global luxury hotel and travel brands, with a focus on clear narratives and measurable outcomes.…Freelance marketing and communications professional running my own agency, Lumiar, where I manage two Brazilian creator accounts end to end—handling strategy, outreach, deal negotiation, delivery tracking, and reporting. I plan and execute campaigns across social media, email, and blog, growing combined audience from 160K to 220K followers in under a year. Previously, at Auren Energia (Grupo Votorantim), I led Brevo email marketing with segmentation and performance tracking, increasing newsletter open rates from 60% to 75%. I also built travel and lifestyle PR experience writing and pitching stories for global luxury hotel and travel brands, with a focus on clear narratives and measurable outcomes.

Naira Zitei

Content Producer, Content Creator, Copywriter, +5

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Freelance marketing and communications professional running my own agency, Lumiar, where I manage two Brazilian creator accounts end to end—handling strategy, outreach, deal negotiation, delivery tracking, and reporting. I plan and execute campaigns across social media, email, and blog, growing combined audience from 160K to 220K followers in under a year. Previously, at Auren Energia (Grupo Votorantim), I led Brevo email marketing with segmentation and performance tracking, increasing newsletter open rates from 60% to 75%. I also built travel and lifestyle PR experience writing and pitching stories for global luxury hotel and travel brands, with a focus on clear narratives and measurable outcomes.…Freelance marketing and communications professional running my own agency, Lumiar, where I manage two Brazilian creator accounts end to end—handling strategy, outreach, deal negotiation, delivery tracking, and reporting. I plan and execute campaigns across social media, email, and blog, growing combined audience from 160K to 220K followers in under a year. Previously, at Auren Energia (Grupo Votorantim), I led Brevo email marketing with segmentation and performance tracking, increasing newsletter open rates from 60% to 75%. I also built travel and lifestyle PR experience writing and pitching stories for global luxury hotel and travel brands, with a focus on clear narratives and measurable outcomes.

Available to hire

Freelance marketing and communications professional running my own agency, Lumiar, where I manage two Brazilian creator accounts end to end—handling strategy, outreach, deal negotiation, delivery tracking, and reporting. I plan and execute campaigns across social media, email, and blog, growing combined audience from 160K to 220K followers in under a year.

Previously, at Auren Energia (Grupo Votorantim), I led Brevo email marketing with segmentation and performance tracking, increasing newsletter open rates from 60% to 75%. I also built travel and lifestyle PR experience writing and pitching stories for global luxury hotel and travel brands, with a focus on clear narratives and measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Portuguese

Fluent

Spanish; Castilian

Beginner

French

Beginner

Work Experience

Influencer Marketing Specialist at Lumiar Agency (self-founded)

August 1, 2025 - Present

Manage and grow Instagram accounts for two creator-led brands, including a pet-niche account, taking the combined audience from 160K to 220K followers (+37%) in under a year. Advise clients on visual storytelling, content curation, posting cadence, and hashtag strategy, translating analytics into actionable recommendations. Deliver campaigns end-to-end: scope and rate agreement, content calendar, scheduling, community interaction, and regular reporting on growth, engagement, and effectiveness. Identify collaboration and community engagement opportunities, prospecting and closing 10+ brand partnerships (~R$50K in revenue) driven by account growth.

Mid-level Content Producer at Invitro (for Auren Energia – Grupo Votorantim)

September 1, 2024 - March 1, 2026

Produced ~100 pieces of content per month across internal channels including newsletter, intranet, internal Instagram, and WhatsApp while maintaining brand voice and alignment. Doubled internal Instagram engagement from 5% to 11% using a humanized content strategy and a structured monthly editorial calendar with audience-specific planning. Reduced rework by up to 5x through a demand management system that eliminated lost or duplicated briefs. Implemented Brevo for email dispatch, adding open-rate/click-rate tracking and audience segmentation between corporate and operational groups; improved newsletter open rate from 60% to 75% via segmentation and subject-line testing. Presented monthly KPI performance reports covering engagement, open rates, and click-through rates. Tools included SharePoint, Teams, Brevo, PowerPoint, Excel, Adobe Illustrator, and internal Instagram.

Reporter at DC News

April 1, 2024 - September 1, 2024

Produced data-driven journalism focused on economics and retail, transforming official datasets into accessible content under tight deadlines.

Content Assistant at CNN Brasil

May 1, 2023 - November 1, 2023

Worked overnight shift (10 PM–5 AM), processing an average of 30 news stories per week under tight deadlines while cross-checking multiple live sources for accuracy. Monitored multiple simultaneous national and international news sources to keep channels updated in a breaking-news environment. Edited and reviewed texts for digital publication, improving coherence, clarity, and consistency across coverage.

Public Relations at TL Portfolio (global luxury hotel representation)

February 1, 2023 - May 1, 2023

Wrote institutional press releases in Portuguese and English for global luxury hotel and travel brands represented by the agency. Pitched stories to journalists and handled day-to-day media relations with travel, lifestyle, and business outlets. Produced media monitoring reports and strategic analyses measuring coverage and shaping subsequent rounds of press outreach.