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I am an experienced marketing professional with nearly 3 years of hands-on experience in influencer marketing, content creation, and digital PR. I specialize in building impactful brand campaigns and have a proven track record of designing and executing influencer marketing campaigns that increase brand visibility and audience engagement. I excel at establishing strong influencer partnerships and driving millions of impressions through strategic collaborations. My expertise extends to visual storytelling and content creation, leveraging graphic design, video production, and cultural insights to elevate brand positioning. I am proficient in a range of digital tools and analytics software, which I use to optimize campaign performance and ensure continual improvements. I enjoy working collaboratively and thrive in dynamic environments where creativity and strategic thinking are paramount.…I am an experienced marketing professional with nearly 3 years of hands-on experience in influencer marketing, content creation, and digital PR. I specialize in building impactful brand campaigns and have a proven track record of designing and executing influencer marketing campaigns that increase brand visibility and audience engagement. I excel at establishing strong influencer partnerships and driving millions of impressions through strategic collaborations. My expertise extends to visual storytelling and content creation, leveraging graphic design, video production, and cultural insights to elevate brand positioning. I am proficient in a range of digital tools and analytics software, which I use to optimize campaign performance and ensure continual improvements. I enjoy working collaboratively and thrive in dynamic environments where creativity and strategic thinking are paramount.

Parvathi Nair

Social Media Manager, Content Creator, Content Strategist, +2

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I am an experienced marketing professional with nearly 3 years of hands-on experience in influencer marketing, content creation, and digital PR. I specialize in building impactful brand campaigns and have a proven track record of designing and executing influencer marketing campaigns that increase brand visibility and audience engagement. I excel at establishing strong influencer partnerships and driving millions of impressions through strategic collaborations. My expertise extends to visual storytelling and content creation, leveraging graphic design, video production, and cultural insights to elevate brand positioning. I am proficient in a range of digital tools and analytics software, which I use to optimize campaign performance and ensure continual improvements. I enjoy working collaboratively and thrive in dynamic environments where creativity and strategic thinking are paramount.…I am an experienced marketing professional with nearly 3 years of hands-on experience in influencer marketing, content creation, and digital PR. I specialize in building impactful brand campaigns and have a proven track record of designing and executing influencer marketing campaigns that increase brand visibility and audience engagement. I excel at establishing strong influencer partnerships and driving millions of impressions through strategic collaborations. My expertise extends to visual storytelling and content creation, leveraging graphic design, video production, and cultural insights to elevate brand positioning. I am proficient in a range of digital tools and analytics software, which I use to optimize campaign performance and ensure continual improvements. I enjoy working collaboratively and thrive in dynamic environments where creativity and strategic thinking are paramount.

Available to hire

I am an experienced marketing professional with nearly 3 years of hands-on experience in influencer marketing, content creation, and digital PR. I specialize in building impactful brand campaigns and have a proven track record of designing and executing influencer marketing campaigns that increase brand visibility and audience engagement. I excel at establishing strong influencer partnerships and driving millions of impressions through strategic collaborations.

My expertise extends to visual storytelling and content creation, leveraging graphic design, video production, and cultural insights to elevate brand positioning. I am proficient in a range of digital tools and analytics software, which I use to optimize campaign performance and ensure continual improvements. I enjoy working collaboratively and thrive in dynamic environments where creativity and strategic thinking are paramount.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Influencer Marketing Associate at Social Jam

May 31, 2023 - August 14, 2025

Led influencer marketing campaigns for major brands including Air India, Mahindra, and Ponds, boosting brand visibility by 20%. Managed over 50 influencer collaborations, negotiated contracts, and aligned objectives to achieve over 2 million impressions through targeted audience strategies. Delivered detailed campaign reports that provided actionable insights, enhancing strategic decision making and campaign outcomes.

Content Writer & Digital Media Intern at Sociomix

June 30, 2022 - August 14, 2025

Created and optimized engaging digital content resulting in a 20% increase in website traffic and improved SEO rankings.

Content Writer & Social Media Coordinator at Delhi Technological University

February 28, 2022 - August 14, 2025

Led social media campaigns for university events, increasing digital engagement and student participation by 20%. Developed and curated content for multiple social platforms, enhancing the university's digital presence and strengthening audience engagement through cohesive messaging and branding.

Social Media Intern at YSocial

May 31, 2019 - August 14, 2025

Managed content creation and influencer partnerships that drove a 20% increase in engagement and 35% growth in brand reach.

Social Media Manager & Content Strategist at FitLook Magazine

November 30, 2018 - August 14, 2025

Executed comprehensive social media strategies that increased audience reach and engagement by 30%. Oversaw content creation and digital PR efforts to amplify brand presence and improve brand recognition online. Collaborated cross-functionally to maintain consistent messaging and align creative direction with brand identity.