I'm Naiara Solana, a digital marketing and e-commerce specialist with a focus on marketplace strategy, communications, and brand growth. I’m known for my commitment, proactivity, and strong team collaboration. I enjoy turning data into actionable plans, leading cross-functional teams, and delivering measurable results in fast-paced environments.

Naiara Solana

I'm Naiara Solana, a digital marketing and e-commerce specialist with a focus on marketplace strategy, communications, and brand growth. I’m known for my commitment, proactivity, and strong team collaboration. I enjoy turning data into actionable plans, leading cross-functional teams, and delivering measurable results in fast-paced environments.

Available to hire

I’m Naiara Solana, a digital marketing and e-commerce specialist with a focus on marketplace strategy, communications, and brand growth.

I’m known for my commitment, proactivity, and strong team collaboration. I enjoy turning data into actionable plans, leading cross-functional teams, and delivering measurable results in fast-paced environments.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Store Manager at Apodemia
January 1, 2022 - January 1, 2024
Managed store operations, advised customers, developed loyalty schemes, KPI management, incident resolution, staff training, product inventory, and team management.
Marketplace Specialist at Aristocrazy
January 1, 2024 - January 1, 2025
Wrote news articles for client advertising campaigns; covered press conferences and presentations; conducted interviews; monitored the impact of published news stories.
Marketplace Manager at Create
January 1, 2025 - Present
Created and implemented strategic plans to drive marketplace adoption and revenue growth. Created annual marketing and product strategies for each marketplace. Analyzed marketplace data to identify trends and opportunities for growth, as well as improvements in traffic and conversion rates. Managed partnerships with key marketplaces to enhance product visibility and sales performance. Led and managed a team, fostering collaboration and ensuring alignment with business objectives to drive successful execution of marketplace initiatives.
Redactor at Europa Press
January 1, 2020 - January 1, 2022
Wrote articles covering press conferences and presentations; conducted interviews; monitored the impact of published news stories.
Store Manager at Apodemía
January 1, 2022 - December 31, 2024
Customer advice and loyalty schemes; shop display; KPI management; incident resolution; staff training; product inventory; team management.
Redactor at Europe Press
January 1, 2020 - December 31, 2022
Writings: Writing news articles for client advertising campaigns; covering press conferences and presentations; conducting interviews; monitoring the impact of published news stories.

Education

Master’s Degree in Fashion Design and Creative Direction at IADE - Escuela de Diseño
January 1, 2021 - January 1, 2022
Bachelor’s Degree in Journalism at Universidad Complutense de Madrid
January 1, 2016 - January 1, 2020
Digital Marketing Certificate at Google Activate & The Open University
January 1, 2020 - January 1, 2020
Master’s Degree in Fashion Design and Creative Direction at IADE Escola Superior de Design
January 1, 2021 - December 31, 2022
Bachelor’s Degree in Journalism at Universidad Complutense de Madrid
January 1, 2016 - December 31, 2020
Digital Marketing: Google Activate & The Open University at The Open University (via Google Activate)
January 1, 2020 - December 31, 2020

Qualifications

Jewellery design and craftsman ship
January 11, 2030 - May 6, 2026
Digital Marketing Certificate
January 1, 2020 - May 6, 2026
Jewellery design and craftsman
January 11, 2030 - May 7, 2026
Community Manager
January 11, 2030 - May 7, 2026
Digital Marketing: Google Activate & The Open University
January 1, 2020 - December 31, 2020
Jewellery design and craftsman
January 11, 2030 - May 7, 2026
Community Manager
January 11, 2030 - May 7, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education