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Hi, I’m Naiwedya Singh. I’m a Marketing Analyst and Product Strategy professional based in Chicago, with over 2 years of digital marketing and performance analytics experience. I value a diverse blend of cultures and education, and I’m passionate about turning data into actionable solutions that drive business growth. I specialize in turning data into strategy, using tools like Looker Studio, Google Analytics 4, SQL, Python, Tableau, and SEO to boost visibility, engagement, and conversions. I enjoy collaborating with cross-functional teams to design customer-centric experiences and measurable marketing frameworks that accelerate enrollment and ROI.…Hi, I’m Naiwedya Singh. I’m a Marketing Analyst and Product Strategy professional based in Chicago, with over 2 years of digital marketing and performance analytics experience. I value a diverse blend of cultures and education, and I’m passionate about turning data into actionable solutions that drive business growth. I specialize in turning data into strategy, using tools like Looker Studio, Google Analytics 4, SQL, Python, Tableau, and SEO to boost visibility, engagement, and conversions. I enjoy collaborating with cross-functional teams to design customer-centric experiences and measurable marketing frameworks that accelerate enrollment and ROI.

Naiwedya Singh

Marketing Analyst, Marketing Strategist, Product Marketer, +2

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Hi, I’m Naiwedya Singh. I’m a Marketing Analyst and Product Strategy professional based in Chicago, with over 2 years of digital marketing and performance analytics experience. I value a diverse blend of cultures and education, and I’m passionate about turning data into actionable solutions that drive business growth. I specialize in turning data into strategy, using tools like Looker Studio, Google Analytics 4, SQL, Python, Tableau, and SEO to boost visibility, engagement, and conversions. I enjoy collaborating with cross-functional teams to design customer-centric experiences and measurable marketing frameworks that accelerate enrollment and ROI.…Hi, I’m Naiwedya Singh. I’m a Marketing Analyst and Product Strategy professional based in Chicago, with over 2 years of digital marketing and performance analytics experience. I value a diverse blend of cultures and education, and I’m passionate about turning data into actionable solutions that drive business growth. I specialize in turning data into strategy, using tools like Looker Studio, Google Analytics 4, SQL, Python, Tableau, and SEO to boost visibility, engagement, and conversions. I enjoy collaborating with cross-functional teams to design customer-centric experiences and measurable marketing frameworks that accelerate enrollment and ROI.

Available to hire

Hi, I’m Naiwedya Singh. I’m a Marketing Analyst and Product Strategy professional based in Chicago, with over 2 years of digital marketing and performance analytics experience. I value a diverse blend of cultures and education, and I’m passionate about turning data into actionable solutions that drive business growth.

I specialize in turning data into strategy, using tools like Looker Studio, Google Analytics 4, SQL, Python, Tableau, and SEO to boost visibility, engagement, and conversions. I enjoy collaborating with cross-functional teams to design customer-centric experiences and measurable marketing frameworks that accelerate enrollment and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Engineering Education Marketing Analyst at Purdue University

March 1, 2025 - December 1, 2025

Analyzed internal data using Google Search Console and Looker Studio to identify content opportunities and anticipate risks, scaling program visibility by 60%. Developed frameworks to measure marketing success and customer segmentation, boosting engagement by 35% and accelerating enrollment by 25%. Applied A/B testing and conversion funnel tracking to improve user experience and navigation flows, increasing session duration by 54% and reducing bounce rate by 18%. Applied SEO analytics using Moz and SEMrush to optimize website ranking, website and attribute value, increasing organic reach by 42%.

Market Research Specialist Intern at American Enterprise Institute

May 1, 2025 - August 1, 2025

Built and deployed HubSpot campaigns and workflows, driving new engagement and increasing lead quality by 20%. Used SQL queries to analyze customer behavior insights and subscriber loyalty indicators, optimizing email smart list targeting and lifting campaign efficiency by 15%. Developed Marketo dashboards to measure campaign success and track attribution, raising CTR by 11%. Analyzed podcast listener behavior and engagement trends, leveraging AI/Automation tools to translate raw data into actionable insights, improving podcast performance by 29%.

Digital Marketing Key Account Manager at Arte Media Tech. (Marketing Agency)

October 1, 2022 - February 1, 2024

Analyzed external market data using Google Analytics 4 to develop solutions for Panasonic and Toshiba for marketing challenges, increasing conversions by 25% and ROI by 18%. Advised clients on marketing analytics including attribution and audience targeting frameworks earning trust through data-informed recommendations, increasing brand recall by 20%. Built automated Tableau KPIs reports to identify growth opportunities, reducing turnaround time by 40%. Collaborated with cross-functional teams on simultaneous projects to analyze campaign data and implement cost-saving strategies, meeting deadlines and lowering acquisition costs by 15%. Executed trend forecasting and competitive analysis across 6 product categories, enabling portfolio optimization and category management decisions that boosted adoption rates by 12%.