Naiwedya Singh

Built and deployed HubSpot campaigns and workflows, driving new engagement and increasing lead quality by 20%. Used SQL queries to analyze customer behavior insights and subscriber loyalty indicators, optimizing email smart list targeting and lifting campaign efficiency by 15%. Developed Marketo dashboards to measure campaign success and track attribution, raising CTR by 11%. Analyzed podcast listener behavior and engagement trends, leveraging AI/Automation tools to translate raw data into actionable insights, improving podcast performance by 29%.

Analyzed internal data using Google Search Console and Looker Studio to identify content opportunities and anticipate risks, scaling program visibility by 60%. Developed frameworks to measure marketing success and customer segmentation, boosting engagement by 35% and accelerating enrollment by 25%. Applied A/B testing and conversion funnel tracking to improve user experience and navigation flows, increasing session duration by 54% and reducing bounce rate by 18%. Applied SEO analytics using Moz and SEMrush to optimize website ranking, website and attribute value, increasing organic reach by 42%.

Analyzed external market data using Google Analytics 4 to develop solutions for Panasonic and Toshiba for marketing challenges, increasing conversions by 25% and ROI by 18%. Advised clients on marketing analytics including attribution and audience targeting frameworks earning trust through data-informed recommendations, increasing brand recall by 20%. Built automated Tableau KPIs reports to identify growth opportunities, reducing turnaround time by 40%. Collaborated with cross-functional teams on simultaneous projects to analyze campaign data and implement cost-saving strategies, meeting deadlines and lowering acquisition costs by 15%. Executed trend forecasting and competitive analysis across 6 product categories, enabling portfolio optimization and category management decisions that boosted adoption rates by 12%.