I am a strategic and user-focused UX/UI designer with over 10 years of experience delivering human-centered digital solutions for both B2B and B2C clients. As the founder of UX flip, I provide fully remote UX/UI design services across the USA, managing projects at any stage—from initial research and ideation to prototyping, high-fidelity UI design, usability testing, and development handoff. I excel at bridging user needs with business goals, ensuring ADA accessibility and inclusive design principles are integrated in all my projects. I collaborate closely with cross-functional teams and use AI-assisted and automated workflows to accelerate prototyping, maintain design consistency, and optimize efficiency, all while leading workshops and design sprints to align stakeholder vision and gather requirements.

Najwa N. Zewdu

I am a strategic and user-focused UX/UI designer with over 10 years of experience delivering human-centered digital solutions for both B2B and B2C clients. As the founder of UX flip, I provide fully remote UX/UI design services across the USA, managing projects at any stage—from initial research and ideation to prototyping, high-fidelity UI design, usability testing, and development handoff. I excel at bridging user needs with business goals, ensuring ADA accessibility and inclusive design principles are integrated in all my projects. I collaborate closely with cross-functional teams and use AI-assisted and automated workflows to accelerate prototyping, maintain design consistency, and optimize efficiency, all while leading workshops and design sprints to align stakeholder vision and gather requirements.

Available to hire

I am a strategic and user-focused UX/UI designer with over 10 years of experience delivering human-centered digital solutions for both B2B and B2C clients. As the founder of UX flip, I provide fully remote UX/UI design services across the USA, managing projects at any stage—from initial research and ideation to prototyping, high-fidelity UI design, usability testing, and development handoff.

I excel at bridging user needs with business goals, ensuring ADA accessibility and inclusive design principles are integrated in all my projects. I collaborate closely with cross-functional teams and use AI-assisted and automated workflows to accelerate prototyping, maintain design consistency, and optimize efficiency, all while leading workshops and design sprints to align stakeholder vision and gather requirements.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Work Experience

Founder & Lead UX/UI Designer at UX flip
January 1, 2020 - Present
Lead UX/UI projects remotely across multiple industries including tech, finance, healthcare, manufacturing, and e-commerce. Responsible for all project stages, including initiating projects, analyzing existing products, identifying gaps, and designing end-to-end solutions tailored to user and business needs. Conduct comprehensive user research, usability testing, and feedback sessions to inform design decisions. Design responsive interfaces for mobile and desktop platforms with a strong focus on ADA accessibility and inclusive design principles. Collaborate closely with developers to ensure seamless implementation, maintaining design systems and guaranteeing quality handoff. Facilitate workshops, design sprints, and stakeholder sessions to align vision and build trust. Implement AI-assisted and automated workflows to accelerate prototyping, maintain design consistency, and optimize efficiency. Notable projects included improving onboarding efficiency by 35% for an enterprise SaaS platf

Education

Bachelor of Arts in Graphic Design & Digital Media at Universiti Teknologi MARA (UiTM), Malaysia
January 11, 2030 - January 1, 2010

Qualifications

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Industry Experience

Financial Services, Healthcare, Manufacturing, Retail, Software & Internet