Hi, I'm Naiara Martínez-Calleja, a Barcelona-based graphic designer specializing in branding and packaging. I create visual identities and UX/UI-driven digital experiences for brands and products. I design with a mix of aesthetics and practicality, collaborating with brands to turn ideas into cohesive visual systems.

Naiara Martínez-Calleja

Hi, I'm Naiara Martínez-Calleja, a Barcelona-based graphic designer specializing in branding and packaging. I create visual identities and UX/UI-driven digital experiences for brands and products. I design with a mix of aesthetics and practicality, collaborating with brands to turn ideas into cohesive visual systems.

Available to hire

Hi, I’m Naiara Martínez-Calleja, a Barcelona-based graphic designer specializing in branding and packaging. I create visual identities and UX/UI-driven digital experiences for brands and products.

I design with a mix of aesthetics and practicality, collaborating with brands to turn ideas into cohesive visual systems.

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Language

English
Fluent
Catalan; Valencian
Fluent
Spanish; Castilian
Fluent

Work Experience

Graphic Designer at Freelance
January 1, 2025 - Present
Development of complete visual identities for brands and emerging projects, including logo, graphic system and digital applications.
Graphic Designer at Dermopharm
September 9, 2024 - September 1, 2025
* Creation of visual identities for product lines. * Design of brochures, flyers and information materials. * Development of visual materials for product campaigns. * Video editing and photo retouching. * Adaptation of graphic identity to multiple supports (packaging, networks, print and web

Education

Artistic High School at Jesús-María Sant Andreu
January 1, 2018 - January 1, 2020
Bachelor of Arts in Graphic Design at BAU Arts and Design University
January 1, 2020 - January 1, 2024
Crash course UX/UI at Grupo Aspasia
January 1, 2025 - April 29, 2026
Social Networks and Digital Communication Workshop at BAU Arts and Design University
January 1, 2023 - January 1, 2023
Samsung Developers Level 2/3 at Samsung Developers
January 1, 2023 - January 1, 2023

Qualifications

Samsung Developers Level 2/3 Certification
January 1, 2023 - December 31, 2023
Social Networks and Digital Communication Workshop - Grupo Aspasia
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Consumer Goods, Retail