Hasna Nadiyah Banafsaj Sudaryono
Available to hire
Hi, I’m Hasna Nadiyah Banafsaj Sudaryo, a brand marketing professional based in Jakarta, Indonesia with 3+ years of experience in fast-moving consumer goods and tech-driven environments. I specialize in 360° brand ownership, NPD commercialization, and full-funnel marketing, driving growth from launch to nationwide distribution. I’ve led cross-functional teams and collaborations across Sales, Supply Chain, and R&D to scale brands and deliver measurable impact while managing large budgets and multi-channel campaigns.
I’m passionate about turning consumer insights into actionable strategies, mentoring teams, and building data-informed plans that align with business objectives. I’m excited to bring a collaborative, growth-focused mindset to new challenges in SEA markets and beyond.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Indonesian
Fluent
English
Advanced
Korean
Intermediate
Work Experience
Assistant Brand Manager – External Functional Title at Makarizo - PT Akasha Wira Internasional
November 1, 2025 - PresentCo-developed annual business plan; led end-to-end brand marketing including ATL, BTL, TTL campaigns; supported international expansion to SEA; cross-functional collaboration with Supply Chain, Sales, Trade Marketing, and R&D.
Assistant Brand Manager – External Functional Title at Makarizo - PT Akasha Wira International, Tbk
November 1, 2025 - PresentContributed to the company’s Annual Business Plan 2026, defining sales targets, A&P budgets, P&L projections, portfolio strategies, and multi-channel roadmaps. Led an expanded Brand Marketing Team (7 → 12 members) with Product Category Leads to accelerate growth. Monitored ATL, BTL, TTL campaigns to drive full-funnel brand growth. Prepared and managed strategic groundwork for 5+ NPD launches for 2026, including concept development, brand positioning, and cross-functional readiness. Drove international expansion strategy to SEA markets, including market sizing, pricing strategy, regulatory alignment, regional market insights, cross-country competitor mapping, and GTM localization for Malaysia.
Brand Marketing Supervisor at Makarizo - PT Akasha Wira Internasional
November 1, 2024 - October 1, 2025Owned 360° brand strategy, delivering ~50x YoY sales growth and multi-billion IDR digital ad budgets with ≥8x ROAS; led TTL and BTL campaigns; launched 5+ NPDs and strengthened national distribution.
Brand Marketing Supervisor at Makarizo - PT Akasha Wira International, Tbk
November 1, 2024 - October 31, 2025Own end-to-end brand responsibility for Maka riz o T1 from strategic planning to 360° execution (ATL, BTL, TTL). Achieved +4,960% YoY sales growth, strengthening Maka riz o T1’s positioning as a gentle‑affordable hair care. Led ATL/BTL/TTL campaigns with multi‑billion IDR ad budgets and ROI benchmarks. Directed TTL brand campaigns via collaborations with BG C, KOL, and UGC, generating 48M+ views/month.
Social Media Specialist (Freelance) at Luna | Gaya Raya
March 1, 2024 - December 1, 2025Enhanced brand visibility through strategic content creation; grew Instagram to 4,000+ followers with 76% engagement; managed content calendar and community management; analyzed performance and optimized campaigns.
Social Media Specialist at Luna | Gaya Raya
March 1, 2024 - PresentEnhanced brand visibility by 15% month-over-month through strategic content creation and social media planning. Published 10+ content pieces monthly, targeting 10% follower growth per month. Managed an Instagram account with 4,000+ followers and achieved a 20% month-over-month improvement in key social metrics.
Management Trainee - Brand Marketing at Makarizo - PT Akasha Wira Internasional
October 1, 2023 - October 1, 2024Completed fast-track program with supervisor-level responsibilities across Brand Activation and Brand Marketing; supported channel expansion and NPD launches.
Management Trainee - Brand Marketing at Makarizo - PT Akasha Wira International, Tbk
October 1, 2023 - October 31, 2024Completed a fast-track leadership program equivalent to a Brand Marketing Supervisor, rotating through Brand Activation and Brand Marketing.
Digital Marketing Intern at PT Telkom Indonesia (Persero) Tbk
February 1, 2022 - July 1, 2022Orchestrated monthly content planning to build the business in the incubator’s brand and reach out to 1,000+ users. Created 130+ graphic and video content on Instagram with 6,000+ followers. Supported copywriting for 5+ platforms. Compiled and analyzed monthly social media reports.
Digital Marketing Intern at CV Bintang Sembilan Amanah
July 1, 2021 - December 31, 2021Developed digital marketing strategies for herbal beverages, launching 5+ digital campaigns with higher engagement on Instagram and Facebook Ads. Maintained e-commerce and social media with 1,500+ active users across 20+ graphics and video content. Built a brand landing page with SEO optimization.
Project Leader at Center of Management IPB - The Best Management Board
April 1, 2021 - October 1, 2021Led cross-functional projects across marketing and events; delivered results Apr–Oct 2021.
Head of Sponsorship Division at The Best Management Board
December 1, 2020 - June 1, 2021Led sponsorship partnerships for campus initiatives; built sponsor pipeline and activation.
Public Relations - The Best Staff at Center of Management IPB
December 1, 2020 - November 1, 2021Public relations role supporting campus initiatives; contributed to events and stakeholder engagement; recognized as The Best Staff in IPB Faculty.
Public Relations - The Best Staff at IPB Center of Management IPB
December 1, 2020 - November 1, 2021Led public relations for 5+ large-scale external events, maintaining relationships with 100+ stakeholders.
Business Marketing Team Leader at AIESEC in IPB Bogor
February 1, 2020 - January 1, 2021Led marketing efforts for campus initiatives as part of The Best Management Board.
Education
Bachelor's Degree in Business Administration at IPB University Bogor
August 1, 2019 - August 1, 2023Student Exchange Program at Jeonbuk National University
September 1, 2022 - December 1, 2022Bachelor's Degree in Business Administration at IPB University
August 1, 2019 - August 1, 2023Student Exchange in International Business at Jeonbuk National University
September 1, 2022 - December 1, 2022Qualifications
IPB University Certified Analytical Thinking and Decision Making
January 11, 2030 - December 18, 2025Rochester Institute of Technology Certified Communication Skills
January 11, 2030 - December 18, 2025IPB Certified Analytical Thinking and Decision Making
January 11, 2030 - March 6, 2026RIT Certified Communication Skills
January 11, 2030 - March 6, 2026Industry Experience
Media & Entertainment, Consumer Goods, Software & Internet, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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