Nana Kusuma

Manage Google Ads accounts for over 150 clients within the USA, including physical therapy and chiropractic clinics; oversee monthly budgets from USD 500 to USD 4,000 per client. Execute end-to-end campaign setups and conversion integrations using Google Tag Manager across various CMS platforms. Optimize Google Search Ad campaigns through rigorous keyword management and bidding strategies to drive high-quality patient acquisitions and maximize lead generation. Generate automated ad performance reports and dashboards using GoHighLevel and HubSpot to provide stakeholders with actionable data insights.

Managed the full paid media lifecycle for diverse B2B/B2C clients, from proposal development and strategic planning to execution and analysis. Optimized strategies resulting in a 177% ROAS increase on Google Search and a 214% ROAS increase on Google Performance Max for a B2C client. Improved B2B lead generation efficiency with a 55% CPL reduction and a 3x increase in lead quality.

Strategically planned, executed, and analyzed Google & Meta Ads campaigns to maximize ROAS. Implemented GTM event tracking for accurate ad conversion measurement. Drove an 108% increase in ROAS and optimized awareness campaigns, resulting in a 59% increase in impressions and a 12% reduction in CPM.