Available to hire
Strategic and results-driven Performance Marketing professional with over a decade of experience in digital advertising. Specialized in SEM/PPC with a proven track record of managing diverse ad budgets from USD 60/month to USD 2,000/day. Expert in driving high-intent leads and maximizing ROAS for B2B and B2C sectors across global markets. Adept at leading international teams and coordinating remote operations effectively.
Experience Level
Language
English
Advanced
Indonesian
Fluent
Work Experience
Senior PPC Specialist at Patch (Creative Agency)
April 1, 2025 - PresentManage Google Ads accounts for over 150 clients within the USA, including physical therapy and chiropractic clinics; oversee monthly budgets from USD 500 to USD 4,000 per client. Execute end-to-end campaign setups and conversion integrations using Google Tag Manager across various CMS platforms. Optimize Google Search Ad campaigns through rigorous keyword management and bidding strategies to drive high-quality patient acquisitions and maximize lead generation. Generate automated ad performance reports and dashboards using GoHighLevel and HubSpot to provide stakeholders with actionable data insights.
Senior Paid Media Specialist at Reise Digital / Reise Sdn. Bhd. (Creative Agency)
August 1, 2024 - February 1, 2025Managed the full paid media lifecycle for diverse B2B/B2C clients, from proposal development and strategic planning to execution and analysis. Optimized strategies resulting in a 177% ROAS increase on Google Search and a 214% ROAS increase on Google Performance Max for a B2C client. Improved B2B lead generation efficiency with a 55% CPL reduction and a 3x increase in lead quality.
SEM / SEO Specialist at Zublu Diving.com / Zublu Ltd. (Dive Travel Agent)
October 1, 2023 - August 1, 2024Strategically planned, executed, and analyzed Google & Meta Ads campaigns to maximize ROAS. Implemented GTM event tracking for accurate ad conversion measurement. Drove an 108% increase in ROAS and optimized awareness campaigns, resulting in a 59% increase in impressions and a 12% reduction in CPM.
SEO / SEM Manager at A Jobthing Sdn. Bhd. (Recruitment Agency)
August 1, 2018 - October 1, 2023Managed Google Ads campaigns, delivering a 30% reduction in CPC and a 33% reduction in CPA. Led globally distributed teams across 6 countries and established quarterly KPIs.
Digital Marketing Manager at Tinkerlust.com / PT Momentum Global Pratama (Fashion E-Commerce)
December 1, 2016 - August 1, 2018Planned, optimized, and analyzed Google & Meta Ads campaigns to maximize ROAS. Implemented landing page optimization, managed social media, and newsletter content strategies.
Digital Marketing Manager at One Standard Group Pte. Ltd. (Virtual Hotel Operator)
July 1, 2016 - October 1, 2016Executed Google (Search, Display) & Meta Ads campaigns to increase brand awareness and bookings. Analyzed Google Analytics data to inform overall digital marketing and SEO strategy.
SEM Specialist at Nusatrip.com / PT. Tunas Sukses Mandiri (Online Travel Agent)
July 1, 2014 - July 1, 2016Planned and executed Google & Meta Ads campaigns to drive travel bookings and leads.
Digital Marketing Executive at Bukalapak.com / PT. Bukalapak.com Tbk. (Marketplace)
March 1, 2013 - July 1, 2014Led digital marketing initiatives for an e-commerce marketplace, including cross-channel paid media and optimization strategies.
Education
Qualifications
Google Analytics
January 11, 2030 - May 5, 2026Google Ads
January 11, 2030 - May 5, 2026Meta Blueprint
January 11, 2030 - May 5, 2026LinkedIn Ads
January 11, 2030 - May 5, 2026Spotify Ads
January 11, 2030 - May 5, 2026Industry Experience
Travel & Hospitality, Professional Services, Retail, Healthcare, Non-Profit Organization
Experience Level
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