Hi, I’m Nana, a Norwegian SEO specialist currently based in Bangkok. I have 6 years of experience driving organic growth in competitive digital markets, with a strong focus on search-led strategy, keyword research, and full-funnel SEO. My expertise spans both technical and content SEO, allowing me to build and optimise scalable content ecosystems that perform. I bring hands-on experience in technical SEO, including indexation, site architecture, and Core Web Vitals optimisation. In addition, I run my own website, nousai.no, where I manage the entire SEO process end-to-end, from strategy and implementation to ongoing performance optimisation.…

Nana-Maria Willems Underhaug

Hi, I’m Nana, a Norwegian SEO specialist currently based in Bangkok. I have 6 years of experience driving organic growth in competitive digital markets, with a strong focus on search-led strategy, keyword research, and full-funnel SEO. My expertise spans both technical and content SEO, allowing me to build and optimise scalable content ecosystems that perform. I bring hands-on experience in technical SEO, including indexation, site architecture, and Core Web Vitals optimisation. In addition, I run my own website, nousai.no, where I manage the entire SEO process end-to-end, from strategy and implementation to ongoing performance optimisation.…

Available to hire

Hi, I’m Nana, a Norwegian SEO specialist currently based in Bangkok.

I have 6 years of experience driving organic growth in competitive digital markets, with a strong focus on search-led strategy, keyword research, and full-funnel SEO. My expertise spans both technical and content SEO, allowing me to build and optimise scalable content ecosystems that perform.

I bring hands-on experience in technical SEO, including indexation, site architecture, and Core Web Vitals optimisation. In addition, I run my own website, nousai.no, where I manage the entire SEO process end-to-end, from strategy and implementation to ongoing performance optimisation.

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Skills

Experience Level

Language

English
Fluent
Norwegian
Fluent

Work Experience

SEO Content Manager at Underhaug Contracting (Contractor, Clickout Media)
July 1, 2024 - Present
Lead content operations and optimisation across multiple affiliate sites, ensuring alignment with audience engagement goals and retention metrics. Develop strategic content briefs based on behavioural data, supporting user segmentation and personalised messaging. Manage cross-functional teams, coordinating writers, editors, and designers to deliver targeted campaigns. Analyze performance data using Google Analytics and Search Console to improve conversion and user engagement rates. Collaborate with regional marketing and CRM teams to synchronize content strategy with broader customer journeys and initiatives. Identify growth opportunities through lifecycle-focused content and data-backed insights.
Senior Site Manager at Gentoo Media (formerly Gaming Innovation Group)
April 1, 2021 - July 31, 2024
Oversee website performance and content lifecycle for multiple brands, ensuring consistent communication and engagement across channels. Conducted keyword, market, and audience research to shape multi-stage marketing strategies. Partnered with CRM, SEO, and product teams to ensure messaging continuity between acquisition and retention campaigns. Managed external writers and freelancers, setting guidelines for tone, conversion optimization, and brand consistency. Utilized analytics tools to track engagement KPIs and inform ongoing campaign optimization. Collaborated with regional marketing and CRM teams to align content strategy with broader customer journeys.
Customer Support Representative at Kindred Group
August 1, 2020 - April 1, 2021
Managed customer interactions across multiple channels (live chat, email, phone), focusing on satisfaction, retention, and responsible engagement. Produced Help Centre articles and communications to support customer education and loyalty. Collaborated closely with player safety, responsible gaming, and CRM teams to enhance user retention and trust. Applied insights from user feedback to improve tone and content clarity across touchpoints.
Norwegian Sales Advisor at Concentrix
July 1, 2019 - May 1, 2020
Handled customer queries and provided tailored product recommendations to drive retention and sales. Built rapport with customers, developing a strong understanding of behavior and preferences to guide follow-up communication. Consistently met and exceeded KPIs related to customer satisfaction and conversion rates.
SEO Content Manager (Consultant) at Underhaug Contracting / Clickout Media
July 1, 2024 - February 1, 2026
Owned SEO growth strategy across multiple international affiliate platforms, supporting acquisition, engagement, and retention objectives. Planned and executed scalable content and site-level SEO initiatives aligned with search intent and commercial priorities. Managed distributed teams of writers, editors, and designers, setting clear quality and performance standards. Created data-driven SEO briefs using Google Analytics, Search Console, Ahrefs, Screaming Frog to improve rankings, engagement, and conversions. Led full-site technical and on-page SEO audits identifying crawl inefficiencies, indexation issues, internal linking gaps, and bottlenecks; delivered prioritized roadmaps with actionable recommendations aligned to business impact. Worked closely with SEO, CRM, and regional marketing teams to ensure consistent messaging and visibility across the full customer journey. Contributed to sustained organic growth across high-traffic international platforms.
SEO Content Manager (Consultant) at Underhaug Contracting / Clickout Media (Remote)
July 1, 2024 - February 1, 2026
Led SEO strategy and hands-on execution across affiliate and review sites, driving organic traffic and revenue growth; conducted keyword research and competitive analysis; developed and optimized content based on search intent, SERP analysis, and performance data; implemented on-page and technical SEO improvements including internal linking, indexing, and Core Web Vitals optimization; monitored performance in GA4 and GSC to prioritise ongoing optimization; managed distributed teams of editors and freelance writers.
Senior Site Manager at Gentoo Media (formerly Gaming Innovation Group)
April 1, 2020 - July 1, 2024
Owned SEO execution and organic performance across multiple digital brands in competitive markets; developed and implemented strategies to increase search visibility and organic traffic; identified content gaps and landing page opportunities; optimized site structure and content to improve user journey, engagement, and conversions; led technical SEO initiatives (crawl optimization, indexation improvements, Core Web Vitals optimization); monitored performance and collaborated with cross-functional teams; managed freelancers and cross-team workflows.

Education

Bachelor’s in Business with Tourism Management at University of Northumbria at Newcastle
January 1, 2015 - January 1, 2019
Bachelor's Degree in Business with Tourism Management at University of Northumbria at Newcastle
January 1, 2015 - January 1, 2019
Bachelor's Degree in Business with Tourism Management at University of Northumbria at Newcastle, UK
January 1, 2015 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services

Skills

Experience Level