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I am Nana-Maria Willems Underhaug, a Senior SEO & Growth Lead with 6+ years of experience owning organic performance for international platforms in competitive, regulated markets. I specialize in scalable growth through search strategy, site architecture, content systems, and lifecycle optimization across acquisition, engagement, and retention. I’m comfortable leading multi-market SEO, collaborating cross-functionally, and managing distributed teams of writers, editors, and SEO resources, always focused on measurable business impact. I’m open to freelance and contract opportunities focusing on technical SEO audits, scalable organic growth, and performance optimization for large digital platforms.…I am Nana-Maria Willems Underhaug, a Senior SEO & Growth Lead with 6+ years of experience owning organic performance for international platforms in competitive, regulated markets. I specialize in scalable growth through search strategy, site architecture, content systems, and lifecycle optimization across acquisition, engagement, and retention. I’m comfortable leading multi-market SEO, collaborating cross-functionally, and managing distributed teams of writers, editors, and SEO resources, always focused on measurable business impact. I’m open to freelance and contract opportunities focusing on technical SEO audits, scalable organic growth, and performance optimization for large digital platforms.

Nana-Maria Willems Underhaug

SEO Expert, Marketing Strategist, Growth Marketer, +2

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I am Nana-Maria Willems Underhaug, a Senior SEO & Growth Lead with 6+ years of experience owning organic performance for international platforms in competitive, regulated markets. I specialize in scalable growth through search strategy, site architecture, content systems, and lifecycle optimization across acquisition, engagement, and retention. I’m comfortable leading multi-market SEO, collaborating cross-functionally, and managing distributed teams of writers, editors, and SEO resources, always focused on measurable business impact. I’m open to freelance and contract opportunities focusing on technical SEO audits, scalable organic growth, and performance optimization for large digital platforms.…I am Nana-Maria Willems Underhaug, a Senior SEO & Growth Lead with 6+ years of experience owning organic performance for international platforms in competitive, regulated markets. I specialize in scalable growth through search strategy, site architecture, content systems, and lifecycle optimization across acquisition, engagement, and retention. I’m comfortable leading multi-market SEO, collaborating cross-functionally, and managing distributed teams of writers, editors, and SEO resources, always focused on measurable business impact. I’m open to freelance and contract opportunities focusing on technical SEO audits, scalable organic growth, and performance optimization for large digital platforms.

Available to hire

I am Nana-Maria Willems Underhaug, a Senior SEO & Growth Lead with 6+ years of experience owning organic performance for international platforms in competitive, regulated markets. I specialize in scalable growth through search strategy, site architecture, content systems, and lifecycle optimization across acquisition, engagement, and retention. I’m comfortable leading multi-market SEO, collaborating cross-functionally, and managing distributed teams of writers, editors, and SEO resources, always focused on measurable business impact.

I’m open to freelance and contract opportunities focusing on technical SEO audits, scalable organic growth, and performance optimization for large digital platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Norwegian

Fluent

Work Experience

SEO Content Manager at Underhaug Contracting (Contractor, Clickout Media)

July 1, 2024 - Present

Lead content operations and optimisation across multiple affiliate sites, ensuring alignment with audience engagement goals and retention metrics. Develop strategic content briefs based on behavioural data, supporting user segmentation and personalised messaging. Manage cross-functional teams, coordinating writers, editors, and designers to deliver targeted campaigns. Analyze performance data using Google Analytics and Search Console to improve conversion and user engagement rates. Collaborate with regional marketing and CRM teams to synchronize content strategy with broader customer journeys and initiatives. Identify growth opportunities through lifecycle-focused content and data-backed insights.

Senior Site Manager at Gentoo Media (formerly Gaming Innovation Group)

April 1, 2021 - July 31, 2024

Oversee website performance and content lifecycle for multiple brands, ensuring consistent communication and engagement across channels. Conducted keyword, market, and audience research to shape multi-stage marketing strategies. Partnered with CRM, SEO, and product teams to ensure messaging continuity between acquisition and retention campaigns. Managed external writers and freelancers, setting guidelines for tone, conversion optimization, and brand consistency. Utilized analytics tools to track engagement KPIs and inform ongoing campaign optimization. Collaborated with regional marketing and CRM teams to align content strategy with broader customer journeys.

Customer Support Representative at Kindred Group

August 1, 2020 - April 1, 2021

Managed customer interactions across multiple channels (live chat, email, phone), focusing on satisfaction, retention, and responsible engagement. Produced Help Centre articles and communications to support customer education and loyalty. Collaborated closely with player safety, responsible gaming, and CRM teams to enhance user retention and trust. Applied insights from user feedback to improve tone and content clarity across touchpoints.

Norwegian Sales Advisor at Concentrix

July 1, 2019 - May 1, 2020

Handled customer queries and provided tailored product recommendations to drive retention and sales. Built rapport with customers, developing a strong understanding of behavior and preferences to guide follow-up communication. Consistently met and exceeded KPIs related to customer satisfaction and conversion rates.

SEO Content Manager (Consultant) at Underhaug Contracting / Clickout Media

July 1, 2024 - February 1, 2026

Owned SEO growth strategy across multiple international affiliate platforms, supporting acquisition, engagement, and retention objectives. Planned and executed scalable content and site-level SEO initiatives aligned with search intent and commercial priorities. Managed distributed teams of writers, editors, and designers, setting clear quality and performance standards. Created data-driven SEO briefs using Google Analytics, Search Console, Ahrefs, Screaming Frog to improve rankings, engagement, and conversions. Led full-site technical and on-page SEO audits identifying crawl inefficiencies, indexation issues, internal linking gaps, and bottlenecks; delivered prioritized roadmaps with actionable recommendations aligned to business impact. Worked closely with SEO, CRM, and regional marketing teams to ensure consistent messaging and visibility across the full customer journey. Contributed to sustained organic growth across high-traffic international platforms.