I am a results-driven SEO Specialist with 3+ years of experience, specializing in technical SEO, off-page SEO, on-page SEO, content strategy, and organic growth. I have managed SEO campaigns for brands including ZOFF Foods, ICICI Lombard, and HDFC ERGO. I am skilled in GA4, GSC, SEMrush, Shopify, Screaming Frog, Google Keyword Planner, and AI-driven search optimization (AEO/GEO). In addition, I have 3 years of experience in graphic designing, social media marketing, and content writing, helping brands build a strong online presence across digital channels.…

Nandita Mahajan

I am a results-driven SEO Specialist with 3+ years of experience, specializing in technical SEO, off-page SEO, on-page SEO, content strategy, and organic growth. I have managed SEO campaigns for brands including ZOFF Foods, ICICI Lombard, and HDFC ERGO. I am skilled in GA4, GSC, SEMrush, Shopify, Screaming Frog, Google Keyword Planner, and AI-driven search optimization (AEO/GEO). In addition, I have 3 years of experience in graphic designing, social media marketing, and content writing, helping brands build a strong online presence across digital channels.…

Available to hire

I am a results-driven SEO Specialist with 3+ years of experience, specializing in technical SEO, off-page SEO, on-page SEO, content strategy, and organic growth. I have managed SEO campaigns for brands including ZOFF Foods, ICICI Lombard, and HDFC ERGO. I am skilled in GA4, GSC, SEMrush, Shopify, Screaming Frog, Google Keyword Planner, and AI-driven search optimization (AEO/GEO).

In addition, I have 3 years of experience in graphic designing, social media marketing, and content writing, helping brands build a strong online presence across digital channels.

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Skills

Experience Level

Adobe Illustrator
Expert
Adobe Photoshop
Expert
SEO
Expert
Ahrefs
Expert
SEMrush
Expert
GA4
Expert
WordPress
Expert
Shopify
Expert
Adobe InDesign
Expert
Copywriting
Expert
Facebook Ads
Expert
ChatGPT
Expert
Google Ads
Expert
Screaming Frog
Expert
Looker Studio
Expert
CorelDraw
Expert
Adobe Premiere Pro
Expert
Branding
Expert
Canva
Expert
Data Visualization
Expert
Logo
Intermediate
JavaScript
Intermediate
Illustration
Intermediate
HubSpot
Intermediate
HTML5
Intermediate
CSS
Intermediate
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Language

English
Fluent

Work Experience

Assistant Manager – SEO at ZOFF Foods
April 1, 2025 - January 1, 2026
Conducted comprehensive SEO audits including on-page, off-page, and technical SEO across website pages. Planned and executed content strategies based on competitor analysis, trending topics, and high-search-volume keywords. Optimized product pages, titles, descriptions, and image alt tags for 100+ products across e-commerce and quick-commerce platforms. Improved website authority through backlink acquisition from high-domain-authority platforms. Managed Google Business Profile (GMB/GBP) to enhance local SEO visibility. Created SEO-optimized content for social media platforms including Instagram, Facebook, X, YouTube, and Pinterest. Suggested high-performing keywords for Amazon, Flipkart, Indiamart, Zepto, Swiggy Instamart, and Blinkit platforms. Worked on AEO & GEO strategies, improving content discoverability across AI-driven platforms and search engines. Recommended UI/UX improvements to enhance user experience and engagement.
SEO Analyst at Performics
June 1, 2023 - August 1, 2024
Developed SEO content strategies for insurance categories including health, travel, motor, and bike insurance. Managed SEO campaigns for clients such as ICICI Lombard and HDFC ERGO. Conducted keyword research and monitored daily traffic trends to identify performance gaps. Improved organic traffic through optimized blog publishing and internal linking strategies. Created weekly performance reports for data-driven decision making. Acted as primary client communication point and handled stakeholder coordination.
Assistant Manager - SEO at ZOFF Foods
April 1, 2025 - January 1, 2026
Conducted comprehensive SEO audits including on-page, off-page, and technical SEO across website pages; planned and executed content strategies based on competitor analysis, trending topics, and high-search-volume keywords; optimized product pages, titles, descriptions, and image alt tags for 100+ products; suggested high-search-volume keywords for bidding on e-commerce platforms; improved Domain Authority and organic visibility through backlink campaigns; managed Google Business Profile to enhance local SEO; created SEO-optimized content for social media platforms; recommended UI/UX improvements.

Education

Bachelor of Journalism & Mass Communication at Jagran Lakecity University, Bhopal
January 11, 2030 - January 1, 2016
Bachelor of Journalism & Mass Communication at Jagran Lakecity University, Bhopal
January 11, 2030 - January 1, 2016
Bachelor of Journalism & Mass Communication at Jagran Lakecity University, Bhopal
January 11, 2030 - January 1, 2016
Bachelor of Journalism & Mass Communication at Jagran Lakecity University, Bhopal
January 11, 2030 - January 1, 2016
Bachelor of Journalism and Mass Communication at Jagran Lakecity University, Bhopal, India
January 11, 2030 - June 14, 2026

Qualifications

Certified graphic designer
May 1, 2017 - July 30, 2026
Won 1st prize for my design on 'Digital India' in my academy.
Won 'Indian Content Marketing Award'
June 29, 2024 - August 26, 2025
I was a part of a team who won Indian content marketing award for excellent performance for a BFSI brand known as ICICI Lombard.
Kraftshala Digital Marketing Training
January 11, 2030 - April 23, 2026
Rolson Infotech Solutions - Design Internship
January 11, 2030 - April 23, 2026
B2B Brand Solutions - Creative & Digital Marketing Training
January 11, 2030 - April 23, 2026
Digital Marketing Training - Kraftshala
January 11, 2030 - May 5, 2026
Digital Marketing Training – Kraftshala
January 11, 2030 - May 5, 2026
Kraftshala - SEO & Digital Marketing Training
January 11, 2030 - June 14, 2026
Excellence in Performance (Rolson Infotech Solutions)
January 11, 2030 - June 14, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Financial Services, Professional Services, Other
    Performics (Publicis groupe)

    At Performics, I managed SEO strategies for brands like ICICI Lombard and HDFC ERGO, where I drove traffic growth through keyword research, content planning, and structured optimization techniques.

    ZOFF foods

    At ZOFF Foods, I worked on scaling organic growth by optimizing 100+ product pages, improving keyword rankings, and enhancing brand discoverability across search and AI ecosystems. I’ve contributed to measurable improvements in traffic, impressions, and search performance.