I am a results-driven digital marketing professional with 6 years of experience across SEO, content creation, graphic design, and social media marketing, including 3+ years specializing in search engine optimization. I have a hands-on, collaborative approach that blends data-driven strategies with creative storytelling to help brands grow. I specialize in On-page, Off-page, and Technical SEO, along with content strategy, keyword research, and performance optimization. I have hands-on experience with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to boost visibility on traditional and AI-driven search platforms, and I have a proven track record of driving organic traffic, rankings, and revenue growth for e-commerce and insurance brands.…

Nandita Mahajan

I am a results-driven digital marketing professional with 6 years of experience across SEO, content creation, graphic design, and social media marketing, including 3+ years specializing in search engine optimization. I have a hands-on, collaborative approach that blends data-driven strategies with creative storytelling to help brands grow. I specialize in On-page, Off-page, and Technical SEO, along with content strategy, keyword research, and performance optimization. I have hands-on experience with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to boost visibility on traditional and AI-driven search platforms, and I have a proven track record of driving organic traffic, rankings, and revenue growth for e-commerce and insurance brands.…

Available to hire

I am a results-driven digital marketing professional with 6 years of experience across SEO, content creation, graphic design, and social media marketing, including 3+ years specializing in search engine optimization. I have a hands-on, collaborative approach that blends data-driven strategies with creative storytelling to help brands grow.

I specialize in On-page, Off-page, and Technical SEO, along with content strategy, keyword research, and performance optimization. I have hands-on experience with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to boost visibility on traditional and AI-driven search platforms, and I have a proven track record of driving organic traffic, rankings, and revenue growth for e-commerce and insurance brands.

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Skills

Experience Level

SEO
Expert
Copywriting
Expert
Adobe Photoshop
Expert
Google Ads
Expert
Branding
Expert
Canva
Expert
Facebook Ads
Expert
WordPress
Expert
Shopify
Intermediate
CSS
Intermediate
HTML5
Intermediate
Illustration
Intermediate
JavaScript
Intermediate
Logo
Intermediate
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Language

English
Fluent

Work Experience

Assistant Manager – SEO at ZOFF Foods
April 1, 2025 - January 1, 2026
Conducted comprehensive SEO audits including on-page, off-page, and technical SEO across website pages. Planned and executed content strategies based on competitor analysis, trending topics, and high-search-volume keywords. Optimized product pages, titles, descriptions, and image alt tags for 100+ products across e-commerce and quick-commerce platforms. Improved website authority through backlink acquisition from high-domain-authority platforms. Managed Google Business Profile (GMB/GBP) to enhance local SEO visibility. Created SEO-optimized content for social media platforms including Instagram, Facebook, X, YouTube, and Pinterest. Suggested high-performing keywords for Amazon, Flipkart, Indiamart, Zepto, Swiggy Instamart, and Blinkit platforms. Worked on AEO & GEO strategies, improving content discoverability across AI-driven platforms and search engines. Recommended UI/UX improvements to enhance user experience and engagement.
SEO Analyst at Performics
June 1, 2023 - August 1, 2024
Developed SEO content strategies for insurance categories including health, travel, motor, and bike insurance. Managed SEO campaigns for clients such as ICICI Lombard and HDFC ERGO. Conducted keyword research and monitored daily traffic trends to identify performance gaps. Improved organic traffic through optimized blog publishing and internal linking strategies. Created weekly performance reports for data-driven decision making. Acted as primary client communication point and handled stakeholder coordination.

Education

Bachelor of Journalism & Mass Communication at Jagran Lakecity University, Bhopal
January 11, 2030 - January 1, 2016
Bachelor of Journalism & Mass Communication at Jagran Lakecity University, Bhopal
January 11, 2030 - January 1, 2016

Qualifications

Certified graphic designer
May 1, 2017 - July 30, 2026
Won 1st prize for my design on 'Digital India' in my academy.
Won 'Indian Content Marketing Award'
June 29, 2024 - August 26, 2025
I was a part of a team who won Indian content marketing award for excellent performance for a BFSI brand known as ICICI Lombard.
Kraftshala Digital Marketing Training
January 11, 2030 - April 23, 2026
Rolson Infotech Solutions - Design Internship
January 11, 2030 - April 23, 2026
B2B Brand Solutions - Creative & Digital Marketing Training
January 11, 2030 - April 23, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Financial Services, Professional Services
    paper Performics (Publicis groupe)

    At Performics, I managed SEO strategies for brands like ICICI Lombard and HDFC ERGO, where I drove traffic growth through keyword research, content planning, and structured optimization techniques.

    paper ZOFF foods

    At ZOFF Foods, I worked on scaling organic growth by optimizing 100+ product pages, improving keyword rankings, and enhancing brand discoverability across search and AI ecosystems. I’ve contributed to measurable improvements in traffic, impressions, and search performance.