Available to hire
SEO specialist with 3 years of experience improving organic visibility, local search performance, and AI-powered search presence for eCommerce and enterprise brands. Skilled in technical, on-page, and off-page SEO, Google Business Profile optimization, performance analysis, and AI search optimization (AEO/GEO).
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
SEO Assistant Manager at ZOFF Foods
April 1, 2025 - January 1, 2026Executed technical, on-page, and off-page SEO audits to improve website visibility and organic search performance. Optimized 100+ product pages by improving metadata, internal linking, image alt text, and on-page content. Strengthened local SEO by managing and optimizing Google Business Profile to improve rankings in location-based searches. Improved domain authority through ethical backlink acquisition and off-page SEO initiatives. Monitored SEO performance using GA4, Google Search Console, and SEMrush, providing actionable recommendations based on data. Collaborated with internal stakeholders to align SEO initiatives with marketing objectives and improve user experience. Applied AI search optimization (AEO/GEO) techniques to improve content discoverability across emerging AI-powered search experiences.
SEO Assistant Manager - SEO at ZOFF Foods
April 1, 2025 - January 1, 2026Executed comprehensive technical, on-page, and off-page SEO audits to improve website visibility and organic search performance. Optimized 100+ product pages by improving meta data, internal linking, image alt text, and on-page content to enhance search visibility. Strengthened local SEO by managing and optimizing the Google Business Profile to improve visibility in location-based searches. Improved domain authority through ethical backlink acquisition and off-page initiatives. Monitored SEO performance using GA4, Google Search Console, and SEMrush, delivering actionable recommendations based on performance data. Collaborated with internal stakeholders to align SEO initiatives with marketing objectives and improve user experience. Applied AI search optimization (AEO/GEO) techniques to enhance content discoverability across emerging AI-powered search experiences.
Assistant Manager - SEO at ZOFF Foods
April 1, 2025 - January 1, 2026Conducted comprehensive SEO audits including on-page, off-page, and technical SEO across website pages; planned and executed content strategies based on competitor analysis, trending topics, and high-search-volume keywords; optimized product pages, titles, descriptions, and image alt tags for 100+ products; suggested high-search-volume keywords for bidding on e-commerce platforms; improved Domain Authority and organic visibility through backlink campaigns; managed Google Business Profile to enhance local SEO; created SEO-optimized content for social media platforms; recommended UI/UX improvements.
Assistant Manager – SEO at ZOFF Foods
April 1, 2025 - January 1, 2026Conducted comprehensive SEO audits including on-page, off-page, and technical SEO across website pages. Planned and executed content strategies based on competitor analysis, trending topics, and high-search-volume keywords. Optimized product pages, titles, descriptions, and image alt tags for 100+ products across e-commerce and quick-commerce platforms. Improved website authority through backlink acquisition from high-domain-authority platforms. Managed Google Business Profile (GMB/GBP) to enhance local SEO visibility. Created SEO-optimized content for social media platforms including Instagram, Facebook, X, YouTube, and Pinterest. Suggested high-performing keywords for Amazon, Flipkart, Indiamart, Zepto, Swiggy Instamart, and Blinkit platforms. Worked on AEO & GEO strategies, improving content discoverability across AI-driven platforms and search engines. Recommended UI/UX improvements to enhance user experience and engagement.
SEO Analyst at Perfo mics
June 1, 2023 - August 31, 2024Performed technical SEO audits, keyword research, competitor analysis, and content optimization for enterprise clients including ICICI Lombard and HDFC ERGO. Improved website visibility using on-page optimization, internal linking, and SEO-focused content strategies. Monitored website performance using GA4, Google Search Console, and SEMrush, preparing regular reports with actionable insights. Coordinated with clients and cross-functional teams to align SEO strategies with business objectives and marketing campaigns.
SEO Analyst at Performics
June 1, 2023 - August 1, 2024Developed SEO content strategies for insurance categories including health, travel, motor, and bike insurance. Managed SEO campaigns for clients such as ICICI Lombard and HDFC ERGO. Conducted keyword research and monitored daily traffic trends to identify performance gaps. Improved organic traffic through optimized blog publishing and internal linking strategies. Created weekly performance reports for data-driven decision making. Acted as primary client communication point and handled stakeholder coordination.
Education
Bachelor of Journalism & Mass Communication at Jagran Lakecity University, Bhopal
January 11, 2030 - January 1, 2016Bachelor of Journalism & Mass Communication at Jagran Lakecity University, Bhopal
January 11, 2030 - January 1, 2016Bachelor of Journalism & Mass Communication at Jagran Lakecity University, Bhopal
January 11, 2030 - January 1, 2016Bachelor of Journalism & Mass Communication at Jagran Lakecity University, Bhopal
January 11, 2030 - January 1, 2016Bachelor of Journalism and Mass Communication at Jagran Lakecity University, Bhopal, India
January 11, 2030 - June 14, 2026Bachelor of Journalism and Mass Communication at Jagran Lakecity University
January 11, 2030 - June 29, 2026Bachelor of Journalism and Mass Communication at Jagr a n Lakecity University, Bhopal, India
January 1, 2019 - January 1, 2022Bachelor of Journalism and Mass Communication at Jagan Lakecity University, Bhopal, India
January 11, 2030 - July 12, 2026Qualifications
Certified graphic designer
May 1, 2017 - July 30, 2026Won 1st prize for my design on 'Digital India' in my academy.
Won 'Indian Content Marketing Award'
June 29, 2024 - August 26, 2025I was a part of a team who won Indian content marketing award for excellent performance for a BFSI brand known as ICICI Lombard.
Kraftshala Digital Marketing Training
January 11, 2030 - April 23, 2026Rolson Infotech Solutions - Design Internship
January 11, 2030 - April 23, 2026B2B Brand Solutions - Creative & Digital Marketing Training
January 11, 2030 - April 23, 2026Digital Marketing Training - Kraftshala
January 11, 2030 - May 5, 2026Digital Marketing Training – Kraftshala
January 11, 2030 - May 5, 2026Kraftshala - SEO & Digital Marketing Training
January 11, 2030 - June 14, 2026Excellence in Performance (Rolson Infotech Solutions)
January 11, 2030 - June 14, 2026Kraftshala - SEO & Digital Marketing Training
January 11, 2030 - June 29, 2026Excellence in Performance - Rolson Infotech Solutions
January 11, 2030 - June 29, 2026Industry Experience
Media & Entertainment, Retail, Software & Internet, Financial Services, Professional Services, Other
At Performics, I managed SEO strategies for brands like ICICI Lombard and HDFC ERGO, where I drove traffic growth through keyword research, content planning, and structured optimization techniques.
At ZOFF Foods, I worked on scaling organic growth by optimizing 100+ product pages, improving keyword rankings, and enhancing brand discoverability across search and AI ecosystems. I’ve contributed to measurable improvements in traffic, impressions, and search performance.
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