Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a Social Media & Growth Manager with 5+ years of experience in beauty, luxury, and digital strategy. I build organic, multi-platform social growth from scratch—creating high-retention short-form video content for TikTok, Instagram Reels, and YouTube Shorts, and scaling creator partnerships through thoughtful influencer and UGC coordination. I love combining beauty storytelling with data-driven optimization: from trend testing and hook writing to community engagement that converts social attention into app downloads and landing-page visits. I’m also the founder of @feedbyso, where I break down social media updates, algorithm shifts, and content hooks to help brands and creators grow smarter.…I’m a Social Media & Growth Manager with 5+ years of experience in beauty, luxury, and digital strategy. I build organic, multi-platform social growth from scratch—creating high-retention short-form video content for TikTok, Instagram Reels, and YouTube Shorts, and scaling creator partnerships through thoughtful influencer and UGC coordination. I love combining beauty storytelling with data-driven optimization: from trend testing and hook writing to community engagement that converts social attention into app downloads and landing-page visits. I’m also the founder of @feedbyso, where I break down social media updates, algorithm shifts, and content hooks to help brands and creators grow smarter.

Naomie BATINA

Social Media Manager, Growth Marketer, Community Manager, +6





I’m a Social Media & Growth Manager with 5+ years of experience in beauty, luxury, and digital strategy. I build organic, multi-platform social growth from scratch—creating high-retention short-form video content for TikTok, Instagram Reels, and YouTube Shorts, and scaling creator partnerships through thoughtful influencer and UGC coordination. I love combining beauty storytelling with data-driven optimization: from trend testing and hook writing to community engagement that converts social attention into app downloads and landing-page visits. I’m also the founder of @feedbyso, where I break down social media updates, algorithm shifts, and content hooks to help brands and creators grow smarter.…I’m a Social Media & Growth Manager with 5+ years of experience in beauty, luxury, and digital strategy. I build organic, multi-platform social growth from scratch—creating high-retention short-form video content for TikTok, Instagram Reels, and YouTube Shorts, and scaling creator partnerships through thoughtful influencer and UGC coordination. I love combining beauty storytelling with data-driven optimization: from trend testing and hook writing to community engagement that converts social attention into app downloads and landing-page visits. I’m also the founder of @feedbyso, where I break down social media updates, algorithm shifts, and content hooks to help brands and creators grow smarter.

Available to hire

I’m a Social Media & Growth Manager with 5+ years of experience in beauty, luxury, and digital strategy. I build organic, multi-platform social growth from scratch—creating high-retention short-form video content for TikTok, Instagram Reels, and YouTube Shorts, and scaling creator partnerships through thoughtful influencer and UGC coordination.

I love combining beauty storytelling with data-driven optimization: from trend testing and hook writing to community engagement that converts social attention into app downloads and landing-page visits. I’m also the founder of @feedbyso, where I break down social media updates, algorithm shifts, and content hooks to help brands and creators grow smarter.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Work Experience

Founder at @feedbyso socials

January 1, 2023 - Present

Launched and developed a dedicated social account that analyzes social media updates, algorithm shifts, and content hooks for marketers and creators.

Social Media & Growth Strategist (Freelance)

January 1, 2023 - Present

Developed end-to-end organic social media and growth strategies for premium beauty and global consumer brands. Scripted, edited, and produced UGC and brand content focused on high-retention hooks and engagement trends. Executed scalable micro-influencer/UGC campaigns via sourcing, outreach, creator briefings, and performance tracking, and built digital communities to convert social traffic into landing-page visits and product adoption.

Influence & Events Coordinator (Agency) at AD CREW

January 1, 2022 - August 1, 2022

Coordinated 12+ talent campaigns and produced TikTok agency content showcasing activation case studies. Managed fast-paced content production under tight deadlines with lean resources.

Social Media, PR & Influence Manager at Ké beauty (or CLAUDIE PIERLOT)

January 1, 2022 - January 1, 2023

Led organic multi-platform social presence strategy for a premium global brand using Instagram, TikTok, and Pinterest. Sourced and managed creator partnerships to increase organic brand mentions and drive digital community growth. Analyzed social performance metrics weekly to optimize content formats, hooks, and posting schedules.

Influence & Events Coordinator at ADCREW

January 1, 2022 - August 1, 2022

Coordinated 12+ talent campaigns and produced agency TikTok content to showcase activation cases. Managed fast-paced content production under tight deadlines with limited resources while ensuring strong creator execution and timely delivery.

Social Media, PR & Influence Manager at Claudie Pierlot

January 1, 2022 - January 1, 2023

Led organic multi-platform strategy across Instagram, TikTok, and Pinterest for a premium global brand. Sourced and managed creator partnerships to increase organic brand mentions and drive digital community growth. Monitored social performance weekly to optimize content formats, hooks, and posting schedules.

Digital Strategy & Community Manager (Agency) at Agence Jean-Marc Fellous

January 1, 2020 - January 1, 2021

Managed digital and social growth for 10+ lifestyle and fashion clients. Handled daily community management, audience interaction, and trend execution to maintain engagement and improve performance.

Digital Strategy & Community Manager at Agence Jean-Marc Fellous

January 1, 2020 - January 1, 2021

Managed digital and social growth for 10+ lifestyle/fashion clients. Handled day-to-day community management, audience interaction, and trend execution to support consistent engagement and audience development across client channels.