Anastasia Gorbacheva

My name is Anastasia Gorbacheva — a communication specialist with a passion for cultural storytelling, digital strategy, and creative content development across international contexts. Throughout my professional journey, I’ve worked at the intersection of media, culture, and technology, developing a strong ability to translate ideas into engaging narratives that connect institutions with diverse audiences.

At the Uffizi Galleries in Florence, I contributed to enhancing the museum’s digital presence by helping to develop a unified catalogue aligned with international museological standards and supporting the editorial work for Imagines, the institutional magazine. I also assisted in educational programs focused on accessibility — experiences that taught me how digital communication can make culture more inclusive and emotionally resonant.

Before that, at Agenzia Brief, I participated in the development of promotional content, social media campaigns, and video production — learning how to combine aesthetic vision with strategic communication goals.

As Editor-in-Chief of a student media project at HSE University in Moscow, I led a small editorial team and doubled our readership in just a few months — experience that taught me how to combine creativity, structure, and purpose, while at the National News Service in Moscow, I organized press conferences, wrote analytical articles, and developed cultural media partnerships. Working in such a dynamic environment helped me master media relations, fast content adaptation, and cross-cultural communication.

What distinguishes me is my ability to bridge cultural and linguistic contexts — I work fluently in English, Italian, and Russian — and my commitment to communication that is not only effective but also meaningful. I believe that content can inspire curiosity, foster understanding, and shape how institutions interact with society.

I’m now looking for opportunities where I can combine my editorial expertise, strategic mindset, and passion for digital culture to build innovative narratives and projects that resonate internationally.

Warm regards,
Anastasia Gorbacheva